Closed Bug 1114756 Opened 10 years ago Closed 9 years ago

[Hello] Post-campaign video

Categories

(Marketing :: Video, task)

Product:
Marketing
Component:
Video
Platform:
All
Other
Type:
task
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

Status:
RESOLVED FIXED
Due Date:

People

(Reporter: ckprice, Assigned: rcvillink)

Details

>>Project/Request Title:
[Hello] Post-campaign video

>>Project Overview:
This bug is to track the production of the post-campaign video set to go live after the initial Hello launch on Jan 13th. Target date will be mid-February.

>> Creative Help Needed:
Copy:    No 
Design:  No 
Video:   Yes 
Other:  No

>>Creative Specs:
TBD

>>CTA and Design:
TBD

>>Creative Due Date:
2015-02-03

>>Launch Date:
2015-02-16

>>Mozilla Goal:
Org Support

>>Points of Contact:
rcvillink@mozilla.com, shui@mozilla.com, matej@mozilla.com, kbaird@mozilla.com, josorio@mozilla.com
Assignee: jbalaco → rcvillink
Status: NEW → ASSIGNED
Component: Design → Video
Timeline:

Review 1: Friday, 01/23
Review 2: Tuesday, 01/27
Final Review: 01/30
Due: Tuesday, 02/03
Is this done? Please go ahead and resolve if it is. Thanks!
Still in the works
Hello Team! 

Now that we're done with getting all the exciting comms out the door, we'd like to start working on the post-campaign UGC video. 

The purpose of this video will be to showcase all of the User Generated Content (UGC) shared by our supporters on the Web with the hashtag #FirefoxHello. 

Next Steps:
1. I will own the gathering of the content part. I can gather and send over by this Wed EOD (3/11/15). 

2. I spoke to Rainer and Spencer today about this briefly and they said we could get this video sometime before end of next week. 


Can we please confirm if the next steps noted above are OK for all of us.

Thank you!
Flags: needinfo?(rcvillink)
Hey there! Is there any way we can have this video by EOD Monday?

We'd like to include this in a recap report we're sharing with the Fx Team next Tues. 

Please confirm at your earliest convenience.

Thank you,

Jess
Flags: needinfo?(cprice)
Yes, but we need to get the material by today or tomorrow am pls.
Flags: needinfo?(rcvillink)
Flags: needinfo?(cprice)
Due Date: 2015-02-03 → 2015-03-16
Hello Rainer! 

I just shared a folder with you: https://drive.google.com/a/mozilla.com/folderview?id=0B6HzxuJG5qtJfjJybnhTUHVxeFh1bk5GSTFUNEs3MmFQbzkwWFJlV1pyRkRvRUt6OGhsdFE&usp=sharing

Let me know if we need more. The video can be just :15 or :30. Whatever you guys think is best.

Thank you,

Jessica Osorio
Due Date: 2015-03-16 → 2015-02-03
(In reply to Jessica Osorio [:josorio] from comment #7)
> Hello Rainer! 
> 
> I just shared a folder with you:
> https://drive.google.com/a/mozilla.com/
> folderview?id=0B6HzxuJG5qtJfjJybnhTUHVxeFh1bk5GSTFUNEs3MmFQbzkwWFJlV1pyRkRvRU
> t6OGhsdFE&usp=sharing
> 
> Let me know if we need more. The video can be just :15 or :30. Whatever you
> guys think is best.
> 
> Thank you,
> 
> Jessica Osorio

ok ....
1st Draft ...

https://youtu.be/2soVwJNU2Jk
(In reply to Rainer Cvillink from comment #9)
> 1st Draft ...
> 
> https://youtu.be/2soVwJNU2Jk

Nice! I like that!

Jess, did you want this to have some copy that sets it up and puts it in context? Let me know if you need any help with that.
Hey guys! Thanks for turning this around so quickly! 

Feedback Below: 

1. Let's please remove all the text transitions that explain how to use the product.

2 Can we please open with: https://drive.google.com/file/d/0B6HzxuJG5qtJQXIyaW1jVXVleHM/view?usp=sharing
BUT can we make the hashtag bigger or pop more OR can we explore something like what we did here with this collage: https://drive.google.com/file/d/0B6HzxuJG5qtJcU1IV2lhX2tXdUE/view?usp=sharing
- If we can't merge for the opening, can we still find a way to feature a collage of all the UGC together? 

3. Can we close with the FxHello branding... like this: https://drive.google.com/file/d/0B6HzxuJG5qtJeFozR25pVEhfQ1E/view?usp=sharing (but can we add the hashtag again? or would that be redundant since it's in the opening?)

Reference: https://www.youtube.com/watch?v=e12JqO0R5-M&index=5&list=PLFlAJDI87Jg2op4myxqm6XyHz26LnxTQA

Please ping me if you have any questions! :) JessOsorio or call my cell 954-394-8858 (going to lunch now). 

Thank you!
Matej! If you could help us with some fancy copy to help us tell a story better - that would be awesome :) 

This video is basically just supposed to show how our supporters rally around these moments in time for Firefox... the beauty of what happens when they join in on the fun and help us spread the word. :)
Hey Rainer! 

I think this is great! We can roll with this for now! But one small change! Can you please remove the transition slide at :25 "Help us spread the word...." 

Lets either remove this or change it to "Thank you for helping us spread the word...." 

What do you think?
LOVE IT! 

I'm cool to run with it as is for now... going to share with PM team on our recap report... 

I'll wait for Matej's final feedback before we share on social media with our supporters. :)

THANKS A MILLION Rainer! Have a wonderful weekend!
(In reply to Jessica Osorio [:josorio] from comment #16)
> LOVE IT! 
> 
> I'm cool to run with it as is for now... going to share with PM team on our
> recap report... 
> 
> I'll wait for Matej's final feedback before we share on social media with
> our supporters. :)

If you're happy with it, so am I, but let me know if it still needs some additional copy to help tell the story.
Hey Hey! 

Ok so we're going to add some stats to make this video more meaningful so Matej, if we could get maybe some intro copy that might help us tell this story better. :) 

Matej can you help us tweak the info below too (the wording of it): 

- 1K+ Video Views (organic!) of the Community CTA Video
- 6.4 thousand mentions of #FirefoxHello (all powered by word of mouth - no paid media...) 
- 1.6K folks RSVP's YES to our Say Hello Day
- 500+ photos generated from FSA #FirefoxHello Say Hello Challenge (can we also show this screenshot https://drive.google.com/a/mozilla.com/file/d/0B6HzxuJG5qtJdXNQQ3I4RGRzN1U/view?usp=sharing)
How about this?


On March 3

We asked you to use Firefox Hello

And share your pictures with the world

1,600 of you said "Yes!"

More than 1,000 watched our video

You mentioned #FirefoxHello 6,400 times

FSA generated more than 500 photos

Thanks for helping to spread the word

And making Say Hello Day a success!
Alright! This is wonderful! We're all set now! Thanks again! :)
here is the video on the youtube firefoxchannel in case you want to share publicly ...

http://youtu.be/dXF5tDbgf_Q
Status: ASSIGNED → RESOLVED
Closed: 9 years ago
Resolution: --- → FIXED
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