1107513 - EOY A/B Test - Button Color

Status: RESOLVED FIXED

(Mozilla Foundation :: Metrics, task)

Description

[Adam Lofting (:adamlofting)]

Test write-up is here:
https://docs.google.com/a/mozillafoundation.org/document/d/1ra7VXWop27rYZf2UWJw9pf0zEohA2xOxPUBYMe2Tn-c/edit

Live results can be followed here:
https://www.optimizely.com/results2?experiment_id=2240871129&token=678f3da8eae8e165466f#view=2

Usual caveat note: Variability of fundraising donation amounts can lead Optimizely to think it's found statistically significant winners or lose on a revenue per visitor basis earlier than it's really meaningful. We have to watch the revenue average lines until they stabilize, which given current traffic is likely 12-24hrs.

Comment 1

[Adam Lofting (:adamlofting)]

We've stopped this test as the results weren't significant and we want to focus testing capacity elsewhere.

https://docs.google.com/a/mozillafoundation.org/document