1148115 - WOM Welcome Email

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
WOM Welcome Email

>>Project Overview:
This is the Email that comes directly from the platform after users sign up for the program. There's sample copy from SocialChorus in the reference, so we just need to edit that to fit our tone and to align with the copy for the rest of the platform. 

Reference: https://drive.google.com/a/mozilla.com/file/d/0B6HzxuJG5qtJenJmX2twR2hjMFU/view

Creative Brief: https://docs.google.com/a/mozilla.com/document/d/1uMd-WnMtLpeIaHYPelUSTR4AJW2BIk72k_ha-2qBdwY/edit#

Program Status Tracker: https://docs.google.com/a/mozilla.com/spreadsheets/d/1k-0dKOLkptCBtbBSQvRzmZf6t5ip04gU8HnE7qcXcr8/edit#gid=0


>> Creative Help Needed:
Copy:    Yes 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Email copy and header image. Can reuse the hero image from the platform site (Bug 1147927). 

https://drive.google.com/a/mozilla.com/file/d/0B6HzxuJG5qtJenJmX2twR2hjMFU/view

>>CTA and Design:
https://drive.google.com/a/mozilla.com/file/d/0B6HzxuJG5qtJenJmX2twR2hjMFU/view

>>Expected Launch Date:
2015-04-27

>>Mozilla Goal:
Million Mozillians

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail], [e-mail]

Comment 1

[Jennifer Balaco]

Hey Lizz, 

I can't remember if we discussed this before. Is M.J. providing the copy for this email? Just thought I'd check since she has been doing email copy. Thanks!

Comment 2

[William Reynolds [:williamr]]

Attachment: Welcome email template

Here is the template that Social Chorus provides for the Welcome Email.

Comment 3

[Lizz Noonan - she/her (:lizzn)]

This should've been assigned to Troy, not Matt.

Comment 4

[Lizz Noonan - she/her (:lizzn)]

We only need the header image that Matt is creating in Bug 1147927. Possibly resized? (See template in comment 2)

Comment 5

[Troy Palmer]

Hey folks

Here is my copy for the Firefox Friends Welcome Email.

https://docs.google.com/document/d/1rLT4UAvx75zC0nVuvHQnZI-jhr-Puo7vuGUUVkHGx_o/edit?usp=sharing

Let me know what you think.

Thanks,
Troy

Comment 6

[mternoway]

Hi guys, wondering if I can get exact dimensions for the Email header image. Looks similar to the Hero image, but want to make sure.

Thanks,
MT

Comment 7

[William Reynolds [:williamr]]

The email header is 600x160.

Comment 8

[mternoway]

Attachment: firefox-friends_welcome-email-image_600x160px.png

Thanks for confirming. I've attaching a 2x version as well.

MT

Comment 9

[mternoway]

Attachment: firefox-friends_welcome-email-image_600x160px_2x.png

Comment 10

[Jessica Osorio [:josorio]]

Copy and design are approved thank you!

Comment 11

[Jessica Osorio [:josorio]]

Hey guys! 

We're in the process of setting up a new email template for FxFriends in ExactTarget (because we're migrating from SocialChorus to ExactTarget) and I need to the PSDs of the email header image that Matt shared above in Comment 9. 

We need this asap, with Matt out today and Monday (Canadian holidays) is anyone else on the creative team able to access this? 

Thank you,

Jess

Comment 12

[Jessica Osorio [:josorio]]

Just in case, I'm adding

Comment 13

[Jessica Osorio [:josorio]]

Just in case, I'm adding Rainer, who I think might have the original photograph used in this image: https://bug1148115.bmoattachments.org/attachment.cgi?id=8596716

We can run with the JPEG if we can't get the PSD before Monday.

Rainer do you have that photo?

Comment 14

[Rainer Cvillink]

Sorry, I don't have it.

Comment 15

[Jessica Osorio [:josorio]]

I got the image from Spencer! Thanks ya'll! 

http://to.mozillacanada.org/wp-content/uploads/2013/10/mozsummit-toronto.jpg