1119517 - [Privacy Day 2015] Moz.org homepage promo for MoFo Advocacy site (copy)

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
[Privacy Day 2015] Moz.org homepage promo for MoFo Advocacy site (copy)

>>Project Overview:
For Privacy Day - Jan 28, we need to remove the small "Understand your privacy" promo from the homepage and replace it with a promo for the Mofo Advocacy website (https://advocacy.mozilla.org/).

>> Creative Help Needed:
Copy:    Yes 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Small moz.org homepage promo tile

>>CTA and Design:
Small moz.org homepage promo tile. Follow homepage/Privacy Day 2015 

>>Creative Due Date:
2015-01-16

>>Launch Date:
2015-01-28

>>Mozilla Goal:
Org Support

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail],

Comment 1

[Jennifer Bertsch [:jbertsch]]

Hi Dave and Hannah-

Could you please give us a sneak peek of what the updated content will be on the Advocacy website so that we can write promo copy for it?

Thx,
Jen

Comment 2

[Jennifer Bertsch [:jbertsch]]

Per a conversation between me and Matej in bug 1112295, given the size of the small promo tile, we could probably move forward with a more generic "Learn about Mozilla Advocacy" sort of headline for this tile.

Comment 3

[Dave Steer]

Sounds good. For the Mozilla Advocacy site, we'll be featuring the Webmaker content/action for Data Privacy Day, starting on 1/28, and then on 2/5 we'll be featuring a bigger Net Neutrality advocacy action (a petition to Congress). 

In terms of the copy, can we have it with a verb that is a bit more action-oriented? ('Learn' seems a bit passive). How about 'Take action to protect the Web' or something like that....

Comment 4

[Matej Novak [:matej]]

(In reply to Dave Steer from comment #3)
> Sounds good. For the Mozilla Advocacy site, we'll be featuring the Webmaker
> content/action for Data Privacy Day, starting on 1/28, and then on 2/5 we'll
> be featuring a bigger Net Neutrality advocacy action (a petition to
> Congress). 
> 
> In terms of the copy, can we have it with a verb that is a bit more
> action-oriented? ('Learn' seems a bit passive). How about 'Take action to
> protect the Web' or something like that....

I was trying to keep "Mozilla Advocacy" in the string so that people know where they're being linked to, but if you're OK with not saying that, I agree that something action oriented is more compelling.

Comment 5

[Jennifer Bertsch [:jbertsch]]

Hey Matej - Can you provide copy for this one for tomorrow?  I'm so sorry, it totally snuck up on me.  Thx!

Comment 6

[Matej Novak [:matej]]

This is already complete: https://bugzilla.mozilla.org/show_bug.cgi?id=1112295#c14

Sorry, I totally forgot about this bug. Should have posted it here as well.

Dave, are you OK with this copy, or would you prefer something closer to what you proposed in comment 3?

Give that people may never have heard of Mozilla Advocacy, I do think it's good to keep the name in the promo, but I can also see the value in a more action-oriented CTA.