1152529 - WOM Mozorg homepage promo design

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Mike Alexis [:malexis]]

Lizz to provide details.

Go live date June 2

Comment 1

[Jennifer Bertsch [:jbertsch]]

Closing.  No longer needed for June 2.

Comment 2

[Lizz Noonan - she/her (:lizzn)]

Hey there! We're reopening this so we have an evergreen Firefox Friends promo to use on the moz.org homepage when there's an open spot. 

CTA: Join Firefox Friends
Should link to friends.mozilla.org

Design should follow moz.org standards and use the Firefox Friends icon as the image. 

LMK if there's any questions. 

Thanks!
Lizz

Comment 3

[Matej Novak [:matej]]

(In reply to Lizz Noonan (:lizzn) from comment #2)
> Hey there! We're reopening this so we have an evergreen Firefox Friends
> promo to use on the moz.org homepage when there's an open spot. 
> 
> CTA: Join Firefox Friends
> Should link to friends.mozilla.org

I'm guessing this is for a small promo spot?

I only ask because the larger slots of a rollover state as well, which would need additional copy.

Comment 4

[Lizz Noonan - she/her (:lizzn)]

(In reply to Matej Novak [:matej] from comment #3)
> (In reply to Lizz Noonan (:lizzn) from comment #2)
> > Hey there! We're reopening this so we have an evergreen Firefox Friends
> > promo to use on the moz.org homepage when there's an open spot. 
> > 
> > CTA: Join Firefox Friends
> > Should link to friends.mozilla.org
> 
> I'm guessing this is for a small promo spot?
> 
> I only ask because the larger slots of a rollover state as well, which would
> need additional copy.

It's in the "Enable Community" spot and I think that's a large promo.

Comment 5

[Matej Novak [:matej]]

(In reply to Lizz Noonan (:lizzn) from comment #4)
> (In reply to Matej Novak [:matej] from comment #3)
> > (In reply to Lizz Noonan (:lizzn) from comment #2)
> > > Hey there! We're reopening this so we have an evergreen Firefox Friends
> > > promo to use on the moz.org homepage when there's an open spot. 
> > > 
> > > CTA: Join Firefox Friends
> > > Should link to friends.mozilla.org
> > 
> > I'm guessing this is for a small promo spot?
> > 
> > I only ask because the larger slots of a rollover state as well, which would
> > need additional copy.
> 
> It's in the "Enable Community" spot and I think that's a large promo.

Every category has a large and a small promo.

Jen, can you confirm?

Comment 6

[Jennifer Bertsch [:jbertsch]]

(In reply to Matej Novak [:matej] from comment #5)
> (In reply to Lizz Noonan (:lizzn) from comment #4)
> > (In reply to Matej Novak [:matej] from comment #3)
> > > (In reply to Lizz Noonan (:lizzn) from comment #2)
> > > > Hey there! We're reopening this so we have an evergreen Firefox Friends
> > > > promo to use on the moz.org homepage when there's an open spot. 
> > > > 
> > > > CTA: Join Firefox Friends
> > > > Should link to friends.mozilla.org
> > > 
> > > I'm guessing this is for a small promo spot?
> > > 
> > > I only ask because the larger slots of a rollover state as well, which would
> > > need additional copy.
> > 
> > It's in the "Enable Community" spot and I think that's a large promo.
> 
> Every category has a large and a small promo.
> 
> Jen, can you confirm?

Large promo since there's no iOS promo for June 2 and we are removing Hello.

Full line up line 64 here https://docs.google.com/spreadsheets/d/1otFAQnPNyzrinMgo2B0mwVtOKRORjXyYtIwL5Q8tiko/edit#gid=1

Comment 7

[Matej Novak [:matej]]

Thanks. Sounds like we'll need more copy, then.

Troy, could you whip something up for a large promo on mozilla.org?

Comment 8

[Jennifer Balaco]

There is a separate bug for copy (1152530). I added a need info for Troy there yesterday :)

Comment 9

[mternoway]

Attachment: fx-friends_moz-tile_vertical-large.png

Hi all, I've attached a Firefox Friends moz.org tile layout. Displayed is the initial state, similar to others on screen. Once the hover state copy is ready I can mock that up as well.

Thanks,
MT

Comment 10

[Troy Palmer]

Hey Matt

Here's the copy (sorry, thought you were cc'd in the copy bug)

HEADLINE
Introducing Firefox Friends

ROLLOVER COPY
Join. Share. Get rewarded. 
Join Firefox Friends »

Let me know if you have any questions. 
Thanks.

Comment 11

[mternoway]

Attachment: fx-friends_moz-tile_vertical-large.gif

Thanks Troy. 

I've updated the graphic to include both states with Troy's copy. 

MT

Comment 12

[Troy Palmer]

Hey

Just one thing — the headline should be "Introducing" instead of "Join"

Thanks.

(In reply to mternoway from comment #11)
> Created attachment 8610605 [details]
> fx-friends_moz-tile_vertical-large.gif
> 
> Thanks Troy. 
> 
> I've updated the graphic to include both states with Troy's copy. 
> 
> MT

Comment 13

[mternoway]

Attachment: fx-friends_moz-tile_vertical-large.gif

Sorry about that. Updated with the correct copy.

Comment 14

[mternoway]

Attachment: fx-friends_moz-tile_vertical-large.gif

I've had a chat with Matej outside the bug, we feel that this line break up on the hover state works better than the previous.

Comment 15

[Lizz Noonan - she/her (:lizzn)]

Thanks Matt! Good to pass over to web prod?

Comment 16

[Jennifer Bertsch [:jbertsch]]

Hey - this is replacing Dev Browser so need to be horizontal.  Does it still work?

Comment 17

[mternoway]

Here is an example of what they look like horizontal:

https://www.dropbox.com/s/nq3qpgt2zjw8sx0/Screenshot%202015-05-28%2012.58.03.png?dl=0

Comment 18

[Mike Alexis [:malexis]]

Jen, can you approve and then Matt, can you add the promo design to the implementation bug?

We need this ASAP. Craig is going to implement today and then code review tomorrow.

Comment 19

[Jennifer Bertsch [:jbertsch]]

(In reply to Mike Alexis [:malexis] from comment #18)
> Jen, can you approve and then Matt, can you add the promo design to the
> implementation bug?
> 
> We need this ASAP. Craig is going to implement today and then code review
> tomorrow.

Great!  Looks good.  Thanks for the quick switch.

Comment 20

[mternoway]

No problem. Here is a link to the PSD:

https://www.dropbox.com/s/hp6uja7qjfqy5el/fx-friends_moz-tile_horizontal-large.psd?dl=0

MT

Comment 21

[Lizz Noonan - she/her (:lizzn)]

Thanks Matt! Promo is live on moz.org.