1129535 - Advocacy: Design Call Congress CTA for advocacy site

Status: RESOLVED FIXED

(Mozilla Foundation Communications :: Website, task)

Description

[Erika Drushka]

The Call Congress tool is being built here:https://github.com/MozillaFoundation/plan/issues/263

When it's ready, we'll need to link to it from http://advocacy.mozilla.org/

This redpen indicates Andrea's original thoughts about where the button should go https://redpen.io/rqf3d5615f5d619a2c

Please mock-up the advocacy site with the Call Congress CTA in addition to (*not replacing*) the petition CTA.

Comment 1

[Sabrina Ng [:sabrina]]

Attachment: mozilla-advocacy_february-2015_secondary-cta-mockup.jpg

Call Congress CTA - added below and with an alternative secondary visual treatment so it doesn't compete with the petition. If the hierarchy of CTA is reversed that we want people to contact congress directly we can swap visual treatment and position etc.

Comment 2

[Erika Drushka]

Dave, Andrea - what do you think?

I like the short button text. If we keep that, I'd suggest tweaking the paragraph text to indicate that we have two tools. Something like:

We have a clear solution giving the FCC authority to protect net neutrality and there are two actions you can take: Sign the <petition> to Congress demanding the FCC enact rules that protect all users of the Internet from discrimination, and call Congress using our <simple calling tool>. Take action now.

Comment 3

[Andrea Wood [:andreawood]]

I would say "or" instead of "and" just so it's less demanding / overwhelming, so:

We have a clear solution giving the FCC authority to protect net neutrality and there are two actions you can take: Sign the <petition> to Congress demanding the FCC enact rules that protect all users of the Internet from discrimination, or call Congress using our <simple calling tool>. Take action now.

I really like that the petition button is more prominent, it's the much more likely choice for organic traffic to this page (vs. making a call).

Comment 4

[Dave Steer]

+1 to andrea's comments. Looks good overall.

Comment 5

[Erika Drushka]

Great. So final copy is what Andrea suggested:

We have a clear solution giving the FCC authority to protect net neutrality and there are two actions you can take: Sign the <petition> to Congress demanding the FCC enact rules that protect all users of the Internet from discrimination, or call Congress using our <simple calling tool>. Take action now.

And we're good to go on design. 

ETA for tool is EOD today (Feb 5) so hopefully we can get this on the site today or tomorrow.

Comment 6

[Erika Drushka]

Sorry to muddle up this bug, but I've been working with Melissa to find a solution to the need for the Web Literacy 101 content. We'd like to tweak the text in the previous comment to offer a Learn More text link. 

I propose: 


We have a clear solution giving the FCC authority to protect net neutrality and there are two actions you can take: Sign the <petition> [links to petition] to Congress demanding the FCC enact rules that protect all users of the Internet from discrimination, or <call Congress> [links to tool] using our simple calling tool. <Learn more about net neutrality.>[links to NN 101 blog]

Andrea, does this work for you?

Comment 7

[Erika Drushka]

Sorry, I meant Net Neutrality 101, not web literacy in the comment above.

Comment 8

[Andrea Wood [:andreawood]]

works for me. Please make sure the "sign petition" CTA is very prominent on the "NN 101" page, so people don't have to go digging for it after clicking "learn more."

Comment 9

[Erika Drushka]

Updating this:
 
1) Melissa posted the FAQ at the bottom of this blog: https://blog.mozilla.org/netpolicy/2015/02/09/victory-for-net-neutrality-lets-take-it-across-the-finish-line/

Since the info is a bit buried, we will *not* link from the Learn More text, as discussed above.

2) The Call congress tool is ready: https://call.mozilla.org/ 
Please add to site as per Sabrina's design above. Learn More text should read: 

We have a clear solution giving the FCC authority to protect net neutrality and there are two actions you can take: Sign the <petition> [links to petition] to Congress demanding the FCC enact rules that protect all users of the Internet from discrimination, or <call Congress> [links to tool] using our simple calling tool.

Comment 10

[Mavis Ou [:mavis]]

Design and copy are locked.  I'm gonna close this ticket.