1134049 - Firefox 37 What's New Page Creative Assets

Status: VERIFIED FIXED

(Marketing :: Design, task)

Description

[Ben (:bensternthal)]

>>Project/Request Title:
Firefox 37 What's New Page

>>Project Overview:
For Firefox 37 Mozilla.org is creating a what's new page.  This new page will direct users in certain locales to use sms to download firefox for android. For other locales, users will be able to email themselves a link.

More info on the wiki:
https://wiki.mozilla.org/Websites/Mozilla.org/FFReleases/37

>> Creative Help Needed:
Copy:    Yes 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
PSD or images for page design.
Google doc is fine for copy.

Right now it looks like we will have these deliverables. If helpful I can create bugs for each:

> What'sNew Page Copy
> What'sNew Page Design
> SMS Copy
> Email Copy
> Email Design



>>CTA and Design:
Creative Brief & Other Info On the Wiki:
https://wiki.mozilla.org/Websites/Mozilla.org/FFReleases/37

>>Creative Due Date:
2015-03-06

>>Launch Date:
2015-03-30

>>Mozilla Goal:
Firefox Android

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail],

Comment 1

[Jennifer Balaco]

Hi Ben, 

I think it would be helpful to have this is a couple of bugs. Maybe keep this one for the webpage copy/design, and then one for the email copy/design and one for the SMS copy. That would be super helpful, since these will most likely be assigned to different people. 

Thanks!

Comment 2

[Ben (:bensternthal)]

No problem. I will file the individual bugs later today.

Comment 3

[Lee Tom]

Here is the PSD for the Firefox 37 WN page: http://cl.ly/1w1T3o0k0y0b

I'm assuming that any final copy revisions will be done in implementation. My files contain the most recent copy to date, but might change. 

Please note the following for implementation:
- If possible, let's make sure we're using the Firefox logo as SVG vs. PNG at top-left of site
- Note the 'new' background (reference file here: http://cl.ly/0n011i1c3r2F)
- Let's use the same drop-down interaction to reveal Language, Locale, Text/HTML radio buttons etc,  like we do on https://www.mozilla.org/en-US/ at the bottom of the page. This would include the same error and confirmation treatment.

Comment 4

[Alex Gibson [:agibson]]

(In reply to Lee Tom from comment #3)
> Here is the PSD for the Firefox 37 WN page: http://cl.ly/1w1T3o0k0y0b
> 
> I'm assuming that any final copy revisions will be done in implementation.
> My files contain the most recent copy to date, but might change. 
> 
> Please note the following for implementation:
> - If possible, let's make sure we're using the Firefox logo as SVG vs. PNG
> at top-left of site
> - Note the 'new' background (reference file here: http://cl.ly/0n011i1c3r2F)
> - Let's use the same drop-down interaction to reveal Language, Locale,
> Text/HTML radio buttons etc,  like we do on https://www.mozilla.org/en-US/
> at the bottom of the page. This would include the same error and
> confirmation treatment.

Thanks, Lee! This looks good - I've started on the template work and should hopefully have something up on a demo server shortly.

Regarding using an SVG for the Firefox logo - because the logo has a lot of gradients to it, the SVG actually ends up being much larger than a high-res PNG. I think it would be best to use a @2x image for those on high-res screens. Could you please provide one, and I can drop it in?

Many thanks!

Comment 5

[Lee Tom]

Attachment: Firefox_logo-wordmark_white_440x180.png

Good point, Alex. Here's a PNG version of the logo at 440x180px (2x) for hi-res displays. Thanks!

Comment 6

[Ben (:bensternthal)]

Alex - quick note about implementation...

Since we will know both the users location and the language, we would like to remove these dropdowns. My understanding is that we can populate these ourselves and pass them to Exact Target. If that's not the case let me know.

Comment 7

[Alex Gibson [:agibson]]

(In reply to Ben (:bensternthal) from comment #6)
> Alex - quick note about implementation...
> 
> Since we will know both the users location and the language, we would like
> to remove these dropdowns. My understanding is that we can populate these
> ourselves and pass them to Exact Target. If that's not the case let me know.

I'm not entirely clear on what this entails, but from a usability perspective I would like to suggest it might be a good idea just to pre-populate these fields with our derived information, as opposed to remove them completely, since we're only making a best assumption on their preferred language & country. Geo IP based detection is also not always 100% accurate, so I think giving the user the option to change their own preferences may still be desirable.

Comment 8

[Ben (:bensternthal)]

All creative parts of this are done. If there are outstanding questions about the content we can handle those in the implementation bugs.

Thanks again.

Comment 9

[Rebecca Billings [:rbillings]]

Verified, looks good.