1133125 - March Social Media Requests 1/4

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[M.J. Kelly]

>>Project/Request Title:
March Social Media Requests 1/4

>>Project Overview:
General social media graphics for Firefox on Facebook and Twitter in March. We are trying a new process, posting one bug per week for the whole month. This will have fewer requests per bug with hard weekly deadlines for all graphics in order to facilitate bulk content scheduling.

    Bug 1 = content for March 1 - 7. All due by Feb. 25.
    Bug 2 = content for March 8 - 14. All due by March 4.
    Bug 3 = content for March 15 - 21. All due by March 11.
    Bug 4 = content for March 22 - 31. All due by March 18.

We'd love to have the file names appended with the publication date if possible. Example:

graphic_facebook_2015-03-15
graphic_twitter_2015-03-15



>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Facebook (FB) 1200x627 px. Some graphics need to have <20% text to be boosted. 
Twitter (TW) graphics 1760x800 px. 

>>CTA and Design:
The social media content schedule is here: https://docs.google.com/a/mozilla.com/spreadsheets/d/1U5gcMGNT-0adQMdXpWH5NX4GmuwgEkk1yQvHxcNz9Vg/edit#gid=0

>>Creative Due Date:
2015-02-25

>>Launch Date:
2015-03-01

>>Mozilla Goal:
All

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail], [e-mail], [e-mail],

Comment 1

[M.J. Kelly]

This is a placeholder bug. Requests will be added on Monday.

Comment 2

[M.J. Kelly]

[1] 3/1/2015	 GRAPHIC NEED: Image to promote Firefox Accounts. Will accompany status update: Set up your Firefox Account to stay in sync at home, at work, on the go and maybe even on stage:

THINKING: Three devices -- desktop, tablet and mobile -- with left shark on the screens, all in sync: https://images.search.yahoo.com/yhs/search;_ylt=AwrTcc15it5UhOYAMUwnnIlQ?p=left+shark&fr=&fr2=piv-web&hspart=mozilla&hsimp=yhs-001. Could add something that looks like the Superbowl stage to the overall image background: http://thewardrobedoor.com/wp-content/uploads/2015/02/img_2217.jpg"

[2] 3/2/2015	GRAPHIC NEED: Image to accompany status update about Mobile World Congress: What does the future of the Web look like for mobile devices? We have a few ideas: 

THINKING: The post will go to a MWC blot post, so something to match what we've done for our presence at the event would be great. The unleashed Firefox OS fox would work for us, provided it's in keeping."

[3] 3/4/2015	GRAPHIC NEED: Reason #5,089 to love Firefox: it's powered by Mozilla, a non-profit made with a mission to put YOU first. Tell a friend! 

THINKING: Please ensure the Facebook graphic is <20% text so we can boost it: https://www.facebook.com/ads/tools/text_overlay Firefox logo with the words: Choose independent. Choose Firefox.
ES: Elige ser independiente. Elige Firefox.
PT: Escolha a independência. Escolha o Firefox.
DE: Entscheiden Sie sich für Unabhängigkeit. Entscheiden Sie sich für Firefox.GR:
ID: Pilih Merdeka. Pilih Firefox.
PL: Wybierz niezależność. Wybierz Firefoksa.
HU: Válassza a függetlenséget. Válassza a Firefoxot.
FR: Faites le choix de la liberté. Choisissez Firefox.

Comment 3

[M.J. Kelly]

Good morning. I will be out of the office on Monday, Feb. 23, and we'd like to have these finalized by Wednesday, Feb. 25 to make our weekly schedule. Let me know if you need anything more from me.

Comment 4

[mternoway]

Attachment: firefox_sync_march-1-2015_facebook-timeline.png

Hey MJ, Let me know what you think of this idea for the Left Shark Sync post. I tried to work in the stadium image you attached, but felt that it was overpowering. I toned it down by using some subtle lighting effects to give the impression of a stadium like setting.

Comment 5

[mternoway]

Attachment: firefox_5089-reasons_march-4-2015_facebook-timeline.png

For #3, I've kept this one simple to meet the FB 20% rule.

Comment 6

[mternoway]

Attachment: firefox_MWC_march-2-2015_facebook-timeline.png

For #2, this is in keeping with some of the other creative created by Lee and Ty for MWC. Thought this particular fox/phone layout worked nicely. Let me know what you think.

Comment 7

[[e-mail]]

(In reply to mternoway from comment #6)
> Created attachment 8568097 [details]
> firefox_MWC_march-2-2015_facebook-timeline.png
> 
> For #2, this is in keeping with some of the other creative created by Lee
> and Ty for MWC. Thought this particular fox/phone layout worked nicely. Let
> me know what you think.

Looks really nice Matt. Only suggestion would actually be to remove the English names of the apps. This graphic will be posted across our social languages.

Comment 8

[Matej Novak [:matej]]

(In reply to [e-mail] from comment #7)
> (In reply to mternoway from comment #6)
> > Created attachment 8568097 [details]
> > firefox_MWC_march-2-2015_facebook-timeline.png
> > 
> > For #2, this is in keeping with some of the other creative created by Lee
> > and Ty for MWC. Thought this particular fox/phone layout worked nicely. Let
> > me know what you think.
> 
> Looks really nice Matt. Only suggestion would actually be to remove the
> English names of the apps. This graphic will be posted across our social
> languages.

