1084619 - [Firefox 10th] Snippet #3 - Creative for "Anthem video"

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Fabio Rios [:frios]]

>>Project/Request Title:
10th Anniversary Snippet #3 - Creative for "Anthem video"

>>Project Overview:
To encourage virality of new Firefox brand video. To get draw more attention to the video.


>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
TBD

>>CTA and Design:
Concept:
- User loads firefox and about:home displays
- Subtle animation draws attention to a video that appears front and center, replacing the Firefox logo. the animation should match the theme/visual used from other 10th Anniversary assets, such as the "Gift of Firefox" animation
- User clicks video and watches
- At the end of the video, user can share video on social media


>>Creative Due Date:
2014-11-05

>>Launch Date:
2014-10-15

>>Mozilla Goal:
Firefox Browser

>>Points of Contact:
Not provided

Comment 1

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Attachment: Result of social share. Maintains URL parameters to destination

Hi :Osmose, please review below, and let me know if you're okay to update the Video template.

# History

1. Visited the FB Dev pages for an alternative to using the JS SDK (scroll down to URL Redirection): https://developers.facebook.com/docs/sharing/reference/share-dialog
2. Discovered that this sharer was adding "fb_action_id" and other parameters to our links, and - even worse - stripping the parameters we originally added.
3. Came across this bug which describes our situation (but they didn't update their dev docs): https://developers.facebook.com/x/bugs/357750474364812/
4. StackOverflow (http://stackoverflow.com/questions/20956229/has-facebook-sharer-php-changed-to-no-longer-accept-detailed-parameters) led me to the depreciated feed sharer (https://developers.facebook.com/docs/sharing/reference/feed-dialog/v2.2)

# Specifications

https://www.facebook.com/dialog/feed?
  app_id=<APP_ID>
  &display=popup&caption=<CAPTION>
  &link=<LINK>
  &redirect_uri=<REDIRECT_URL>

# Working sample

https://www.facebook.com/dialog/feed?
  app_id=307233949472123
  &display=popup&caption=mozilla
  &link=https%3A%2F%2Fwww.mozilla.org%2Fen-US%2Ffirefox%2Findependent%2F%3Futm_source%3DFacebook%26utm_medium%3DSocial%26utm_campaign%3DFX10%26utm_content%3DSNGiftShare-en-1
  &redirect_uri=https%3A%2F%2Fsnippets.mozilla.com%2Fstatic%2Fhtml%2Fclose.html

I understand that this is deprecated, but I have tested it, and it produces the correct user experience while maintaining the GA tags (see attached). Since we have already committed to adding this ability as something we can track, I am hoping we can get it in for this campaign.

Unfortunately, the ability to capture the number of shares through the FB App does not appear to function with this version. This could be gained through the OPEN GRAPH API.

e.g. http://graph.facebook.com/?id=https://www.mozilla.org/en-US/firefox/independent/

# Moving forward

Once we clear the video app, we should regroup and discuss more consistent/supported options for social sharing moving forward.

I will open a bug for this.

Thanks

Comment 2

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Realize this is in the creative bug - I will open a separate but - please ignore.