>>Project/Request Title: WOM Landing Page (Copy) >>Project Overview: For the second phase of the WOM platform launch, we will be designing a static HTML landing page that lives on a moz.org/ property. This page will talk about the WOM program (what it is, etc) and encourage (link) users to the SocialChorus sign-up within the platform. The page will contain graphics, text and a promo video that's being made. Tentative Schedule (confirming with stakeholders this week): Copy: 04/06 - 04/17 Handoff: 04/20 Design: 04/13 - 04/27 Dev Handoff: 04/28 Dev Work (EN): 04/27 - 05/08 EN Live: 05/11 L10N: 04/27 - 05/11 Dev Work (ES, PT): 05/12 - 05/22 ES, PT Live: 05/25 Creative Brief: https://docs.google.com/a/mozilla.com/document/d/1uMd-WnMtLpeIaHYPelUSTR4AJW2BIk72k_ha-2qBdwY/edit# Program Status Tracker: https://docs.google.com/a/mozilla.com/spreadsheets/d/1k-0dKOLkptCBtbBSQvRzmZf6t5ip04gU8HnE7qcXcr8/edit#gid=0 Transition Slides: https://docs.google.com/a/mozilla.com/presentation/d/1mmf_nQb2ppbyuO99wRLs8ixE-0-0U8ZqpHjyFzf0Kac/edit#slide=id.g75d90e8c7_025 Transition Q&A: https://docs.google.com/a/mozilla.com/document/d/1g7UgUEoFecQtK0XkjfGXFkk75gAupb3SqPa1uhMP0ac/edit# >> Creative Help Needed: Copy: Yes Design: No Video: No Other: No >>Creative Specs: moz.org/[programname] landing page >>CTA and Design: CTA: Sign up for the WOM program Uses WOM messaging (what it is, benefits, etc) >>Expected Launch Date: 2015-05-11 >>Mozilla Goal: Million Mozillians >>Mozilla Creative Collective: No >>Points of Contact: firstname.lastname@example.org, email@example.com, firstname.lastname@example.org, email@example.com, firstname.lastname@example.org,
Assigning this to Matej, but also added Troy just in case he needs to finish anything up next week.
Assignee: jbalaco → matej
Status: NEW → ASSIGNED
Component: Design → Copy
Assigning to Troy, who's going to pick this up next week.
Assignee: matej → troy
Hey everyone Here is my work-in-progress doc for the landing page copy. There are still some things missing on it (copy for the video, etc) and I'm not sure what all information / level of detail is required on this page but hopefully it's enough to establish the tone and direction for now. If there are any questions, please let me know. https://docs.google.com/document/d/1KymJ0dBTEONtTm_dpDK9ajTMAN4Nbo7vheHTcri7LbU/edit?usp=sharing Thanks.
Thanks for this first draft, Troy. I'm going to need-info Jess to make sure she sees it. Hi Jess- It would probably be helpful for Troy if you could please provide more information about what the page should say (program benefits/reasons to become a member etc. Thx, Jen
Hey Folks! All feedback is in the doc now https://docs.google.com/document/d/1KymJ0dBTEONtTm_dpDK9ajTMAN4Nbo7vheHTcri7LbU/edit Also, the benefits we outlined in the brief still need to be re-worded. We were hoping this would happen while working the LP copy. See page 2 now highlighted in yellow: https://docs.google.com/a/mozilla.com/document/d/1uMd-WnMtLpeIaHYPelUSTR4AJW2BIk72k_ha-2qBdwY/edit# Looking forward to round 2! Thanks team!
FYI all: After talking with the PMM team, we aren't going to create a WOM homepage promo for June 2 because they prefer to keep the Dev Edition promo in that spot.
New copy has been added for the landing page. Same doc / link as before: https://docs.google.com/document/d/1KymJ0dBTEONtTm_dpDK9ajTMAN4Nbo7vheHTcri7LbU/edit?usp=sharing
Copy approved! Please send to Matt so he can implement it on the Design. thank you! Copydeck: https://docs.google.com/document/d/1KymJ0dBTEONtTm_dpDK9ajTMAN4Nbo7vheHTcri7LbU/edit
Status: ASSIGNED → RESOLVED
Last Resolved: 3 years ago
Resolution: --- → FIXED
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