1136949 - Convert Hello animated GIF to MP4

Status: RESOLVED WONTFIX

(Marketing :: Design, task)

Description

[M.J. Kelly]

>>Project/Request Title:
Convert Hello animated GIF to new format

>>Project Overview:
We would like to share the Hello animated GIF on social media, however GIFs are not permitted for Facebook. Looking for an MP4 version provided it's not highly time-consuming to convert the file.

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   Yes 
Other:  No

>>Creative Specs:
We would like a version that is acceptable per Facebook's guidelines. MP4 is preferred. https://www.facebook.com/help/218673814818907

>>CTA and Design:
Here is is the graphic we'd like to convert: https://www.mozilla.org/firefox/hello/

>>Creative Due Date:
2015-03-06

>>Launch Date:
2015-03-06

>>Mozilla Goal:
Firefox Browser

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail],

Comment 1

[Matej Novak [:matej]]

I talked to MJ and Ty about this yesterday. Assigning to Ty to convert the existing animation to a format that can be used on Facebook.

Comment 2

[Ty Flanagan]

Just a heads up, this will require some resizing work to match the video AD specs that FB has in place. The largest animation size I have is 894x368 which does not match the 16:9 ratio FB requires. The final output of the MP4 will need to be sized at 1080p (1920x1080).

Comment 3

[Matej Novak [:matej]]

(In reply to tflanagan from comment #2)
> Just a heads up, this will require some resizing work to match the video AD
> specs that FB has in place. The largest animation size I have is 894x368
> which does not match the 16:9 ratio FB requires. The final output of the MP4
> will need to be sized at 1080p (1920x1080).

Does that mean that this requires more time? Resources? Isn't possible?

Just want to make sure we all understand the nature of the heads up.

Comment 4

[Ty Flanagan]

It's all doable. I will need time though to resize the original assets before importing them into After Effects. Once thats done, Ill need to reposition and tinker with the scaling of each asset to make full use of the the 16:9 area. The timing, effects and animation sequences are fortunately already taken care of, so the process of creating this larger version of the snippet animation wont be as strenuous as it would be as if I was starting from scratch. My initial estimate is around 8-10 hours.

Comment 5

[Matej Novak [:matej]]

(In reply to tflanagan from comment #4)
> It's all doable. I will need time though to resize the original assets
> before importing them into After Effects. Once thats done, Ill need to
> reposition and tinker with the scaling of each asset to make full use of the
> the 16:9 area. The timing, effects and animation sequences are fortunately
> already taken care of, so the process of creating this larger version of the
> snippet animation wont be as strenuous as it would be as if I was starting
> from scratch. My initial estimate is around 8-10 hours.

Thanks, Ty.

MJ, I'm not sure how exactly you plan to use this, but given the above, do you think the effort is worth it? It doesn't sound quite as quick or easy as I originally hoped.

Comment 6

[M.J. Kelly]

Hey all, 

I agree, more effort than needed. I can cancel the request.

Comment 7

[Matej Novak [:matej]]

(In reply to M.J. Kelly from comment #6)
> Hey all, 
> 
> I agree, more effort than needed. I can cancel the request.

If that doesn't mess anything up for you, it would definitely free up some time for us. Thanks.

Comment 8

[M.J. Kelly]

It's all good. Thanks!