1132595 - [Yahoo Ad Campaign] Static Contextual Ads (Design)

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
[Yahoo Ad Campaign] Static Contextual Ads - Round 1 (Design)

>>Project Overview:
Overview:
Yahoo has several properties where we can place advertising that relates back to the theme of the property. Examples below - most of which deal with speed, but we should look at other themes that makes sense within the context of each Yahoo property.      

Goal:
Drive Firefox downloads

Request:
Concepting and copy development for contextual ads in four sizes, for four properties (16 ads)
Creative development and delivery

For this round, we can use the existing Yahoo! banner ad design, with updated copy. However, we will want some other design options in future rounds. 

>> Creative Help Needed:
Copy:    Yes 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Sizes:
300x250
728x90
160x600
300x600

Specs:
Weight: 40k 
Technical specs: adspecs.yahoo.com


>>CTA and Design:
Possible themes to work through any of these properties:
Independence 
Speed 
Hello 
Nonprofit 

Yahoo Finance - http://finance.yahoo.com
Markets moves fast.  So does Firefox.  Free download.
Get market data faster than ever in Firefox

Yahoo News - http://news.yahoo.com/
Get Yahoo news faster in Firefox.  Free download.

Yahoo Mail (COPY ONLY)


Yahoo Sports - http://sports.yahoo.com/
Choose your team. Choose your browser


>>Creative Due Date:
2015-02-19

>>Launch Date:
2015-02-20

>>Mozilla Goal:
Firefox Browser

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail],

Comment 1

[Matej Novak [:matej]]

First round designs for reference: http://mozilla.seanmartell.com/Yahoo/ads-round1/index.php?directory=.&currentPic=4

Comment 2

[Matej Novak [:matej]]

Copy deck: https://docs.google.com/document/d/13eogjopHiNrBF8klzcQkXC5-0pChsd-kIofj8msovZw/edit?usp=sharing

Comment 3

[Matej Novak [:matej]]

The ads ended up in the copy bug. You can find them here: 

https://bugzilla.mozilla.org/show_bug.cgi?id=1132603#c14

Comment 4

[mternoway]

Attachment: Yahoo-Firefox_ads.zip

Thanks Matej, got my bugs crossed. They're also available here.