1147937 - Wom Program name, hashtag, URL

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
Wom Progam name, hashtag, URL

>>Project Overview:
We need to help the User Engagement team pick a name for the new WOM program. 

Here are suggestions to choose from: https://moderator.mozilla.org/e/word-of-mouth-platform-name-submissions

Creative Brief: https://docs.google.com/a/mozilla.com/document/d/1uMd-WnMtLpeIaHYPelUSTR4AJW2BIk72k_ha-2qBdwY/edit#

Program Status Tracker: https://docs.google.com/a/mozilla.com/spreadsheets/d/1k-0dKOLkptCBtbBSQvRzmZf6t5ip04gU8HnE7qcXcr8/edit#gid=0


>> Creative Help Needed:
Copy:    Yes 
Design:  No 
Video:   No 
Other:  No

>>Creative Specs:
See below

>>CTA and Design:
Program Name - naming contest on Moderator
Program Hashtag - related to the program name
URL - Needs direction from Matej. This depends on where it's hosted. Should it contain m.o/? 

>>Expected Launch Date:
2015-04-13

>>Mozilla Goal:
Million Mozillians

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail], [e-mail],

Comment 1

[Matej Novak [:matej]]

Regarding the URL, I believe the plan is for this to live at mozilla.org/contribute/PROGRAMNAME (like mozilla.org/contribute/studentambassadors), with a redirect from PROGRAMNAME.mozilla.org

Adding Jen Bertsch to confirm.

Comment 2

[Jennifer Bertsch [:jbertsch]]

(In reply to Matej Novak [:matej] from comment #1)
> Regarding the URL, I believe the plan is for this to live at
> mozilla.org/contribute/PROGRAMNAME (like
> mozilla.org/contribute/studentambassadors), with a redirect from
> PROGRAMNAME.mozilla.org
> 
> Adding Jen Bertsch to confirm.

Pending a final recommendation from Ben whether it should live on www.mozila.org or on a separate site/infrastructure.

Comment 3

[Lizz Noonan - she/her (:lizzn)]

**Expected Launch date has changed to April 27

Comment 4

[Matej Novak [:matej]]

Sounds like the name has been decided. We just need the hashtag and URL.

Comment 5

[Jessica Osorio [:josorio]]

Hey Matej! 

The hashtag should be #FirefoxFriends. We'd like the hashtag to match the program name to help generate awareness around "Firefox Friends". 

The platform URL is: https://advocate.socialchorus.com/mozilla/firefoxfriends

As for a vanity url, who do we need to talk to about locking one in? Also can it be something along these lines:
- firefoxfriends.mozilla.org (like: https://affiliates.mozilla.org/en-U)

Matej, what are you thoughts?

Thank you!

Comment 6

[Jessica Osorio [:josorio]]

Hey Team! Our platform URL might change! I'm asking our vendor now... so take the one in my message above with a grain of salt for now. :)

Comment 7

[Matej Novak [:matej]]

(In reply to Jessica Osorio [:josorio] from comment #5)
> Hey Matej! 
> 
> The hashtag should be #FirefoxFriends. We'd like the hashtag to match the
> program name to help generate awareness around "Firefox Friends". 
> 
> The platform URL is: https://advocate.socialchorus.com/mozilla/firefoxfriends
> 
> As for a vanity url, who do we need to talk to about locking one in? Also
> can it be something along these lines:
> - firefoxfriends.mozilla.org (like: https://affiliates.mozilla.org/en-U)
> 
> Matej, what are you thoughts?

Based on comment 2, it sounds like the decision belongs to Ben, but the options are firefoxfriends.mozilla.org (as you suggest) or mozilla.org/contribute/firefoxfriends (which would follow the convention of Student Ambassadors).

I could also see not needing Firefox in the URL (like Affiliates and FSA):

friends.mozilla.org
mozilla.org/contribute/friends

Comment 8

[Jessica Osorio [:josorio]]

Hi Ben: 

How soon can we lock down a URL?

I am fine with any of the following options:
firefoxfriends.mozilla.org
mozilla.org/contribute/firefoxfriends 

I'm also ok with: 
friends.mozilla.org
mozilla.org/contribute/friends 

Also, SocialChorus confirmed that we can use a vanity URL for the platform... So do we want to use this URL for the landing page or the platform? I would love for our platform to have an official mozilla URL! However, if we use one of the above for the platform, what should we use for the landing page? 

Matej, what are your thoughts on the notes above?

Thanks all!

Comment 9

[Matej Novak [:matej]]

I prefer it without "firefox" in the URL because that's more in line with how we normally handle these kinds of things (Affiliates, FSA, etc.).

If we want, we can also have a redirect from firefox.com/friends

Thanks.

Comment 10

[Jessica Osorio [:josorio]]

Hey Ben: 

We have confirmed that we'd like to create the following URLS: 
For the Landing Page: mozilla.org/contribute/friends 
For the Platform URL: friends.mozilla.org (this will be used as a vanity URL)

Can we please confirm that these are created by the end of this week?

Please get back to us at your earliest convenience. 

Thank you!

Comment 11

[Ben (:bensternthal)]

Jessica:

Unless I am misunderstanding your request there is nothing for us to do yet.

1. We can't create mozilla.org/contribute/friends yet, there is nothing there and the page has not been designed or built yet. This url would go live with the content. AFAIK that is still 5/11

2. For friends.mozilla.org where do you want this to redirect?
   A. If it's the social chorus url, please let me know the exact url (it is not detailed above)
   B. If it's the landing page, this redirect would go live along with the page on 5/11

Comment 12

[Jessica Osorio [:josorio]]

Hi Ben:

Please see responses below: 

1. Refer to the implementation bug that Liz created for the LP https://bugzilla.mozilla.org/show_bug.cgi?id=1150328...
Also... just want to triple confirm if there would be any reason we cannot use this URL: mozilla.org/contribute/friends
Only because I need to get it to one of our contributors before the end of this week as he is setting up a Google adwords campaign and needs that LP URL before EOD 4/17. Please confirm.

2. A: SocialChorus URL: https://advocate.socialchorus.com/mozilla/firefoxfriends

Thank you!

Comment 13

[Ben (:bensternthal)]

I looked at the implementation bug but did not see anything that adds any new info.

1. I can not think of a reason why mozilla.org/contribute/friends would not work. I confirmed it is not in use currently and the URL pattern is fine for mozilla.org.

2. Bug to redirect friends.mozilla.org to https://advocate.socialchorus.com/mozilla/firefoxfriends is filed and blocks this bug

Comment 14

[Jennifer Balaco]

Can this bug be closed now? Looks like the URL was created and program name/hashtag have been selected.

Comment 15

[Lizz Noonan - she/her (:lizzn)]

Yes! Thanks, all!

Comment 16

[Jessica Osorio [:josorio]]

Just wanted to confirm here that the official URL for the platform is now: 
https://friends.socialchorus.com/mozilla/firefoxfriends

Also mentioned here by William R: https://bugzilla.mozilla.org/show_bug.cgi?id=1154430#c12

THANK YOU!