1119990 - META: Net Neutrality Campaign Snippet Feb 2015

Status: RESOLVED INCOMPLETE

(Snippets :: Campaign, task)

Description

[Andrea Wood [:andreawood]]

Channel: Snippet

    Launch: February 5th

    Deadline: Jan 15

    Channel Leaders: Michaela and Fabio

    Snippet Design: StudioMofo / consult moco design and engagement team

    Snippet copywriting: Andrea/Dave (moco consult)

    Snippet build: Timeline is tight, so should we keep this a "traditional" snippet with simple animated icon + copy? Variants for testing? >> We likely want to stick to simple snippets -- Michaela and Fabio will look at the "big splash" snippet schedule and see what makes sense, we don't want to put off users with too much "disruption" -- keep the special snippets special :)

Comment 1

[[e-mail]]

Hey team! Thanks for filing this bug. We're actually going to rely on Ogilvy for a lot of content at our direction, so this may end up only being creative review, given the other things creative is working on for February. Stay tuned for more!

Comment 2

[Geoffrey MacDougall]

Hi All. Where can I learn more about the plans to involve Ogilvy? Thanks.

Comment 3

[[e-mail]]

(In reply to Geoffrey MacDougall from comment #2)
> Hi All. Where can I learn more about the plans to involve Ogilvy? Thanks.

Hi Geoffrey! Ogilvy is our agency of record for digital and social media at MoCo. They've been working with us for about six months. Their DC office (where their team sits) specializes in digital marketing and also fittingly, advocacy programs. We work with the team less as vendors, and more as variable staff -- an extension of our team. Let me know if this helps. Happy to talk more!

Comment 4

[Giorgos Logiotatidis [:giorgos]]

Closing due to inactivity. Please re-open new bugs if still valid.