We can't really change the details of what's on the screenshot. We do have that image localized in several languages, though. The other option would be to use a screenshot that doesn't have any words on it, like the camera app, for example.

Comment 9

[[e-mail]]

If we went the different languages route, we would need: EN, ES, PT, DE, GR, ID, PL, HU, and FR. 

If we don't have all of those, would be totally happy with going with a screenshot sans words :).

Comment 10

[mternoway]

Attachment: firefox_MWC_march-2-2015_facebook-timeline.png

Thanks Michaela. I've attached an updated version, which uses the generic FxOS logo on blue background. Thought this will be the most straight forward way for us.

Comment 11

[Matej Novak [:matej]]

(In reply to mternoway from comment #10)
> Created attachment 8568128 [details]
> firefox_MWC_march-2-2015_facebook-timeline.png
> 
> Thanks Michaela. I've attached an updated version, which uses the generic
> FxOS logo on blue background. Thought this will be the most straight forward
> way for us.

Do you have access to the Box folder of screenshots? Something like this might be nice to use here: http://cl.ly/image/0J2W1h14361c

Comment 12

[M.J. Kelly]

(In reply to mternoway from comment #5)
> Created attachment 8568046 [details]
> firefox_5089-reasons_march-4-2015_facebook-timeline.png
> 
> For #3, I've kept this one simple to meet the FB 20% rule.

This looks great. Ready for the other languages. Thanks!

Comment 13

[M.J. Kelly]

(In reply to mternoway from comment #4)
> Created attachment 8568045 [details]
> firefox_sync_march-1-2015_facebook-timeline.png
> 
> Hey MJ, Let me know what you think of this idea for the Left Shark Sync
> post. I tried to work in the stadium image you attached, but felt that it
> was overpowering. I toned it down by using some subtle lighting effects to
> give the impression of a stadium like setting.

Hey MT,

I like the background. Can we do full-body sharks in graphic style (rather than the photo style) on the screens? 

http://mentalfloss.com/article/61513/hurry-and-buy-your-own-left-shark-costume
http://mentalfloss.com/sites/default/files/styles/insert_main_wide_image/public/sharkie.png

Comment 14

[mternoway]

Attachment: firefox_MWC_march-2-2015_facebook-timeline.png

Thanks for the suggestion, Matej. I've gone ahead and worked a similar screenshot into the layout. The one minor issue being the upper left corner still had the date in English...I have removed this.

Comment 15

[mternoway]

Attachment: firefox_5089-reasons_march-4-2015_facebook-timeline_de.png

Comment 16

[mternoway]

Attachment: firefox_5089-reasons_march-4-2015_facebook-timeline_es.png

Comment 17

[mternoway]

Attachment: firefox_5089-reasons_march-4-2015_facebook-timeline_fr.png

Comment 18

[mternoway]

Attachment: firefox_5089-reasons_march-4-2015_facebook-timeline_hu.png

Comment 19

[mternoway]

Attachment: firefox_5089-reasons_march-4-2015_facebook-timeline_id.png

Comment 20

[mternoway]

Attachment: firefox_5089-reasons_march-4-2015_facebook-timeline_pl.png

Comment 21

[mternoway]

Attachment: firefox_5089-reasons_march-4-2015_facebook-timeline_pt.png

Comment 22

[mternoway]

Attachment: firefox_sync_march-1-2015_facebook-timeline.png

Hey MJ, let me know if this is what you had in mind for the shark post.

Comment 23

[mternoway]

Attachment: firefox_MWC_march-2-2015_twitter-timeline.png

Comment 24

[mternoway]

Attachment: firefox_5089-reasons_march-4-2015_twitter-timeline_de.png

Comment 25

[mternoway]

Attachment: firefox_5089-reasons_march-4-2015_twitter-timeline_es.png

Comment 26

[mternoway]

Attachment: firefox_5089-reasons_march-4-2015_twitter-timeline_fr.png

Comment 27

[mternoway]

Attachment: firefox_5089-reasons_march-4-2015_twitter-timeline_hu.png

Comment 28

[mternoway]

Attachment: firefox_5089-reasons_march-4-2015_twitter-timeline_id.png

Comment 29

[mternoway]

Attachment: firefox_5089-reasons_march-4-2015_twitter-timeline_pl.png

Comment 30

[mternoway]

Attachment: firefox_5089-reasons_march-4-2015_twitter-timeline_pt.png

Comment 31

[M.J. Kelly]

(In reply to mternoway from comment #22)
> Created attachment 8569224 [details]
> firefox_sync_march-1-2015_facebook-timeline.png
> 
> Hey MJ, let me know if this is what you had in mind for the shark post.

Yes! Love it.

Comment 32

[mternoway]

Attachment: firefox_sync_march-1-2015_twitter-timeline.png

Excellent. Here is the Twitter version.