1107753 - EOY A/B Test - Adding 'Donate with Bitcoin' link to the footer

Status: RESOLVED FIXED

(Mozilla Foundation :: Metrics, task)

Description

[Adam Lofting (:adamlofting)]

Test write-up is here:
- https://docs.google.com/a/mozillafoundation.org/document/d/13dg4AAbkoF_SkaooeY71q4SHZLTStG_NUMpHO8HFUZQ/edit

Live results can be followed here:
- https://www.optimizely.com/results2?experiment_id=2235302244#view=2


Usual caveat note: Variability of fundraising donation amounts can lead Optimizely to think it's found statistically significant winners or lose on a revenue per visitor basis earlier than it's really meaningful. We have to watch the revenue average lines until they stabilize, which given current traffic is likely 12-24hrs.

Comment 1

[Adam Lofting (:adamlofting)]

We're closing up this particular test without a strong conclusion as their were some unusual trends in the data. 

We will test again with alternative variations including 'Donate by Check' until we reach a result we're more confident in.

https://docs.google.com/a/mozillafoundation.org/document/d/13dg4AAbkoF_SkaooeY71q4SHZLTStG_NUMpHO8HFUZQ/edit