1175078 - Firefox OS newsletter (July issue) - Copy and image support

Status: REOPENED

(Marketing :: Design, task)

Description

[Nihan Kamal]

>>Project/Request Title:
Firefox OS newsletter (July issue) - Copy and image support

>>Project Overview:
Develop and launch a Firefox OS newsletter that will be sent on a monthly basis to devices owners and Firefox marketplace users. The goal is to develop a direct channel through which we can communicate with end users, shape their behavior, increase engagement and retention and promote Mozilla and its mission (Please refer to bug 1152978).

The first issue of the newsletter will be launched in July 21, 2015.

>> Creative Help Needed:
Copy:    Yes 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Copy: Editing the content to ensure right tone of voice. 

Image:
a) Icons of Firefox Marketplace apps Tumblr, Adventure Games, Truecaller. 
    Dimensions and format: 64 x 64 pixels, .jpg and .png
b) Supporting image for the news item 'The Fox lands in Africa', which talks about Firefox OS launches in several African countries, with more to come. 

Idea: Maybe we can take an image used in one of the launch PR events or articles, or have a coverage map of Africa? 

    Dimensions and format: 300 (w) x 150 (h) pixels, .jpg and .png

>>CTA and Design:
Link to the copy is: https://docs.google.com/a/mozilla.com/spreadsheets/d/1R8l5Uwth2VvUy8DNdF6pJSRzHo8MED2TZoDcarbPhrM/edit?usp=sharing

>>Expected Launch Date:
2015-07-21

>>Mozilla Goal:
Firefox OS

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail], [e-mail],

Comment 1

[Jessilyn Davis]

Thanks, Nihan! Can you add in the dates that the copy and design are due?

Jenn, like the other email, for the copy piece, Ben, MJ and I will review first, then will let you know when it's ready for Matej.

The design can begin whenever.

Comment 2

[Nihan Kamal]

Hi Jess, thanks for reminding me! As per schedule, we are expecting to see the draft copy and design on June 28, and the final copy and design on June 30.

Comment 3

[Jessilyn Davis]

Thanks Nihan! I just took a look at the calendar and realized that the template is used for a Thursday day send vs. Tuesday (I apologize - this isn't an exact science sometimes. If we want to send on Tuesday, we should update the calendar template to avoid Saturday & Sunday due dates).

I propose launching on Thursday the 23rd for this first newsletter - that will give us time outside of the weekends and Whistler next week:

6/30 - Draft copy & design
7/2 - Final copy & design

Sound good?

Comment 4

[Nihan Kamal]

Sounds good to me. What about the others?

Comment 5

[Jennifer Balaco]

Looks good on our side. Thanks!

Comment 6

[Jessilyn Davis]

Excellent! Thanks MJ!

Niran/Nihan - you okay with the latest edits? Once you approve, it's ready for Matej to review.

Note: this is a bit of a clunky process for this email and the July news - we'll work on streamlining it as we all get comfy with the process.

Comment 7

[Jessilyn Davis]

Oh geez - sorry - wrong bug. This one isn't ready - ignore that piece.

MJ - this is now up for you to look at the week after Whistler.

Thanks!

Comment 8

[Jennifer Balaco]

Checking in on copy here. 

Also, if you want to use a photo from a launch event, would it be possible to share those with Matt? Thanks!

Comment 9

[Nihan Kamal]

Checking to see if copy and images to be used in the newsletter are ready for review and approval. 

Thanks!

Comment 10

[mternoway]

Attachment: FxOS_newsletterTemplate_July_320px.png

Hi all, I want to share what some of the visuals would look like in the FxOS template for July. If everything is good to go, I can save out the individual visuals and post here in the bug. Let me know what you think.

Thanks,
MT

Comment 11

[M.J. Kelly]

Copy looks fine to me.

Comment 12

[Nihan Kamal]

The visuals look fine to me. 

Thanks, 

Nihan

Comment 13

[mternoway]

Attachment: adventure-games_64x64px.png

Thanks, Nihan. Attaching final visuals.

Comment 14

[mternoway]

Attachment: truecaller_64x64px.png

Comment 15

[mternoway]

Attachment: tumblr_64x64px.png

Comment 16

[mternoway]

Attachment: fxos_africa_300x150px.png

Comment 17

[Jessilyn Davis]

Thanks MT! For the "fxos_africa_300x150px.png" - can you send the full-width desktop size? (a la Firefox + You)?  We'll get the code to resize it down to the right mobile view if/when viewed on a mobile device.

Comment 18

[mternoway]

Attachment: fxos_africa_1200x600px.png

Hey Jess, I've attached a full width version for you.

Comment 19

[Nihan Kamal]

Matej, the copy is ready for you to review. 


Thanks, 
Nihan

Comment 20

[Matej Novak [:matej]]

(In reply to Nihan Kamal from comment #19)
> Matej, the copy is ready for you to review. 
> 
> 
> Thanks, 
> Nihan

Thanks. Can you give me editing rights for that doc?

