1122719 - Update Advocacy Tile for Feb, 2015 Net Neutrality Campaign

Status: RESOLVED FIXED

(Mozilla Foundation Communications :: Graphic Design, task)

Description

[paulj]

Attachment: DirectoryTiles_MozillaWebmaker&Advocacy_Mockup.jpg

As part of the February Net Neutrality campaign do a quick update to existing NN tile (see attachment) to include a more urgent/compelling CTA.

Comment 1

[Erika Drushka]

Paul, if you need Sabrina to design can you please provide:

1)Background colour
2)CTA text
3)Image or icon if needed 
for both flat and rollover versions

plus a deadline

Thanks!

Comment 2

[paulj]

Thanks, Erika

For #1 background colour can stay the same as existing tile.

CTA depends on where Dave/Andrea want this to point to. If it's the call tool it should be specific to that and/or consistent with campaign-wide messaging. Otherwise, it can be something as simple as "Protect Net Neutrality" or "Make Your Voice Heard on Net Neutrality" or "Act Now on Net Neutrality". Again, Dave/Andrea should weight in here. 

Image can be advocacy icon can also be same as what we have unless there is something developed unique to this campaign. 

Deadline to get into rotation by 2/2 would be end of next week, 1/29 according to Sean Bohan. Originally, this was a p2 given scope of other deliverables. If this deadline is do-able, great, if not we can use existing tile and change text description beneath to have stronger CTA.

Comment 3

[Andrea Wood [:andreawood]]

Please send people to the new petition related to the Feb 26 deadline. The "call" CTA should be reserved for more deeply engaged audiences. The new petition URL is not ready yet.

If possible, flagging the deadline is really important; e.g. "Take action before the FCC votes 2/26". I realize Tiles have limitations on characters; etc, but if possible to lift up the deadline, that would be best.

Comment 4

[Dave Steer]

The creative will point to the Net Neutrality petition, so a specific CTA is ok. Whatever language you think increases the urgency factor, the better.

Comment 5

[paulj]

Sounds good. Given limited real-estate on tiles here are two options. Let me know what you prefer. 

Option 1: 
Default Tile: Protect Net Neutrality
On-rollover: Take Action Before 2/26
Text description: Mozilla Advocacy

Option 2: 
Default Tile: Take Action Before 2/26
On-rollover: N/A - keep tile static, always showing main CTA
Text description: Save Net Neutrality

Comment 6

[Erika Drushka]

Let us know when this is locked, Paul!

Comment 7

[paulj]

Here's the final copy: 

Default tile: "Save the Internet" 
Rollover tile: "Take Action on Net Neutrality by 2/26"

Comment 8

[Erika Drushka]

Thanks, Paul! Reassigning to Sabrina for design.

Comment 10

[Adam Lofting (:adamlofting)]

Just a reminder note to use the Campaign URL builder to generate the URL we give to the tiles team :)

It can now be found here: http://mozilla.github.io/mofo-campaignurl/

Comment 11

[paulj]

Hi all- Just wanted to check in on the status of this. Are we going to have something today? Want to update the Tiles team on timing. 

@Andrea - do we have a final URL for this campaign yet?

Comment 12

[Erika Drushka]

As this was P2, we didn't get to it since Sabrina is working on P1s right now. Hoping to get to it towards the end of next week.

Comment 13

[Andrea Wood [:andreawood]]

Here's a URL for Tile:
https://sendto.mozilla.org/page/s/FCCvote-net-neutrality?ref=20150205Advocacy_NN&utm_campaign=20150205Advocacy_NN&utm_source=firefox&utm_medium=directory-tiles

Note that the petition is still in final QA (not public yet), but the URL won't change.

Comment 14

[Sabrina Ng [:sabrina]]

Attachment: mozilla-advocacy_net-neutrality-january-2015_default-tile-1.png

NN default tile - original logo on sand 
Text: "Save the Internet"

Comment 15

[Sabrina Ng [:sabrina]]

Attachment: mozilla-advocacy_net-neutrality-january-2015_default-tile-2.png

NN default tile - flat logo on sand 
"Save the Internet"

Comment 16

[Sabrina Ng [:sabrina]]

Attachment: mozilla-advocacy_net-neutrality-january-2015_rollover-tile-1.png

NN rollover tile - sand bg
"Take Action on Net Neutrality by 2/26"

Comment 17

[Sabrina Ng [:sabrina]]

Attachment: mozilla-advocacy_net-neutrality-january-2015_rollover-tile-2.png

NN rollover tile - red bg
"Take Action on Net Neutrality by 2/26"

Comment 18

[Sabrina Ng [:sabrina]]

I included an alternative option for each:

Default tile - original logo or flat logo
Rollover tile - sand bg or red bg

Paul, please review tiles

Comment 19

[paulj]

Thanks, Sabrina. 

My preference is the flat logo (default) + red bg (rollover)

Let's go with those!

Comment 20

[paulj]

Dave & Andrea, you good with these? Should be able to get them up in the next few days as soon as you sign-off.

Comment 21

[Andrea Wood [:andreawood]]

agree: +1 flat logo + red on rollover

Comment 22

[Dave Steer]

Approved.

Comment 23

[Sabrina Ng [:sabrina]]

tile design complete - closing bug.