1101206 - December 2014 Firefox & You

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[M.J. Kelly]

>>Project/Request Title:
December 2014 Firefox & You

>>Project Overview:
Timeline
Copy draft: 11/18
Copy final: 11/21
Copy to l10n: 11/21
Design review: 11/21
Design final: 11/25
US Holiday: 11/27+28
Mail date: 12/11

>> Creative Help Needed:
Copy:    Yes 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Going forth with the awesome new newsletter template. Hopefully this will be a quick job. 

>>CTA and Design:
Copy is ready for review: https://docs.google.com/a/mozilla.com/document/d/1-pO3CV6R6B1zdlt7oKopSRfH-quUIGwJ2DjzFsbkMXQ/edit

>>Creative Due Date:
2014-11-25

>>Launch Date:
2014-12-11

>>Mozilla Goal:
All

>>Points of Contact:
[e-mail], [e-mail], [e-mail]

Comment 1

[Ben Niolet]

Hi guys. What a week!!

Checking in on this. Copy was supposed to go to l10n today. Is there anyway to get it reviewed and ready to go by mid-day Monday so we can get copy finalized and out the door to localizers by EOD Monday? 

Thanks!

Comment 2

[Matej Novak [:matej]]

Sorry, all. Not sure what happened here. I either wasn't on it because it was set as a Design bug, or I just plumb missed it. Either Troy or I will review on Monday for sure. Thanks.

Comment 3

[M.J. Kelly]

Oh no! I thought selecting Copy and Design in the form would have triggered something. Sorry that happened. Can someone please clarify if two bugs are needed for future newsletters?

Comment 4

[Matej Novak [:matej]]

(In reply to M.J. Kelly from comment #3)
> Oh no! I thought selecting Copy and Design in the form would have triggered
> something. Sorry that happened. Can someone please clarify if two bugs are
> needed for future newsletters?

Jennifer, could you advise? Ideally we wouldn't need two bugs when it's just a copy review, but what's the best way to make sure that the right people are flagged?

Comment 5

[Matej Novak [:matej]]

OK, my comments are in. Looking good. Sorry again for the delay.

Comment 6

[Jennifer Balaco]

MJ, 

Let me touch base with Matej about how to best deal with copy/design for the newsletter. I'll email you outside of the bug on that. 

I also need to push the design due date back to Friday, if at all possible. Matt has this email, the Hungary launch email, and several icons for social media due tomorrow. If possible, we'd like to spread these out this week. Let me know if there are any concerns about this (I'll also post in each of the other bugs). 

Thanks!

Comment 7

[MT]

Attachment: Fx&You_newsletterTemplate_December_600px.jpg

Hi guys, I've attached a layout for December Fx+You newsletter. Let me know what you think.

MT

Comment 8

[Matej Novak [:matej]]

Looking good. I just want to make sure we're changing "Download Android." "Get Firefox OS phone" doesn't seem right, either.

Comment 9

[M.J. Kelly]

Hey MT,

Ben was out today through Friday for the holiday, so we'll get our full feedback next week.

The images are *lovely*!

Some things I noted:

- The second story was picked up from last time's Forget button, but it should be the best add-ons of 2014 story, text below. The headline and button are correct:

You know Firefox is the best browser out there, and with our host of awesome add-ons, you can customize it to your heart’s content. Add-ons let you add clever features and functionality to your Firefox in just a few steps. Browse the best add-ons of 2014 to get started.

- We are changing the FEATURED COLLECTIONS to be THIS MONTH'S FEATURES, as we realized we won't always have collections. 

- This month, we don't have an app collection, but are featuring just the Outlook app. Let's roll with the Outlook app icon (https://marketplace.firefox.com/app/outlook-com?src=search) with the text:
Featured App
Get instant access to your Outlook.com account
Read your email »

- We tweaked the red Mozilla box body text: Mozilla, the maker of Firefox, is a non-profit and we rely on donations and grants to protect the Web.

Per MT's comments, please change Download Android to "Try Firefox for Android". Change "Get Firefox OS phones". Will those fit?

Thanks, and see you in PDX!

M.J.

Comment 10

[Matej Novak [:matej]]

(In reply to M.J. Kelly from comment #9)
> 
> Per MT's comments, please change Download Android to "Try Firefox for
> Android". Change "Get Firefox OS phones". Will those fit?

"Try Firefox for Android" is great, but last month we had "Get Firefox OS." Can we stick with that again?

Comment 11

[Ben Niolet]

Yes!! The images are fantastic!!

I'd love to stick with "Get Firefox OS" for the nav section. It will make it a lot easier to keep things in alignment across all l10n versions. 

M.J. covered the other changes with her comments. 

Great job! Just loving the new design!

Comment 12

[MT]

Attachment: Fx&You_newsletterTemplate_December_600px.jpg

Thanks for the feedback guys. I think I've got all requests in this version. Please let me know otherwise.  If all is good I can pass along the PSD.

Happy Thanksgiving,
MT

Comment 13

[Ben Niolet]

MT, 

Looking great!

Two small edits: 

1) The address in the footer is wrong. It should be:

331 E. Evelyn Avenue Mountain View CA 94041 

2) The first story should not have the hyperlinked text in the body copy. So don't link "Mozilla Gear" and "go get it now".

Comment 14

[MT]

Attachment: Fx&You_newsletterTemplate_December_600px.jpg

Thanks for catching those. I've updated.

MT

Comment 15

[Ben Niolet]

Unless MJ has any comments, I'm ready for the PSD.

Comment 16

[M.J. Kelly]

There are some other copy corrections , but as I understand it, you'll reflow the copy from the G-doc, right Ben? If so, the design is good for me.

Comment 17

[Ben Niolet]

Right. PSD for now is needed for the images, mostly.

Comment 18

[MT]

Hi Ben, here is a link to the December newsletter PSD:

https://www.dropbox.com/s/w4zlwq81eo8nxsq/Fx%26You_newsletterTemplate_December_600px.psd?dl=0

Comment 19

[Jennifer Balaco]

Hi All, 

Are we good to resolve this bug?

Comment 20

[Ben Niolet]

Yes!