1143965 - April Social Media Requests 3/4

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[M.J. Kelly]

>>Project/Request Title:
April Social Media Requests 3/4

>>Project Overview:
General social media graphics for Firefox on Facebook and Twitter in April. We are trying a new process, posting one bug per week for the whole month. This will have fewer requests per bug with hard weekly deadlines for all graphics in order to facilitate bulk content scheduling.

    Bug 1 = content for April 1 - 4 + TBDs. All due by March 25.
    Bug 2 = content for April 5 - 11. All due by April 1.
    Bug 3 = content for April 12 - 18. All due by April 8.
    Bug 4 = content for April 19 - 30. All due by April 15.

We'd love to have the file names appended with the publication date if possible. Example:

graphic_facebook_2015-04-15
graphic_twitter_2015-04-15

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Facebook (FB) 1200x627 px. Some graphics need to have <20% text to be boosted. 
Twitter (TW) graphics 1760x800 px. 

>>CTA and Design:
[8] 4/12/2015 GRAPHIC NEED: Visual to promote Firefox OS on Panasonic televisions

THINKING: Do we have any photos of the Panasonic TVs with Firefox OS running?"

[9] 4/16/2015 GRAPHIC NEED: Visual to promote Firefox for iOS coming soon.

THINKING: Open to ideas if something is already in development by the creative team for the product page. Maybe an iPhone with Firefox logo on it, the whole thing faded into the background."

[10] 4/17/2015 GRAPHIC NEED: Visual to promote Haiku Poetry Day.

THINKING: A graphic of this poem:
Billions of people
Learning, making and doing
A series of tubes
--William R., Mozillian

[11]	4/18/2015 GRAPHIC NEED: Visual to promote Sync.

THINKING: I believe we have something we haven't used from last couple of months. Does this sound familiar MT? If not, we'll need something new.

>>Expected Launch Date:
2015-04-12

>>Mozilla Goal:
All

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail], [e-mail],

Comment 1

[M.J. Kelly]

[12] 4/19/2015 GRAPHIC NEED: visual to promote clean links add-on (https://addons.mozilla.org/firefox/addon/clean-links/).

THINKING: Make use of the add-on icon's dustbroom, brushing away the extra characters added to a URL.

Comment 2

[mternoway]

Attachment: firefox_poetry-day_april-17-2015_facebook-timeline.png

This abstract graphic is a bit out there, but thought it could make an interesting background to accompany the Haiku for Poetry Day. Let me know what you think.

Comment 3

[M.J. Kelly]

(In reply to mternoway from comment #2)
> Created attachment 8588769 [details]
> firefox_poetry-day_april-17-2015_facebook-timeline.png
> 
> This abstract graphic is a bit out there, but thought it could make an
> interesting background to accompany the Haiku for Poetry Day. Let me know
> what you think.

The design works for me. Question for Matej: do you think billion has two or three syllables?

Comment 4

[Matej Novak [:matej]]

(In reply to M.J. Kelly from comment #3)
> (In reply to mternoway from comment #2)
> > Created attachment 8588769 [details]
> > firefox_poetry-day_april-17-2015_facebook-timeline.png
> > 
> > This abstract graphic is a bit out there, but thought it could make an
> > interesting background to accompany the Haiku for Poetry Day. Let me know
> > what you think.
> 
> The design works for me. Question for Matej: do you think billion has two or
> three syllables?

It could go either way, but my first reading was two, so I think we're good here.

Comment 5

[mternoway]

Attachment: firefox_sync_april-18-2015_facebook-timeline.png

Thinking this for the sync post. It's pretty evergreen, but I have updated with some of the more recent creative elements...like the diagonal rays of light in the background.

Comment 6

[mternoway]

Attachment: firefoxos_panasonic-tv_april-12-2015_facebook-timeline.png

For the FxOS for Panasonic TV, I was advised we focus away from the specific UI for this, as this may be updating. I thought this layout gives a bit of a teaser to the idea of having FxOS available on your TV without getting too specific. Let me know what you think.

Comment 7

[mternoway]

Attachment: firefox_ios_april-16-2015_facebook-timeline.png

MJ, for the iOS post, it appears there is still some back and forth as to what screenshot we want to showcase. I am thinking for now, we go with a generic look and use the FxOS logo on the screen of the iPhone.

Comment 8

[mternoway]

Attachment: firefox_ios_april-16-2015_facebook-timeline.png

Rookie move. Should be FX logo and not FxOS logo on the phone. I've updated with correct logo.

Comment 9

[M.J. Kelly]

(In reply to mternoway from comment #5)
> Created attachment 8589256 [details]
> firefox_sync_april-18-2015_facebook-timeline.png
> 
> Thinking this for the sync post. It's pretty evergreen, but I have updated
> with some of the more recent creative elements...like the diagonal rays of
> light in the background.

Looks great.

Comment 10

[M.J. Kelly]

(In reply to mternoway from comment #6)
> Created attachment 8589257 [details]
> firefoxos_panasonic-tv_april-12-2015_facebook-timeline.png
> 
> For the FxOS for Panasonic TV, I was advised we focus away from the specific
> UI for this, as this may be updating. I thought this layout gives a bit of a
> teaser to the idea of having FxOS available on your TV without getting too
> specific. Let me know what you think.

Snazzy!

Comment 11

[mternoway]

Attachment: firefox_ios_april-16-2015_twitter-timeline.png

Comment 12

[mternoway]

Attachment: firefox_poetry-day_april-17-2015_twitter-timeline.png

Comment 13

[mternoway]

Attachment: firefox_sync_april-18-2015_twitter-timeline.png

Comment 14

[mternoway]

Attachment: firefoxos_panasonic-tv_april-12-2015_twitter-timeline.png

Comment 15

[Monica]

Do we have a bug coming for April 19th?

Comment 16

[mternoway]

Thanks for the reminder, Monica. Will be posting something shortly.

MT

Comment 17

[mternoway]

Attachment: firefox-add-ons_clean-links_april-19-2015_facebook-timeline.png

Hey MJ, I am thinking something like this could work for the April 19th Clean Links post. Let me know what you think.

MT

Comment 18

[Monica]

One more note- we need April 19th Twitter and Facebook sizes. Thanks!

Comment 19

[mternoway]

Attachment: firefox-add-ons_clean-links_april-19-2015_twitter-timeline.png

Comment 20

[M.J. Kelly]

(In reply to mternoway from comment #17)
> Created attachment 8593484 [details]
> firefox-add-ons_clean-links_april-19-2015_facebook-timeline.png
> 
> Hey MJ, I am thinking something like this could work for the April 19th
> Clean Links post. Let me know what you think.
> 
> MT

Thanks MT. This is the first time I've ever visited www.example.com. I didn't know! That works.

Comment 21

[[e-mail]]

Hi MT -- we just received an actual image of the Panasonic TV screen. Is it possible to switch the TV screen out with this? https://drive.google.com/drive/#folders/0BxcjiTsrwKSCUmFzUGJNdF81c0E

Let me know!

Comment 22

[mternoway]

Hey Michaela, thanks for passing along. Unfortunately with this layout, it has a specific stylistic look which won't work with an actual TV image. Is this something we can add to a future round? 

MT