1107964 - EOY 2014: Break out Mozfest graphic into individual shareable pieces

Status: RESOLVED FIXED

(Mozilla Foundation Communications :: Graphic Design, task)

Description

[Kelli Klein]

Heya Sabrina,

We'd love to toss some 'remember all of the great things we did this year' social into our 'pls give us your money now'. Wondering if you could split up that awesome MozFest graphic you created into 3-4 pieces that we could post individually on social. 

Let me know if you need additional guidance.

Comment 1

[Kelli Klein]

Some ideas for graphics:

http://2014.mozillafestival.org/ -- obviously I think that all of these should have some continuity, maybe the mozilla hear or the wordmark? Something to sort of keep the brand consistent. 

I think stealing the icons from the 'exploring these themes' in the yellow graphic would be great if we could reorder into a square, and could be posted with text along the lines of 'We worked on so many important issues this year -- which one was your favorite?" so the graphic could be literally just those icons and the labels.

Why the web is vulnerable section could be it's own section as well. We can take the three icons on the left and the 'Why the Web is Vulnerable', I'd cut the first sentence but leave the second two. 

The Mobile section I think we should take the arm + phone along with the title, and leave the first two sentences, I'll grab the last sentence for the actual copy that posts along with your lovely image.

Let's start with these, these aren't high priority, if we could get two sometime next week that'd be great.

I'll revisit this once those are done and toss some more copy for the advocating and teaching portions. Sound good?

Thanks so much & have a great weekend!

Comment 2

[Andrea Wood [:andreawood]]

hey all -- just doing bug triage and wondering status on this?

Comment 3

[Sabrina Ng [:sabrina]]

These should have a timeline along side social shares to help figure out priority - should be getting to these by the end of this week.

Comment 4

[Sabrina Ng [:sabrina]]

Attachment: EOY_Social_Share_MFBreakout_Themes_500x500.png

I used: "We explored many themes this year -- which one was your favorite?"  
instead of 'We worked on so many important issues this year -- which one was your favorite?" <-- because most of them we don't actually work on like music etc.

Comment 5

[Sabrina Ng [:sabrina]]

Attachment: EOY_Social_Share_MFBreakout_WhyWebVulnerable_500x500.png

Text adapted from infographic used in this social share...

Title: WHY THE WEB IS VULNERABLE
Text: Our agency and independence are slipping away as a handful of companies gain control of how we access the Internet, and what we do while we’re there. These growing digital empires threaten the diversity, security and potential of the web as a free and open resource.

Comment 6

[Sabrina Ng [:sabrina]]

Attachment: EOY_Social_Share_MFBreakout_PotentialMobileWeb_500x500.png

Text adapted from infographic used in this social share...

Title: POTENTIAL OF THE MOBILE WEB
Text: The next 5 billion new users are going to access the web for the first time from their mobile devices. Will they feel a sense of ownership and agency over their online experience?

Comment 7

[Sabrina Ng [:sabrina]]

Attachment: EOY_Social_Share_MF_BuildingWebWeWant_500x500.png

MozFest social share if we want to post it up! #throwbackthursday

Comment 8

[Sabrina Ng [:sabrina]]

Kelli & ErikaD - these shareables need accompanying tweets and facebook posts.

Comment 9

[Erika Drushka]

Kelli if you draft I'm happy to review.

Comment 10

[Kelli Klein]

(In reply to Sabrina Ng [:sabrina] from comment #4)
> Created attachment 8538801 [details]
> EOY_Social_Share_MFBreakout_Themes_500x500.png
> 
> I used: "We explored many themes this year -- which one was your favorite?"  
> instead of 'We worked on so many important issues this year -- which one was
> your favorite?" <-- because most of them we don't actually work on like
> music etc.

Sabrina this one looks great. I honestly think we can post with basically that exact text -- Erika let me know what you think ---

FOR FACEBOOK: With Mozillians all over the world we explored many themes this year in Mozilla - let us knoww in the comments which was your favorite!

FOR TWITTER: We explored so much this year through our #teachtheweb efforts. RT with your favorite theme!

Comment 11

[Kelli Klein]

(In reply to Sabrina Ng [:sabrina] from comment #5)
> Created attachment 8538804 [details]
> EOY_Social_Share_MFBreakout_WhyWebVulnerable_500x500.png
> 
> Text adapted from infographic used in this social share...
> 
> Title: WHY THE WEB IS VULNERABLE
> Text: Our agency and independence are slipping away as a handful of
> companies gain control of how we access the Internet, and what we do while
> we’re there. These growing digital empires threaten the diversity, security
> and potential of the web as a free and open resource.

Erika would love your help on this one, or at least making sure I'm not saying anything I'm not allowed to say! (Literally I just took a sentence from the Mozilla Manifesto so I assume it's fine)

FOR FACEBOOK: At the Mozilla we believe individuals’ security and privacy on the Internet are fundamental and must not be treated as optional. Share if you do too!

FOR TWITTER: We believe individuals’ security & privacy are fundamental & must not be treated as optional. RT if you do too!

