April Social Media Requests 1/4

RESOLVED FIXED

Status

Marketing
Design
RESOLVED FIXED
3 years ago
3 years ago

People

(Reporter: M.J. Kelly, Assigned: mternoway)

Tracking

Details

Attachments

(6 attachments, 5 obsolete attachments)

(Reporter)

Description

3 years ago
>>Project/Request Title:
April Social Media Requests 1/4

>>Project Overview:
General social media graphics for Firefox on Facebook and Twitter in April. We are trying a new process, posting one bug per week for the whole month. This will have fewer requests per bug with hard weekly deadlines for all graphics in order to facilitate bulk content scheduling.

    Bug 1 = content for April 1 - 4 + TBDs. All due by March 25.
    Bug 2 = content for April 5 - 11. All due by April 1.
    Bug 3 = content for April 12 - 18. All due by April 8.
    Bug 4 = content for April 19 - 30. All due by April 15.

We'd love to have the file names appended with the publication date if possible. Example:

graphic_facebook_2015-04-15
graphic_twitter_2015-04-15

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Facebook (FB) 1200x627 px. Some graphics need to have <20% text to be boosted. 
Twitter (TW) graphics 1760x800 px. 

>>CTA and Design:
The social media content schedule is here: https://docs.google.com/a/mozilla.com/spreadsheets/d/1U5gcMGNT-0adQMdXpWH5NX4GmuwgEkk1yQvHxcNz9Vg/edit#gid=0

[1] GRAPHIC NEED: Image to promote the Spice Fire One launch in India

THINKING: Image of white phone (https://drive.google.com/a/mozilla.com/#folders/0BxcjiTsrwKSCLWJCRDZRZE9zSkU) with Firefox OS app screen in English. Firefox OS branding, perhaps with some of the India graphics that were developed for the initial country launch."

[2] GRAPHIC NEED: Image to promote Firefox OS launch in the Philippines

THINKING: Image of new phone launching (Device TBD) with new Firefox OS branding. 

[3] 4/1/2015 GRAPHIC NEED: Visual to promote April Fool's announcement of logo change to the Firepony

THINKING: Firepony on nice background

[4] 4/3/2015 GRAPHIC NEED: Visual to accompany status update: With #FirefoxHello say goodbye to #missyourface.

THIKING: Can you make a photo collage from the Hello screen shots from the video? 

[5] 4/4/2015 GRAPHIC NEED: Image to promote Marketplace Ninja Games collection: https://marketplace.firefox.com/feed/collection/ninja-games?src=collection-element

THINKING: Flying kick ninja in silhouette, bright background, Marketplace logo

>>Expected Launch Date:
2015-04-01

>>Mozilla Goal:
All

>>Mozilla Creative Collective:
No

>>Points of Contact:
mthayer@mozilla.com, ehull@mozilla.com,
(Reporter)

Updated

3 years ago
Due Date: 2015-03-25

Comment 1

3 years ago
Just adding a note here - Firepony image can be found in bug 1139070.
Assignee: jbalaco → mternoway
Status: NEW → ASSIGNED
(Assignee)

Comment 2

3 years ago
Hi MJ, just checking in on #2 post...any word on which device will be featured for Philippines?
(Assignee)

Comment 3

3 years ago
Created attachment 8583055 [details]
firefox_hello_april-3-2015_facebook-timeline.png

Hi MJ, I've attached an idea for April's Hello post. The idea is to make use of a grid of video screen grabs. I've strayed slightly from what we might have seen in other Hello promos. Due to the quality of screen grabs, I needed to place them on a vibrant coloured background. I was finding that the grey washed out the images too much. Let me know what you think of this idea.
(Assignee)

Comment 4

3 years ago
Created attachment 8583056 [details]
firefox_april-fools_april-1-2015_facebook-timeline.png

This one is for the April Fool's post. You'll notice the Firefox wordmark in the bottom right corner...I figured it made sense to keep the logo off here in this case.
(Assignee)

Comment 5

3 years ago
Created attachment 8583057 [details]
firefox_marketplace-ninja_april-4-2015_facebook-timeline.png
(Assignee)

Comment 6

3 years ago
Created attachment 8583059 [details]
firefoxos_spice-fire-india_april-1-2015_facebook-timeline.png

For this post, I've kept the similar background pattern used on other India posts along with the new 2.0 screens and Spice phone.

