1130596 - Happy Heartbeat Metatag Image

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[[e-mail]]

>>Project/Request Title:
Happy Heartbeat Metatag Image

>>Project Overview:
I'm filing this bug for the creation of one (1) metatag image for a future landing page we're deeming "Happy Heartbeat."

The page will be a destination for Firefox users (about 1000-2000 / day) who rate Firefox highly in a survey that will be served to them via their browser. It's a project SUMO is running, and Engagement has been given the opportunity to decide what lives on that page. More about project goals and the Website here: http://mzl.la/16OE7M9. 

Note that the website will launch by March 30 (a very simple V1). Wireframes exist already (you can see in the Google presentation linked to above), and the site will launch strictly with copy updates at that time. Once we see how users interact with the page, we might consider a larger V2 update later in the year. 

I will update this bug with some thinking on a potential metatag image by the end of February and would love your thinking on this as well. 

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
1200 pixels x 627 pixels

>>CTA and Design:
The metatag image will be shared on social media. The page will have a social share button on it for happy users to ask their friends to download Firefox. The social share will have automated copy on it (that users can change if they'd like) of the nature (not exact wording): "I love Firefox. Download it: [LINK]." The metatag should accompany this sort of copy. 

The image should not have copy on it, as it will likely accompany many languages as the Heartbeat project grows. 

>>Creative Due Date:
2015-03-06

>>Launch Date:
2015-02-27

>>Mozilla Goal:
Firefox Browser

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail],

Comment 1

[[e-mail]]

Hi team -- the social share copy that will accompany this image will direct people to download Firefox: 

Headline: Choose the independent browser
Body: Firefox is non-profit, non-corporate, non-compromised. Download Firefox.

Given this, I think that an image that is super simple (either just the Firefox logo, or the Firefox logo with flames that we used for FX10) would be perfect. Specs: 1200 pixels x 627 pixels.

Comment 2

[mternoway]

Attachment: firefox_happy-heartbeat_march-6-2015_facebook-timeline.png

Hey Michaela, let me know if something like this will work for you.

MT

Comment 3

[Jennifer Balaco]

Thanks, Matt! 

Michaela, Any feedback on this? Are you all set?

Comment 4

[[e-mail]]

Hi! It's beautiful. 

Jen Bertsch -- do you have what you need? Is the file the right type for the Website?

Comment 5

[Jennifer Bertsch [:jbertsch]]

(In reply to [e-mail] from comment #4)
> Hi! It's beautiful. 
> 
> Jen Bertsch -- do you have what you need? Is the file the right type for the
> Website?

+Mike and Craig to coordinate.

Comment 6

[Craig Cook (:craigcook)]

Looks good to me. Will get it into a page for testing and I'll let you know if I need any changes (though I don't expect any).