Closed Bug 1105738 Opened 10 years ago Closed 10 years ago

EOY A/B Test Headline Text

Categories

(Mozilla Foundation :: Metrics, task)

Product:
Mozilla Foundation
Component:
Metrics
Platform:
x86
macOS
Type:
task
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

Status:
RESOLVED FIXED

People

(Reporter: adam, Assigned: adam)

References

Details

(Whiteboard: [EOYFR2014][metrics][optimizely])

I wanted to get the testing cycle started so have launched a simple test on the existing 1-page form to test some headline variations: Details of the test are here: https://docs.google.com/a/mozilla.com/document/d/1Sp_u4ekGva-t-r_mFa405t0S2VLPrHTRTWOLoHTiXjs/edit?usp=sharing (We can build a process of deciding what to test into the daily calls but I wanted to make use of the traffic right away).
Whiteboard: [metrics][EOY2014][Optimizely] → [EOYFR2014][metrics][optimizely]
This test has been paused while Bug 1106015 - 'EOY A/B Test 1-page vs Sequential Form' is running.
Depends on: 1106015
This test has been closed, and the report updated. The alternative headlines look promising for increasing conversion rate and revenue, and these will be tested again on the new sequential donation form. https://docs.google.com/a/mozilla.com/document/d/1Sp_u4ekGva-t-r_mFa405t0S2VLPrHTRTWOLoHTiXjs/edit?usp=sharing
Status: ASSIGNED → RESOLVED
Closed: 10 years ago
Resolution: --- → FIXED
See Also: → 1106534
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