1107957 - EOY snippet: Change to yellow highlight variant of "Select Amount" snippet

Status: RESOLVED FIXED

(Webmaker Graveyard :: Communications, defect)

Description

[Andrea Wood [:andreawood]]

The click through rate on the current snippet for EOY (US-EN) is starting to slow. Let's swap in the alternate variation that has different text and a yellow highlight:
https://snippets.allizom.org/show/67/

I believe the code was reviewed and approved. I'm flagging Mike and Gavin needinfo to get the ball rolling.

We need to update the language slightly before it is put into circulation, but we can do that in the snippet admin dashboard.

Comment 1

[Andrea Wood [:andreawood]]

Here is the new copy for this snippet (one instance of "Firefox" was changed to "Mozilla"):

Dear Firefox users: Mozilla puts the public good and user privacy before profit. If Firefox is useful to you, take one minute to support the non-profit behind it. If everyone reading this donates $3, Mozilla's fundraiser would be over within an hour. Thank you.

*all formatting should stay as is in the current version*

Comment 2

[Osmose [:osmose, :mkelly]]

The template on prod supports this, just use `rgba(243, 248, 1, 0.4)` for the color. :D

Comment 3

[Andrea Wood [:andreawood]]

Adam do you feel comfortable updating the snippet to the "yellow highlight" design and new text in the admin service?

Comment 4

[Fabio Rios [:frios]]

Hey there, probably best if I make this update. I'll go ahead and get the new snippet set up and let you know if there are any issues.

Comment 5

[Adam Lofting (:adamlofting)]

Thanks Fabio, I was just about to login and see what access I had. That's a great help.

Comment 6

[Fabio Rios [:frios]]

Confirming this is live. Note that I've changed the tracking link with a "2" at the end. Please advise if you prefer a different link. Thanks

https://sendto.mozilla.org/page/contribute/givenow-seq?ref=EOYFR2014&utm_campaign=EOYFR2014&utm_source=firefox&utm_medium=snippet&utm_content=SelectAMT_test2

Comment 7

[Andrea Wood [:andreawood]]

awesome, thanks Fabio! I'll ping needinfo for Adam to weigh in on the URL.

Comment 8

[Andrea Wood [:andreawood]]

Fabio just noticed that the "Dear Firefox Users" isn't bold, and "Thank you" isn't italic. I think we can leave it as is for now and add that formatting later so we can see if there's an impact.

Comment 9

[Fabio Rios [:frios]]

Bold is up, but can't get the italic thank you. Using <em> tag to highlight the text so I'm not sure how to get it to italicize. I'll need to get some help with this tomorrow.

Comment 10

[Adam Lofting (:adamlofting)]

That URL is great BTW. Thanks :)