1126440 - New graphic for Search step in /firstrun tour

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

>>Project/Request Title:
New graphic for Search step in /firstrun tour

>>Project Overview:
Please create a new graphic for the Search step in the /firstrun tour. Reference: bug 1113421 comment 5

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
An image file.

>>CTA and Design:
The current graphic used (http://cl.ly/image/2a1M3r3B271j)  was originally only meant to target en-US only. Upcoming /firstrun tours will target all locales. It would also be nice to update the look/feel of the graphic.

>>Creative Due Date:
2015-02-13

>>Launch Date:
2015-02-24

>>Mozilla Goal:
Org Support

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail],

Comment 1

[Jennifer Balaco]

Hi Cory, 

Can we push the due date for this bug back one week to 2/20? I'm assigning it over to Matt, but he has a few other things to finish up before getting started on this.

Thanks!

Comment 2

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

(In reply to Jennifer Balaco from comment #1)
> Hi Cory, 
> 
> Can we push the due date for this bug back one week to 2/20? I'm assigning
> it over to Matt, but he has a few other things to finish up before getting
> started on this.
> 
> Thanks!
I think that's okay. We can swap it out before launch on 2/24.

Thanks

Comment 3

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

:mternoway - do you think we can have a new image by Thursday of next week?

Comment 4

[mternoway]

(In reply to Cory Price [:ckprice] from comment #3)
> :mternoway - do you think we can have a new image by Thursday of next week?

Hey Cory, thanks for checking in. I don't see a problem in getting an image to show by next Thursday.

MT

Comment 5

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Hey Matt - think we can have this image tomorrow? Thanks

Comment 6

[mternoway]

Attachment: firefox_first-run-tour_step3.png

Hey Cory, I've attached a concept to replace the current Step 3 on the Tour. One thing I want to confirm for localization is, the search examples given appear to be product names, are those okay to keep for non English locales? If this is the case, then only the 'Search for Firefox with:' would need to be l10n friendly.  You will see in the attached version I have tried to keep things consistent with the look in the other steps as best as possible. This one is a bit of anomaly since it is quite zoomed in. 

I want to keep a hint of the browser chrome to give it some context...thought the use of the bookmark star does this without being too distracting. In order to solve the localization issue for 'Search for Firefox with:' I used a smaller magnifying glass with the keyword (Firefox) next to it...I realize this isn't an accurate depiction of the this feature, but since it is a reduced detail look and feel, thought we could get away with it. Let me know what you think. 

Thanks,
Matt

Comment 7

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

(In reply to mternoway from comment #6)
> One thing I want to confirm for localization is, the search examples given
> appear to be product names, are those okay to keep for non English locales?
> If this is the case, then only the 'Search for Firefox with:' would need to
> be l10n friendly.
Product names are okay for non-English locales. We can keep them untranslated.

> I used a smaller magnifying glass with the keyword (Firefox)
> next to it...I realize this isn't an accurate depiction of the this feature,
> but since it is a reduced detail look and feel, thought we could get away
> with it. Let me know what you think. 
I think this is a cool idea. :matej?

Comment 8

[Matej Novak [:matej]]

(In reply to Cory Price [:ckprice] from comment #7)
> (In reply to mternoway from comment #6)
> 
> > I used a smaller magnifying glass with the keyword (Firefox)
> > next to it...I realize this isn't an accurate depiction of the this feature,
> > but since it is a reduced detail look and feel, thought we could get away
> > with it. Let me know what you think. 
> I think this is a cool idea. :matej?

I think this is a great solution. Thanks, Matt!

Comment 9

[Alex Gibson [:agibson]]

Hi Matt,

Can you please attach the finished asset once it's ready? I need to get this into the PR as soon as possible. Thanks!

Comment 10

[mternoway]

Thanks guys. 

Alex - Here is a link to the final assets. Included in the zip is a PSD, PNG and a 2x PNG.

https://www.dropbox.com/s/t8ky5ve54ayibyf/firefox_first-run-tour_step3.zip?dl=0

Matt

Comment 11

[Alex Gibson [:agibson]]

Thanks, Matt! This looks perfect