4 years ago
4 years ago


(Reporter: lizzn, Assigned: tpalmer)


(Blocks: 1 bug)




4 years ago
>>Project/Request Title:
WOM Landing Page (Copy)

>>Project Overview:
For the second phase of the WOM platform launch, we will be designing a static HTML landing page that lives on a property. This page will talk about the WOM program (what it is, etc) and encourage (link) users to the SocialChorus sign-up within the platform. 

The page will contain graphics, text and a promo video that's being made. 

Tentative Schedule (confirming with stakeholders this week): 
Copy: 04/06 - 04/17
Handoff: 04/20
Design: 04/13 - 04/27
Dev Handoff: 04/28
Dev Work (EN): 04/27 - 05/08
EN Live: 05/11
L10N: 04/27 - 05/11
Dev Work (ES, PT): 05/12 - 05/22
ES, PT Live: 05/25 

Creative Brief:

Program Status Tracker:

Transition Slides:

Transition Q&A:

>> Creative Help Needed:
Copy:    Yes 
Design:  No 
Video:   No 
Other:  No

>>Creative Specs:[programname] landing page

>>CTA and Design:
CTA: Sign up for the WOM program

Uses WOM messaging (what it is, benefits, etc)

>>Expected Launch Date:

>>Mozilla Goal:
Million Mozillians

>>Mozilla Creative Collective:

>>Points of Contact:,,,,,


4 years ago
No longer blocks: 1150326


4 years ago
Blocks: 1150326


4 years ago
No longer blocks: 1150342

Comment 1

4 years ago
Assigning this to Matej, but also added Troy just in case he needs to finish anything up next week.
Assignee: jbalaco → matej
Component: Design → Copy
Assigning to Troy, who's going to pick this up next week.
Assignee: matej → troy

Comment 3

4 years ago
Hey everyone

Here is my work-in-progress doc for the landing page copy. There are still some things missing on it (copy for the video, etc) and I'm not sure what all information / level of detail is required on this page but hopefully it's enough to establish the tone and direction for now. If there are any questions, please let me know.

Thanks for this first draft, Troy.

I'm going to need-info Jess to make sure she sees it.

Hi Jess-

It would probably be helpful for Troy if you could please provide more information about what the page should say (program benefits/reasons to become a member etc.

Flags: needinfo?(josorio)
Hey Folks! All feedback is in the doc now

Also, the benefits we outlined in the brief still need to be re-worded. We were hoping this would happen while working the LP copy. See page 2 now highlighted in yellow:

Looking forward to round 2! Thanks team!
Flags: needinfo?(josorio)
FYI all:  After talking with the PMM team, we aren't going to create a WOM homepage promo for June 2 because they prefer to keep the Dev Edition promo in that spot.


4 years ago
Due Date: 2015-04-22

Comment 7

4 years ago
New copy has been added for the landing page.

Same doc / link as before:
Copy approved! 

Please send to Matt so he can implement it on the Design. thank you!
Last Resolved: 4 years ago
Resolution: --- → FIXED
No longer blocks: 1164216
No longer blocks: 1164572
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