Comment 7

3 years ago
(In reply to mternoway from comment #4)
> Created attachment 8583056 [details]
> firefox_april-fools_april-1-2015_facebook-timeline.png
> 
> This one is for the April Fool's post. You'll notice the Firefox wordmark in
> the bottom right corner...I figured it made sense to keep the logo off here
> in this case.

This isn't happening anymore. Sorry to make you do the work. We forgot to update the bug.
(Reporter)

Comment 8

3 years ago
(In reply to mternoway from comment #2)
> Hi MJ, just checking in on #2 post...any word on which device will be
> featured for Philippines?

Hi MT,

As of yesterday, no device has been decided AND it will now launch in May or beyond. We can cancel this request 2, and I'll refile it with future requests.
(Reporter)

Comment 9

3 years ago
(In reply to mternoway from comment #3)
> Created attachment 8583055 [details]
> firefox_hello_april-3-2015_facebook-timeline.png
> 
> Hi MJ, I've attached an idea for April's Hello post. The idea is to make use
> of a grid of video screen grabs. I've strayed slightly from what we might
> have seen in other Hello promos. Due to the quality of screen grabs, I
> needed to place them on a vibrant coloured background. I was finding that
> the grey washed out the images too much. Let me know what you think of this
> idea.

Fun! I like it.
(Reporter)

Comment 10

3 years ago
(In reply to mternoway from comment #4)
> Created attachment 8583056 [details]
> firefox_april-fools_april-1-2015_facebook-timeline.png
> 
> This one is for the April Fool's post. You'll notice the Firefox wordmark in
> the bottom right corner...I figured it made sense to keep the logo off here
> in this case.

Oh man, that looks so great. Matej is correct, though. We pulled the plug. Sorry for not updating this sooner.
(Reporter)

Comment 11

3 years ago
(In reply to mternoway from comment #5)
> Created attachment 8583057 [details]
> firefox_marketplace-ninja_april-4-2015_facebook-timeline.png

Awesome!
(Reporter)

Comment 12

3 years ago
(In reply to mternoway from comment #6)
> Created attachment 8583059 [details]
> firefoxos_spice-fire-india_april-1-2015_facebook-timeline.png
> 
> For this post, I've kept the similar background pattern used on other India
> posts along with the new 2.0 screens and Spice phone.

Very swanky.
(Assignee)

Comment 13

3 years ago
Thanks MJ. I just realized that I labelled all the posts as Facebook, when those are actually sized for Twitter. I will re-upload with the correct names.
(Assignee)

Comment 14

3 years ago
Created attachment 8583386 [details]
firefox_april-fools_april-1-2015_twitter-timeline.png
Attachment #8583056 - Attachment is obsolete: true
(Assignee)

Comment 15

3 years ago
Created attachment 8583387 [details]
firefox_hello_april-3-2015_twitter-timeline.png
Attachment #8583055 - Attachment is obsolete: true
(Assignee)

Comment 16

3 years ago
Created attachment 8583389 [details]
firefox_marketplace-ninja_april-4-2015_twitter-timeline.png
Attachment #8583057 - Attachment is obsolete: true
(Assignee)

Comment 17

3 years ago
Created attachment 8583390 [details]
firefoxos_spice-fire-india_april-1-2015_twitter-timeline.png
Attachment #8583059 - Attachment is obsolete: true
(Assignee)

Comment 18

3 years ago
Created attachment 8583394 [details]
firefoxos_spice-fire-india_april-1-2015_facebook-timeline.png
(Assignee)

Comment 19

3 years ago
Created attachment 8583395 [details]
firefox_marketplace-ninja_april-4-2015_facebook-timeline.png
(Assignee)

Comment 20

3 years ago
Created attachment 8583396 [details]
firefox_hello_april-3-2015_facebook-timeline.png
(Assignee)

Updated

3 years ago
Attachment #8583386 - Attachment is obsolete: true

Updated

3 years ago
Status: ASSIGNED → RESOLVED
Last Resolved: 3 years ago
Resolution: --- → FIXED
You need to log in before you can comment on or make changes to this bug.