1099409 - [Privacy Day 2015] Snippet Icons (in addition to other privacy day logo replacement snippet)

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
[Snippet] Privacy Day/Lorax Animated Snippet

>>Project Overview:
Requesting an animated snippet promoting Lorax, to deploy on Privacy Day, Jan 28, 2015. Filing as a placeholder so we can assign on creative. Fabio will add more details shortly. 


>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  animation

>>Creative Specs:
Snippet animation

>>CTA and Design:
TBD

>>Creative Due Date:
2015-01-07

>>Launch Date:
2015-01-28

>>Mozilla Goal:
Firefox Browser

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail], [e-mail]

Comment 1

[Fabio Rios [:frios]]

Privacy Day 2015 will feature multiple "simple" snippets. These icons will be used beyond Privacy Day.

Date needed: January 21st, 2015

I am requesting 6 icons in two sizes: 40x50 & 96x96, .png files

1. General Privacy Day icon - is there a logo or graphic that is being used across assets? Can we re purpose for snippet

2. Add-ons - need an icon that conveys adding Privacy. Privacy settings. Privacy features. IDEA: gear with something that conveys privacy.

3. Private browsing - utilize mask from tool bar into snippets "new private window" button.

4. Forget button - utilize button image from tool bar into snippet. Red circle with arrow.

5. Do not track button...

6. Lightbeam...

Comment 2

[mternoway]

Attachment: add-ons_privacy_onScreen_snippet.jpg

Comment 3

[mternoway]

Attachment: doNotTrack_privacy_onScreen_snippet.jpg

Comment 4

[mternoway]

Attachment: forgetButton_privacy_onScreen_snippet.jpg

Comment 5

[mternoway]

Attachment: lightbeam_privacy_onScreen_snippet.jpg

Comment 6

[mternoway]

Attachment: privateBrowsing_privacy_onScreen_snippet.jpg

Hi all, I've attached some examples of what I am thinking could work for numbers 2-6 on the list. These are based closely on what Ty has established already for Privacy Day. One thing to note is, there is no general privacy day graphic, so we may need to rethink this one. I will be posting animated versions of add-ons, do not track and forget button. Both lightbeam and the private browsing are a bit too detailed to find a way to animate...I think they stand strong enough as a static visual. Let me know what you think.

Thanks,
Matt

Comment 7

[mternoway]

Attachment: add-ons_privacy_snippet_40x50.gif

Comment 8

[mternoway]

Attachment: doNotTrack_privacy_snippet_40x50.gif

Comment 9

[mternoway]

Attachment: doNotTrack_privacy_snippet_40x50.gif

Comment 10

[mternoway]

Attachment: forgetButton_privacy_snippet_40x50.gif

Comment 11

[mternoway]

Attachment: lightbeam_privacy_snippet_40x50.gif

Comment 12

[mternoway]

Attachment: privateBrowsing_privacy_snippet_40x50.gif

Comment 13

[mternoway]

Attachment: doNotTrack_privacy_snippet_40x50.gif

Comment 14

[Fabio Rios [:frios]]

Matt, the graphics look great, thank you! Can you post both sizes when ready?

> Hi all, I've attached some examples of what I am thinking could work for
> numbers 2-6 on the list. These are based closely on what Ty has established
> already for Privacy Day. One thing to note is, there is no general privacy
> day graphic, so we may need to rethink this one. 
Matt, perhaps you can create an icon and matches what's being created for the larger logo replacement graphic. Just needs to be related to privacy. The landing page has a red header, perhaps we can use that color (https://bugzilla.mozilla.org/show_bug.cgi?id=1110331)

> I will be posting animated
> versions of add-ons, do not track and forget button. Both lightbeam and the
> private browsing are a bit too detailed to find a way to animate...I think
> they stand strong enough as a static visual. Let me know what you think.
Agree, no need to animate those. I like what you've got already.

Comment 15

[mternoway]

Attachment: add-ons_privacy_snippet_96x96.png

Comment 16

[mternoway]

Attachment: doNotTrack_privacy_snippet_96x96.png

Comment 17

[mternoway]

Attachment: forgetButton_privacy_snippet_96x96.png

Comment 18

[mternoway]

Attachment: lightbeam_privacy_snippet_96x96.png

Comment 19

[mternoway]

Attachment: privateBrowsing_privacy_snippet_96x96.png

Comment 20

[mternoway]

Thanks Fabio. I've posted the 96px versions for you. With regards to the General Privacy Snippet, I will give this some more thought, but I like your suggestion of adapting it from the larger above search snippet. I am working closely with Ty on these, as he is creating the initial look and feel for Privacy Day graphics. I will keep you posted on where we get with this larger snippet. 

MT