Comment 21

[Nihan Kamal]

Done.

Comment 22

[Matej Novak [:matej]]

(In reply to Nihan Kamal from comment #21)
> Done.

Thanks. My edits are in. Good to go.

Comment 23

[Nihan Kamal]

Thanks Matej! 

Brynne, please let me know if you need any help.

Comment 24

[Nihan Kamal]

Matej, we need a little more help for the following:

1. Subject line text 
2. Pre-header text
3. CTA text for the click through buttons. I've included my suggestions in the doc - please feel free to edit if you think necessary (Brynne, please this check out as well)

Thanks, 

Nihan

Comment 25

[Jennifer Balaco]

Hi Nihan, 

Matej is on PTO this week, so I'm checking in with our other copy writer. I'll let you know as soon as I hear back if he has the bandwidth to take a look Tuesday or Wednesday.

Comment 26

[Jennifer Balaco]

Hi Nihan, 

Troy will take a look and provide some options by end of day tomorrow. 

Troy, adding a need info for you so the bug doesn't get lost. Thanks!

Comment 27

[Nihan Kamal]

Thank you!

Comment 28

[Troy Palmer]

Hi Nihan (and everyone)

Here is a link to my copy options for the Subject, Pre-header and CTAs (I created a separate doc, not wanting to clutter the existing one). Each item has a couple of options — hopefully there's something in there that works.

https://docs.google.com/a/mozilla.com/document/d/15ugu-xs91ZyMiTJJPBkS_YKkCbxVuTZ0xOQ0z__p1lM/edit?usp=sharing

Let me know if there are any questions.

Troy

Comment 29

[Nihan Kamal]

Thanks, Troy. I've highlighted my selections in blue. 

Brynne, if there is no feedback from the others on this by the end of today, please use the selected text. Thanks!

Comment 30

[Nihan Kamal]

Hi Jennifer, 

While coding the newsletter, Brynne ran into a bit of a issue (hopefully can be fixed easily and fast):

1. ES and PT header images are different shades of gray than the EN one
2. FR header image has a white line at the top that needs to be removed (the gray shade for this is fine)

The PSD files are here: http://cl.ly/093I3n0N2c41

Is it possible to get these fixed asap?

Thanks!

Comment 31

[Jennifer Balaco]

Setting a NI for Matt, so that he can help figure out the issue.

Comment 32

[mternoway]

Hi Nihan, not sure sure the source of the issue on this one...looks like all languages are correct within the PSD. I can post new pngs for the required languages though.

Comment 33

[mternoway]

Attachment: FxOS_newsletter_headers_es.png

Comment 34

[mternoway]

Attachment: FxOS_newsletter_headers_pt.png

Comment 35

[mternoway]

Attachment: FxOS_newsletter_headers_fr.png

Comment 36

[Nihan Kamal]

Thanks, Matt! Sorry about the late reply. 

Brynne, hope these are okay. 


Thanks, Nihan

Comment 37

[bhaack]

Hi Matt - Can you remove the dates from the headers? That's hard coded in the HTML. Thanks!

Comment 38

[bhaack]

Hi - Just a quick check in to see if we can get the updated headers without the date? 

Thanks,
Brynne

Comment 39

[mternoway]

Attachment: FxOS_newsletter_header_en.png

Comment 40

[mternoway]

Attachment: FxOS_newsletter_header_es.png

Comment 41

[mternoway]

Attachment: FxOS_newsletter_header_pt.png

Comment 42

[mternoway]

Attachment: FxOS_newsletter_header_fr.png

Comment 43

[Ben Niolet]

Attachment: Screen Shot 2015-08-10 at 2.54.46 PM.png

MT, 

There's a bit of a mismatch I've found in how Photoshop and Dreamweaver handle color. Can you resend the header images for PT, ES and FR with the background color set to #D1D2D3?

When I use the color picker on the header image background in Photoshop it's coming up #dadbdb

Comment 44

[mternoway]

Attachment: FxOS_newsletter_header_en.png

Hey Ben, these should work for you. Let me know otherwise. 

MT

Comment 45

[mternoway]

Attachment: FxOS_newsletter_header_es.png

Comment 46

[mternoway]

Attachment: FxOS_newsletter_header_fr.png

Comment 47

[mternoway]

Attachment: FxOS_newsletter_header_pt.png

Comment 48

[Ben Niolet]

Hrm. That's still showing up light. 

Would you mind sending a PSD version?

Comment 49

[mternoway]

Hmm, that's odd. Could we save as a transparent png to omit the background?

Here is the PSD:
https://www.dropbox.com/s/0d5frxdy896rgup/FxOS_newsletter_headers.psd?dl=0

Comment 50

[Ben Niolet]

Transparencies are a no-no in email since some clients will show them as black boxes. 

I finally got it licked. Something about exporting them from Photoshop was mucking with the color. So I uploaded to Dreamweaver and extracted from there. Problem solved. So very weird.