1143962 - April Social Media Requests 1/4

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[M.J. Kelly]

>>Project/Request Title:
April Social Media Requests 1/4

>>Project Overview:
General social media graphics for Firefox on Facebook and Twitter in April. We are trying a new process, posting one bug per week for the whole month. This will have fewer requests per bug with hard weekly deadlines for all graphics in order to facilitate bulk content scheduling.

    Bug 1 = content for April 1 - 4 + TBDs. All due by March 25.
    Bug 2 = content for April 5 - 11. All due by April 1.
    Bug 3 = content for April 12 - 18. All due by April 8.
    Bug 4 = content for April 19 - 30. All due by April 15.

We'd love to have the file names appended with the publication date if possible. Example:

graphic_facebook_2015-04-15
graphic_twitter_2015-04-15

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Facebook (FB) 1200x627 px. Some graphics need to have <20% text to be boosted. 
Twitter (TW) graphics 1760x800 px. 

>>CTA and Design:
The social media content schedule is here: https://docs.google.com/a/mozilla.com/spreadsheets/d/1U5gcMGNT-0adQMdXpWH5NX4GmuwgEkk1yQvHxcNz9Vg/edit#gid=0

[1] GRAPHIC NEED: Image to promote the Spice Fire One launch in India

THINKING: Image of white phone (https://drive.google.com/a/mozilla.com/#folders/0BxcjiTsrwKSCLWJCRDZRZE9zSkU) with Firefox OS app screen in English. Firefox OS branding, perhaps with some of the India graphics that were developed for the initial country launch."

[2] GRAPHIC NEED: Image to promote Firefox OS launch in the Philippines

THINKING: Image of new phone launching (Device TBD) with new Firefox OS branding. 

[3] 4/1/2015 GRAPHIC NEED: Visual to promote April Fool's announcement of logo change to the Firepony

THINKING: Firepony on nice background

[4] 4/3/2015 GRAPHIC NEED: Visual to accompany status update: With #FirefoxHello say goodbye to #missyourface.

THIKING: Can you make a photo collage from the Hello screen shots from the video? 

[5] 4/4/2015 GRAPHIC NEED: Image to promote Marketplace Ninja Games collection: https://marketplace.firefox.com/feed/collection/ninja-games?src=collection-element

THINKING: Flying kick ninja in silhouette, bright background, Marketplace logo

>>Expected Launch Date:
2015-04-01

>>Mozilla Goal:
All

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail],

Comment 1

[Jennifer Balaco]

Just adding a note here - Firepony image can be found in bug 1139070.

Comment 2

[mternoway]

Hi MJ, just checking in on #2 post...any word on which device will be featured for Philippines?

Comment 3

[mternoway]

Attachment: firefox_hello_april-3-2015_facebook-timeline.png

Hi MJ, I've attached an idea for April's Hello post. The idea is to make use of a grid of video screen grabs. I've strayed slightly from what we might have seen in other Hello promos. Due to the quality of screen grabs, I needed to place them on a vibrant coloured background. I was finding that the grey washed out the images too much. Let me know what you think of this idea.

Comment 4

[mternoway]

Attachment: firefox_april-fools_april-1-2015_facebook-timeline.png

This one is for the April Fool's post. You'll notice the Firefox wordmark in the bottom right corner...I figured it made sense to keep the logo off here in this case.

Comment 5

[mternoway]

Attachment: firefox_marketplace-ninja_april-4-2015_facebook-timeline.png

Comment 6

[mternoway]

Attachment: firefoxos_spice-fire-india_april-1-2015_facebook-timeline.png

For this post, I've kept the similar background pattern used on other India posts along with the new 2.0 screens and Spice phone.

Comment 7

[Matej Novak [:matej]]

(In reply to mternoway from comment #4)
> Created attachment 8583056 [details]
> firefox_april-fools_april-1-2015_facebook-timeline.png
> 
> This one is for the April Fool's post. You'll notice the Firefox wordmark in
> the bottom right corner...I figured it made sense to keep the logo off here
> in this case.

This isn't happening anymore. Sorry to make you do the work. We forgot to update the bug.

Comment 8

[M.J. Kelly]

(In reply to mternoway from comment #2)
> Hi MJ, just checking in on #2 post...any word on which device will be
> featured for Philippines?

Hi MT,

As of yesterday, no device has been decided AND it will now launch in May or beyond. We can cancel this request 2, and I'll refile it with future requests.

Comment 9

[M.J. Kelly]

(In reply to mternoway from comment #3)
> Created attachment 8583055 [details]
> firefox_hello_april-3-2015_facebook-timeline.png
> 
> Hi MJ, I've attached an idea for April's Hello post. The idea is to make use
> of a grid of video screen grabs. I've strayed slightly from what we might
> have seen in other Hello promos. Due to the quality of screen grabs, I
> needed to place them on a vibrant coloured background. I was finding that
> the grey washed out the images too much. Let me know what you think of this
> idea.

Fun! I like it.

Comment 10

[M.J. Kelly]

(In reply to mternoway from comment #4)
> Created attachment 8583056 [details]
> firefox_april-fools_april-1-2015_facebook-timeline.png
> 
> This one is for the April Fool's post. You'll notice the Firefox wordmark in
> the bottom right corner...I figured it made sense to keep the logo off here
> in this case.

Oh man, that looks so great. Matej is correct, though. We pulled the plug. Sorry for not updating this sooner.

Comment 11

[M.J. Kelly]

(In reply to mternoway from comment #5)
> Created attachment 8583057 [details]
> firefox_marketplace-ninja_april-4-2015_facebook-timeline.png

Awesome!

Comment 12

[M.J. Kelly]

(In reply to mternoway from comment #6)
> Created attachment 8583059 [details]
> firefoxos_spice-fire-india_april-1-2015_facebook-timeline.png
> 
> For this post, I've kept the similar background pattern used on other India
> posts along with the new 2.0 screens and Spice phone.

Very swanky.

Comment 13

[mternoway]

Thanks MJ. I just realized that I labelled all the posts as Facebook, when those are actually sized for Twitter. I will re-upload with the correct names.

Comment 14

[mternoway]

Attachment: firefox_april-fools_april-1-2015_twitter-timeline.png

Comment 15

[mternoway]

Attachment: firefox_hello_april-3-2015_twitter-timeline.png

Comment 16

[mternoway]

Attachment: firefox_marketplace-ninja_april-4-2015_twitter-timeline.png

Comment 17

[mternoway]

Attachment: firefoxos_spice-fire-india_april-1-2015_twitter-timeline.png

Comment 18

[mternoway]

Attachment: firefoxos_spice-fire-india_april-1-2015_facebook-timeline.png

Comment 19

[mternoway]

Attachment: firefox_marketplace-ninja_april-4-2015_facebook-timeline.png

Comment 20

[mternoway]

Attachment: firefox_hello_april-3-2015_facebook-timeline.png