[tracking] View Source conference creative

RESOLVED FIXED

Status

Marketing
Design
RESOLVED FIXED
3 years ago
2 years ago

People

(Reporter: Stormy Peters, Assigned: lizzn)

Tracking

Details

(Whiteboard: Tracking bug for event assets)

(Reporter)

Description

3 years ago
>>Project/Request Title:
Big Developer Event

>>Project Overview:
In November 2015, we will hold the first ever “The Why of the Web”* event in Portland, Oregon. (* You can see why we need your help. :)

The Why of the Web is the place for open web advocates to get together to talk about the future of the web and how issues such as privacy and security will shape the technology and implementation decisions we make. It’s the place where the makers of the web discuss what security and privacy can and should look like. It’s the place where discussions about DRM and H264 would happen. Where offline caching discussions with people across the industry will happen.

It’s a cross-industry, cross-community gathering. The place where the lead thinkers and implementers can have open and honest discussions. Have a beer together, spend a few hours implementing a new idea or figuring out the balance between privacy and usability.

Why of the Web is not shaped by profit needs or any one organization’s agenda. It’s a place for the open web to evolve. 

>> Creative Help Needed:
Copy:    No 
Design:  No 
Video:   No 
Other:  Name & Brand, including logo, colors and guidelines.

>>Creative Specs:
We will be creating a website, promotional materials, name badges, event signage, etc from the name and guidelines you give us. So the more direction you can give us, the better. 

We would like to have a one page place holder website in time for GDC to announce there. I realize this is really tight.

I think we need a final name before we announce and the beginning of a brand and look and feel but the look and feel could evolve.

The event will take place in November.

>>CTA and Design:
https://intranet.mozilla.org/MDN/BigDeveloperEvent

Lots of docs including the creative brief:
https://drive.google.com/a/mozilla.com/#folders/0Bztff7J_Ha95Y0FPdjZXMHBnSTA

>>Creative Due Date:
2015-02-25

>>Launch Date:
2015-03-04

>>Mozilla Goal:
It supports all projects involving developers as well as the open web.

>>Mozilla Creative Collective:
No

>>Points of Contact:
Stormy Peters, Diane Tate, Ali Spivak

Updated

3 years ago
Depends on: 1134924

Comment 1

3 years ago
New timeline for this:
3/5 hand-off 1st round options (Matej)
3/10 final name decided
3/20 round 1 brand identity shared (Sean)

The brand identity hand-off day is dependent on the name being finalized by 3/10.  

Changing assignee to Matej to start and the due date to the name hand-off day. Will update as we go.
Assignee: jbalaco → matej
Status: NEW → ASSIGNED
Due Date: 2015-02-25 → 2015-03-05

Comment 2

3 years ago
There's a lot of great background info here, which is hugely helpful, but as I've started to dive into this, I wonder if you have a really crisp, one-line summary of what the event is all about. 

If you could only tell a person one thing about it, one reason to attend, one thing that makes it different and unique, what would it be?
Flags: needinfo?(stormy)
(Reporter)

Comment 3

3 years ago
It is the place you go to not only learn about the future of the web, but to meet the people making it and help make it. When there are decisions facing the web, DRM or not?, this is the place you'd go to discuss, influence and decide.
Flags: needinfo?(stormy)

Comment 4

3 years ago
While collateral is mentioned in this bug, I want to be sure to call out this includes the sponsorship packet -- a close-to-final version is at the link below - we'll need it 'brandified' as well:
https://docs.google.com/a/mozilla.com/document/d/1eINeY2WYaif1TFEBQT9znR8WiCsZTtNxGlAfmVp-ABI/edit#

Updated

3 years ago
Blocks: 1137815

Comment 5

3 years ago
Hello All, We would also like to create branded TShirts as swag/ giveaways, and for staff wear, for the event. 
New Bug opened: https://bugzilla.mozilla.org/show_bug.cgi?id=1137815  

Thank you
No longer blocks: 1137815

Comment 6

3 years ago
Update: I'm a little behind on this, but making good progress. I'll have a first pass of names to share tomorrow. Thanks.

Comment 7

3 years ago
FYI - I am creating bugs against this tracker for each deliverable.

Updated

3 years ago
Blocks: 1140541

Updated

3 years ago
No longer blocks: 1140541
Depends on: 1140541

Updated

3 years ago
No longer depends on: 1134924

Updated

3 years ago
Depends on: 1140543

Updated

3 years ago
Depends on: 1140545

Updated

3 years ago
Depends on: 1140548

Comment 8

3 years ago
Apologies again for the delay here. This one is proving a tough nut to crack. While I'm approaching this from a strategic and creative perspective, I realize I'm not very well versed in this world and not as familiar with the audience as I'd like to be. There are terms and phrases and concepts that I just don't know. 

I'll share a list of where I've gotten to on Monday, but I think a good next step from there would be to get a few people together for comments and brainstorming. 

Stormy, let us know who should be part of that from your team. It might be good to pull in some others as well (someone like Craig Cook comes to mind).

In the meantime, thanks for your patience. I just want to make sure we get it right.

Comment 9

3 years ago
Moving the naming discussion to bug 1140541

Updated

3 years ago
Depends on: 1143073

Updated

3 years ago
Depends on: 1147512
Blocks: 1154081

Updated

3 years ago
Assignee: matej → bsternthal
Whiteboard: Tracking bug for event assets
(Assignee)

Updated

3 years ago
Depends on: 1172743
(Assignee)

Updated

3 years ago
Depends on: 1172745
Summary: Big Developer Event → [tracking] View Source conference creative
(Assignee)

Updated

3 years ago
Depends on: 1193501
(Assignee)

Updated

3 years ago
Assignee: bsternthal → enoonan
(Assignee)

Updated

3 years ago
Depends on: 1193561
(Assignee)

Updated

3 years ago
Depends on: 1193575
(Assignee)

Updated

3 years ago
Depends on: 1193579
(Assignee)

Updated

3 years ago
Depends on: 1194288
(Assignee)

Updated

3 years ago
Depends on: 1194291
(Assignee)

Updated

3 years ago
Depends on: 1204637
(Assignee)

Updated

3 years ago
Depends on: 1204647
(Assignee)

Updated

3 years ago
Depends on: 1204650
(Assignee)

Updated

3 years ago
Depends on: 1204651

Updated

3 years ago
No longer depends on: 1204650
(Assignee)

Comment 10

2 years ago
View Source was a huge success! Thanks all :)
Status: ASSIGNED → RESOLVED
Last Resolved: 2 years ago
Resolution: --- → FIXED
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