EOY A/B Test Headline Text

RESOLVED FIXED

Status

Mozilla Foundation
Metrics
RESOLVED FIXED
3 years ago
3 years ago

People

(Reporter: adamlofting, Assigned: adamlofting)

Tracking

Details

(Whiteboard: [EOYFR2014][metrics][optimizely])

(Assignee)

Description

3 years ago
I wanted to get the testing cycle started so have launched a simple test on the existing 1-page form to test some headline variations:

Details of the test are here:
https://docs.google.com/a/mozilla.com/document/d/1Sp_u4ekGva-t-r_mFa405t0S2VLPrHTRTWOLoHTiXjs/edit?usp=sharing

(We can build a process of deciding what to test into the daily calls but I wanted to make use of the traffic right away).
(Assignee)

Updated

3 years ago
Whiteboard: [metrics][EOY2014][Optimizely] → [EOYFR2014][metrics][optimizely]
(Assignee)

Comment 1

3 years ago
This test has been paused while Bug 1106015 - 'EOY A/B Test 1-page vs Sequential Form' is running.
Depends on: 1106015
(Assignee)

Comment 2

3 years ago
This test has been closed, and the report updated.

The alternative headlines look promising for increasing conversion rate and revenue, and these will be tested again on the new sequential donation form.

https://docs.google.com/a/mozilla.com/document/d/1Sp_u4ekGva-t-r_mFa405t0S2VLPrHTRTWOLoHTiXjs/edit?usp=sharing
Status: ASSIGNED → RESOLVED
Last Resolved: 3 years ago
Resolution: --- → FIXED
(Assignee)

Updated

3 years ago
See Also: → bug 1106534
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