Comment 12

[Kelli Klein]

(In reply to Sabrina Ng [:sabrina] from comment #6)
> Created attachment 8538810 [details]
> EOY_Social_Share_MFBreakout_PotentialMobileWeb_500x500.png
> 
> Text adapted from infographic used in this social share...
> 
> Title: POTENTIAL OF THE MOBILE WEB
> Text: The next 5 billion new users are going to access the web for the first
> time from their mobile devices. Will they feel a sense of ownership and
> agency over their online experience?

This is great and I think the copy can be super generic.

FOR FACEBOOK: We know that the future of the Web will rely heavily on mobile. What are you most excited about on the mobile web?

FOR TWITTER: The future of the mobile Web is a big deal -- it's so important to make sure we're working to protect it!

FOR TWITTER:

Comment 13

[Kelli Klein]

(In reply to Sabrina Ng [:sabrina] from comment #7)
> Created attachment 8538812 [details]
> EOY_Social_Share_MF_BuildingWebWeWant_500x500.png
> 
> MozFest social share if we want to post it up! #throwbackthursday

I love a good tbt. 

FOR FACEBOOK: Today's #ThrowBackThursday - we accomplished so much this year with your help - thank you! Looking forward to accomplishing even more together in 2015!

FOR TWITTER: A #MozFest #tbt - thanks to those who helped us do big things in 2014!

Comment 14

[Kelli Klein]

Sabrina -- thanks again for doing these so quickly. As usual, they look great! Hannah, once Erika edits or approves can you help with running em' by Geoffrey? We're launching an email Monday so I'm a little bit swamped but can do it tomorrow once I get samples out if you're not able to. 

Thanks all!

Comment 15

[hannah:hkane]

Yup. Will share with Geoffrey as soon as I get the OK from Drushka.

Comment 16

[hannah:hkane]

Erika and I discussed, and she's okay with me doing the copyediting. Here are my edits. I'll run these by Geoffrey.

* MANY THEMES *

[Just some slight rewording]

FOR FACEBOOK: We explored many themes this year through our #teachtheweb efforts - tell us which was your favorite in the comments!

FOR TWITTER: We explored so much this year through our #teachtheweb efforts. RT with your favorite theme!

* WHY THE WEB IS VULNERABLE *

[The graphic isn't specifically about security and privacy, so it seems a little weird to call those out.]

FOR FACEBOOK: At Mozilla we believe the Internet is a global public resource that must remain open and accessible. Share if you do, too!

FOR TWITTER: We believe the Internet is a global public resource that must remain open and accessible. RT if you do, too!

* MOBILE WEB *

[The sentiment in the graphic seems to be less about protecting the mobile Web, and more about making it relevant to new users. So, revising with that in mind.]

FB: We want the mobile Web to be relevant to people everywhere. How has the mobile Web been useful to you in your corner of the world?

TW: We need to ensure that the mobile Web enables the next 5 billion users to control their own online lives. RT if you agree.


* #TBT *

[Adding MozFest context to the FB post]

FOR FACEBOOK
Today's #ThrowBackThursday is about #MozFest. With your help, we accomplished so much at this year's event  - thank you! Looking forward to accomplishing even more together in 2015!

Comment 17

[Sabrina Ng [:sabrina]]

Are we still breaking out the "advocating" and "teaching" sections as individual shareable pieces? or are the graphic asset portion of this bug complete?

Comment 18

[Sabrina Ng [:sabrina]]

Design assets for requested individual shareable pieces from Mozfest graphic complete - Just to note for Hannah/Kelli to create a separate bug for copy & post dates to run by Geoffrey. Closing this assets bug.

Comment 19

[M.J. Kelly]

Hi folks,

Melissa Devins, our social media guru in Mozilla Brasil, is hoping to have access to the original graphic on this post: https://www.facebook.com/mozilla/photos/a.10150952007117381.440275.262134952380/10152898285022381/?type=1&theater

Would that be possible? I've copied her on the bug.

Thanks!

Comment 20

[Sabrina Ng [:sabrina]]

.png is here: https://bug1107964.bugzilla.mozilla.org/attachment.cgi?id=8538801

Can you clarify what Melissa meant by original? Is there a format you'd like this graphic exported as?

Comment 21

[M.J. Kelly]

Probably something where she can change the text into Portuguese.

Comment 22

[melissacdevens]

Yeah, some editable format would be great. It can be an .ai.

I want to localize it and post that on Mozilla Brasil fanpage.

Comment 23

[Sabrina Ng [:sabrina]]

Attachment: EOY_Social_Share_MFBreakout_Themes_500x500.ai

.ai file of Themes social share

Comment 24

[melissacdevens]

Comment on attachment 8540992 [details]
EOY_Social_Share_MFBreakout_Themes_500x500.ai

Yes, that's perfect! Thank you!

I localized and posted it at Mozilla Brasil's fanpage and reached a lot of people: https://www.facebook.com/mozillabrasil/photos/a.325021597539931.69102.201846359857456/830673203641432/?type=1