Mobile snippet (iOS & Android) - Copy & Design

RESOLVED FIXED

Status

Marketing
Design
RESOLVED FIXED
3 years ago
3 years ago

People

(Reporter: ckprice, Assigned: mternoway)

Tracking

Details

(Whiteboard: engagement-fxGrowth-2015)

>>Project/Request Title:
Android snippet - Copy & Design

>>Project Overview:
Copy and design for an Android snippet to be launched with the Firefox Growth Campaign.

Wiki: https://wiki.mozilla.org/Firefox_Growth_Campaign_2015

>> Creative Help Needed:
Copy:    Yes 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Full specs TBD

>>CTA and Design:
Full specs TBD

>>Creative Due Date:
2015-04-01

>>Launch Date:
2015-05-12

>>Mozilla Goal:
Org Support

>>Mozilla Creative Collective:
No

>>Points of Contact:
Not provided
Blocks: 1136942
Whiteboard: engagement-fxGrowth-2015
Depends on: 1139691
This is the non en-US mobile snippet highlighting iOS and Android.

We will not incorporate SMS activation, but there will be two CTA's; one for iOS one for Android.


Question: Should the CTA's point to the marketplaces? Or should they point to the m.o product pages?
Blocks: 1131702
No longer depends on: 1139691
Summary: Android snippet - Copy & Design → Mobile snippet (non en-US) - Copy & Design
Test snippet https://snippets.allizom.org/show/83/ proves concept of using basket on a snippet.

Comment 3

3 years ago
(In reply to Cory Price [:ckprice] from comment #2)
> Test snippet https://snippets.allizom.org/show/83/ proves concept of using
> basket on a snippet.

I get a "page not found" at that link.
(In reply to Matej Novak [:matej] from comment #3)
> (In reply to Cory Price [:ckprice] from comment #2)
> > Test snippet https://snippets.allizom.org/show/83/ proves concept of using
> > basket on a snippet.
> 
> I get a "page not found" at that link.
You'll need to be on Fx desktop to preview snippets.
I had it disabled. Should work now.

Updated

3 years ago
Assignee: jbalaco → mternoway
Status: NEW → ASSIGNED
Due Date: 2015-04-01 → 2015-03-20
(Assignee)

Comment 6

3 years ago
Hey Cory, I've recently created an Android snippet > http://cl.ly/image/1G2B060q1o1A  
Are we able to re-use this?
:frios - we are no able to use 'Send to email' for this.

Can we go ahead and use the same designs as decided in bug 1136440?

Understanding that copy in bug 1136440 will be 'enter your email or SMS', where here it will be just 'enter your email'

We can also use a single input box for both email or phone.
Flags: needinfo?(frios)

Comment 8

3 years ago
(In reply to Cory Price [:ckprice] from comment #7)
> :frios - we are no able to use 'Send to email' for this.
> 
> Can we go ahead and use the same designs as decided in bug 1136440?
> 
> Understanding that copy in bug 1136440 will be 'enter your email or SMS',
> where here it will be just 'enter your email'
> 
> We can also use a single input box for both email or phone.

Absolutely. I don't see a reason to change the design. We will need to make a minor change to the template since we will include some text below the field that mentions the app store, in addition to Google play.
Flags: needinfo?(frios)

Comment 9

3 years ago
Cory, any chance this template can be ready before the growth campaign? This month? We can start using it with Android as soon as it's ready. It would be extremely helpful now for non-English locales.
Flags: needinfo?(cprice)
(In reply to Fabio Rios [:frios] from comment #9)
> Cory, any chance this template can be ready before the growth campaign? This
> month? We can start using it with Android as soon as it's ready. It would be
> extremely helpful now for non-English locales.
Do you have the email design/copy ready and translated for Android?
Flags: needinfo?(cprice) → needinfo?(frios)

Comment 11

3 years ago
The non-English confirmation email is not ready, but we should be able to start with English to compare performance to SMS. Not that this will happen, but I don't want to learn that email is not a viable download method during our growth campaign.
Flags: needinfo?(frios)
Per a discussion with Fabio

Updating summary to identify this as an iOS/Android snippet launching ~3 weeks after 38.1 (June 2nd). Unless we reconsider our strategy to deploy the double message.

This will launch in all locales

en-US: only an SMS CTA
non en-US: the CTA will say 'Enter email or phone number'
Summary: Mobile snippet (non en-US) - Copy & Design → Mobile snippet (iOS & Android) - Copy & Design

Comment 13

3 years ago
Hi Cory, 

I know the Campaign just launched, but wanted to make sure this is something that will still be needed towards the end of the month.
Due Date: 2015-03-20 → 2015-06-23

Comment 14

3 years ago
I think it's safe to close this one out now. We can create a new one when there's more information on iOS.
Status: ASSIGNED → RESOLVED
Last Resolved: 3 years ago
Resolution: --- → FIXED
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