Inclusion of lead management for Tiles on /about/partnerships

RESOLVED FIXED

Status

www.mozilla.org
Pages & Content
RESOLVED FIXED
3 years ago
3 years ago

People

(Reporter: Patrick Finch, Assigned: jpetto)

Tracking

Firefox Tracking Flags

(Not tracked)

Details

(Whiteboard: [kb=1606385] )

Attachments

(2 attachments)

30.28 KB, application/vnd.oasis.opendocument.text
Details
44 bytes, text/x-github-pull-request
Details | Review | Splinter Review
(Reporter)

Description

3 years ago
Created attachment 8534980 [details]
ContentServicesSalesLeadsProjectBriefTemplate.odt

This is a short-term fix for lead management for Tiles, future state will be defined in Q1.  In so far as we can be sure, we believe that this is aligned with that outcome.

There are three distinct work items:

1. vanity URL
we're would like to go with content.mozilla.org which should direct to https://www.mozilla.org/en-US/about/partnerships/ 

2. changes to Firefox for Desktop copy
The sentence should be modified to "Opportunities include promoted content, distribution, customized versions and more of our PC, Mac & Linux browser. Learn more about promoted content in Mozilla Firefox [link to https://www.mozilla.org/en-US/firefox/tiles/ ].  Learn more about Mozilla Firefox Mozilla Firefox distribution policies " 

3. changes to contact form
The contact form should be modified to include a category for “Promoted Content (“Tiles”) “.  If the user selects that, we would like the user to specify 
the countries they are interest in, 
the languages they are interested in, 
the industry they are in
and whether this is a brand or a direct response campaign.

Leads for Promote Content should be routed to contentservices@mozilla.com
(Reporter)

Comment 1

3 years ago
Darren, these are changes for the short term to get some simple lead qualification and management, and a vanity URL as our CTA.  These requirements are agreed with Sean and Kevin.  Please indicate your approval.

Comment 2

3 years ago
Approved.

contentservices@mozilla.com currently goes to Lara & me.  I'll parcel the leads from there.   

It would be good if we can have a sentence or something on the page that says "For advertising opportunities in Tiles or other areas of Firefox, please contact: contentservices@mozilla.com"
(Reporter)

Comment 3

3 years ago
(In reply to Darren Herman from comment #2)
> Approved.
> 
> contentservices@mozilla.com currently goes to Lara & me.  I'll parcel the
> leads from there.   
> 
> It would be good if we can have a sentence or something on the page that
> says "For advertising opportunities in Tiles or other areas of Firefox,
> please contact: contentservices@mozilla.com"

Suggest, "Learn more about promoted content in Mozilla Firefox [link to https://www.mozilla.org/en-US/firefox/tiles/  or fill in the contact form"

Anyone who is serious will fill it in, I think, and it helps us to qualify leads.  Are you ok with that?
Moving to www.mozilla.org product and adding it to our Kanban board. We'll begin work after approval of the final copy in comment 3.

Adding pmac or jgmize for the redirect and jpetto or craigcook to code.
Assignee: chofmann → nobody
Component: Business Development → Pages & Content
Product: Marketing → www.mozilla.org
Whiteboard: [kb=1606385]

Comment 5

3 years ago
Approved.
Hi Jon-

Do you have bandwidth for this one?

Thx,
Jen
Flags: needinfo?(jon)
(Assignee)

Comment 7

3 years ago
Yep, I can take this one.
Assignee: nobody → jon
Flags: needinfo?(jon)
Hi Mark-

The Content Services team want to make some changes to the https://www.mozilla.org/about/partnerships/ page as noted in comment #1 above.

Our webprod team will update Sales Force so that queries for "Promoted Content (“Tiles”)" will go to the contentservices@mozilla.com email address.

Please let us know if you have any questions about these changes or reach out directly to Patrick and Darren to discuss.

Best,
Jen
Flags: needinfo?(mcrandon)
(Assignee)

Comment 9

3 years ago
For the new fields (interested countries, interested languages, & industry), are free-form text fields acceptable? It's probably overkill to attempt to create drop downs for these.
^Patrick - please see question in comment #9
Flags: needinfo?(pfinch)
(Reporter)

Comment 11

3 years ago
(In reply to Jennifer Bertsch [:jbertsch] from comment #10)
> ^Patrick - please see question in comment #9

Yes, given this is a short-term fix, free text works fine.  We will revisit in the new year for a full solution.

Thank you!

Patrick
Flags: needinfo?(pfinch)
(Assignee)

Comment 12

3 years ago
The idea is to update Salesforce with the new form fields. The completed form would still get submitted directly to Salesforce. We may be able to set up a rule within Salesforce that sends email notifications to contentservices@mozilla.com for each new submission. Will investigate and report back.

(In reply to Jennifer Bertsch [:jbertsch] from comment #8)
> Our webprod team will update Sales Force so that queries for "Promoted
> Content (“Tiles”)" will go to the contentservices@mozilla.com email address.
(Assignee)

Comment 13

3 years ago
Created attachment 8540990 [details] [review]
GitHub PR

Comment 14

3 years ago
Commits pushed to master at https://github.com/mozilla/bedrock

https://github.com/mozilla/bedrock/commit/81f0c04673dc682129206c25a5872497ac62380a
Add extra fields for users interested in Tiles. Bug 1110147.

https://github.com/mozilla/bedrock/commit/bae9f3dbdf7e8094aebccd436f2a2eaf641210ab
Merge pull request #2613 from jpetto/bug-1110147-tiles-lead-management-about-partnerships

Add extra fields for users interested in Tiles. Bug 1110147.
(Reporter)

Comment 15

3 years ago
The changes to 
https://www.mozilla.org/en-US/about/partnerships/ look fantastic.  

Before we start using it, we will also need the vanity URL: content.mozilla.org.  Is this in progress too?
Depends on: 1119912
Hi Patrick-

Sorry about that.  Just filed the bug:  https://bugzilla.mozilla.org/show_bug.cgi?id=1119912

IT usually has a v quick turn around for redirects.

Thx,
Jen

Updated

3 years ago
Flags: needinfo?(mcrandon)

Updated

3 years ago
Status: NEW → RESOLVED
Last Resolved: 3 years ago
Resolution: --- → FIXED
You need to log in before you can comment on or make changes to this bug.