1152159 - Patriot Act Section 215 (Mass Surveillance) mozilla.org tile

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Jennifer Balaco]

>>Project/Request Title:
Patriot Act Section 215 (Mass Surveillance) mozilla.org tile

>>Project Overview:
A new mozilla.org promo tile to support MoFo's campaign to end mass surveillance as part of the Mozilla Advocacy campaign. MoFo will provide copy and assets and will need review. 


>> Creative Help Needed:
Copy:    Yes 
Design:  Yes 
Video:   No 
Other:  review

>>Creative Specs:
mozilla.org tile

>>CTA and Design:
Copy: Help end mass surveillance (per email chain)

>>Expected Launch Date:
2015-04-14

>>Mozilla Goal:
MoFo Advocacy

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail], [e-mail],

Comment 1

[Jennifer Balaco]

Jen + Andrea, 

Do you know which promo tile this would replace? That will determine specs for the design. And to confirm, Jess Klein can provide the design for this with review by Sean and Matej. Thanks!

Comment 2

[Jean Collings]

I believe Jen mentioned where the Advocacy CTA is now, and where Net Neutrality sat before it.

Comment 3

[Jennifer Bertsch [:jbertsch]]

(In reply to Jean Collings from comment #2)
> I believe Jen mentioned where the Advocacy CTA is now, and where Net
> Neutrality sat before it.

Yes ^^

And copy will be:

Help end mass surveillance  

or 

End mass surveillance

Comment 4

[Andrea Wood [:andreawood]]

Do we need to pass the specs for that block over to Jess Klein quickly -- or can she simply recreate it from the existing one on the page? Worried about time... but we have copy settled so that's good. Thanks!

Comment 5

[Andrea Wood [:andreawood]]

Question: I shared the "eyeball" design from Jess with Matej and he liked it, but I want to double check here if it's OK to try it as an alternate design to the megaphone? For reference, here is the mockup of the snippet icon and tile design with the eyeball:

snippet: https://redpen.io/wde713a3bf7d2939f1 

Promoted content tile: https://redpen.io/ob285439f46e2e0f5e 

I totally get that it might be a little 'off' for the homepage, so if it's not a good option then we'll use the megaphone as fall back (NBD).

Comment 6

[Jennifer Bertsch [:jbertsch]]

Hey Creative Team-

What's up with this one?  Can we have any design direction/feedback for tomorrow in order to try to get this live on Wednesday?

Thanks,
Jen

Comment 7

[Matt Thompson (@OpenMatt :OpenMatt)]

* To keep things simple, we're going to stick with the current megaphone.
https://cloud.githubusercontent.com/assets/9830371/7106828/d2ac0510-e103-11e4-8e2c-471e19f2df14.png

* and update the copy to:
"Help end mass surveillance"

@jbertsch: can you make that copy change when ready? 

Andrea will drop the URL into this bug when it's ready.

Comment 8

[Andrea Wood [:andreawood]]

Here's the link:
https://sendto.mozilla.org/page/s/section-215-petition?ref=20150414Advocacy_Surveil&utm_campaign=20150414Advocacy_Surveil&utm_source=mozilla.org&utm_medium=referral&utm_content=Advocacy_tile_small

Comment 9

[Jennifer Bertsch [:jbertsch]]

Thanks, Matt.

I think we can get this live on the 15th.

Craig - I'm going to update the implementation bug to say just move forward with updating this copy for that advocacy tile and the link.

"Help end mass surveillance"

Comment 10

[Jennifer Balaco]

Looks like design has been solved. Let me know if you have any other questions. Thanks!

Comment 11

[[github robot]]

Commits pushed to master at https://github.com/mozilla/bedrock

https://github.com/mozilla/bedrock/commit/c6cdfaf5d917c427b7e42e6bff4f2fcf60bad52e
Fix bug 1152159 - Add Patriot Act Section 215 home promo

https://github.com/mozilla/bedrock/commit/5fe07ba8b85ad41b3f19da22b005a01a56c4b6c3
Merge pull request #2909 from craigcook/bug-1152159-patriot-act-home-promo

Fix bug 1152159 - Add Patriot Act Section 215 home promo