1186055 - August Social Media Requests 1/4

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[M.J. Kelly]

>>Project/Request Title:
August Social Media Requests 1/4

>>Project Overview:
General social media graphics for Firefox on Facebook and Twitter in June.

    Bug 1 = content for 8/1 - 8/8. All due by 7/29.
    Bug 2 = content for 8/9 - 8/15. All due by 8/5.
    Bug 3 = content for 8/16 - 8/22. All due by 8/12.
    Bug 4 = content for 8/23 - 8/31. All due by 8/19.

We'd like to include the publication date in the file names. Example:

graphic_facebook_2015-08-15
graphic_twitter_2015-08-15

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Facebook (FB) 1200x627 px. Some graphics need to have <20% text to be boosted. 
Twitter (TW) graphics 1760x800 px.

>>CTA and Design:
[1] 8/1/2015 GRAPHIC NEED: Visual to accompany copy: These games have characters so cute, you just want to pinch their little pixelated cheeks:
THINKING: Firefox OS phone with icons of these games on the screen: https://marketplace.firefox.com/feed/collection/cutest-game-characters?src=collection-element

[2] 8/2/2015 GRAPHIC NEED: Visual to accompany copy: Get stylish wallpapers and quality ringtones from ZEDGE on your Firefox OS smart phone
THINKING: Firefox OS phone with the wallpapers screen: https://marketplace.firefox.com/app/zedge/

[3] 8/4/2015 GRAPHIC NEED: Visual to promote Webmaker app for Android.
THINKING: Pick up from the visuals in the Play store: https://play.google.com/store/apps/details?id=org.mozilla.webmaker

[4] 8/5/2015 GRAPHIC NEED: Visual to promote customization of the search bar, accompanying post: ""Make your search bar amazing. Customize it with all kinds of search engines like libraries, newspapers, dictionaries, image collections or any one of the 3,000+ options. ""
THINKING: Graphic focusing on the drop down box emphasizing search engine variety depicting options such as libraries, dictionaries, images, newspapers. OK to be suggestive rather than showing specific brand icons.

[5]	8/6/2015	"GRAPHIC NEED: Quote graphic: “The internet is just a world passing notes around a classroom.” -- Jon Stewart
THINKING: paper airplane like the share button in Firefox, flying around a globe with the Internet web overlaid and the Jon Steward quote. Please make sure it passes the 20% text rule for Facebook, as we'll put money behind it. I'll post localized versions when they are ready.

>>Expected Launch Date:
2015-07-30

>>Mozilla Goal:
All

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail], [e-mail], [e-mail],

Comment 1

[mternoway]

Attachment: firefoxos_cutest-game-characters_august-1-2015_facebook-timeline.png

Comment 2

[mternoway]

Attachment: firefoxos_zedge-wallpapers_august-2-2015_facebook-timeline.png

Comment 3

[mternoway]

Attachment: mozilla-webmaker_android_august-4-2015_facebook-timeline.png

Comment 4

[mternoway]

Attachment: firefox_search-bar_august-5-2015_facebook-timeline.png

Hey MJ, I've used some generic search icons to give the impression of customizable search options. Let me know if this is what you had in mind for this.

Comment 5

[mternoway]

Attachment: firefox_john-stewart-quote_august-6-2015_facebook-timeline.png

Comment 6

[Liz Hull]

(In reply to mternoway from comment #5)
> Created attachment 8640487 [details]
> firefox_john-stewart-quote_august-6-2015_facebook-timeline.png

I LOVE this! What do you guys think about taking the Firefox branding off of it? Even though we created the image, the quote isn't about us and I think would be more shareable without our logo in it (or at least a less prominent logo). 

Otherwise, we just need the quotation marks and attribution to Jon Stewart and we're golden.

Comment 7

[mternoway]

Thanks Liz, good catch on the quotes and attribution. I will post an update. I can also post a version without the logo.

MT

Comment 8

[mternoway]

Attachment: firefox_jon-stewart-quote_august-6-2015_facebook-timeline.png

Comment 9

[mternoway]

Attachment: firefox_jon-stewart-quote_august-6-2015_facebook-timeline_v2.png

Comment 10

[M.J. Kelly]

(In reply to mternoway from comment #1)
> Created attachment 8640483 [details]
> firefoxos_cutest-game-characters_august-1-2015_facebook-timeline.png

All the cute. :) Nice.

Comment 11

[M.J. Kelly]

(In reply to mternoway from comment #2)
> Created attachment 8640484 [details]
> firefoxos_zedge-wallpapers_august-2-2015_facebook-timeline.png

Perfect.

Comment 12

[M.J. Kelly]

(In reply to mternoway from comment #3)
> Created attachment 8640485 [details]
> mozilla-webmaker_android_august-4-2015_facebook-timeline.png

Looks good. We may want this in a few more languages. I'll double-check.

Comment 13

[M.J. Kelly]

(In reply to mternoway from comment #4)
> Created attachment 8640486 [details]
> firefox_search-bar_august-5-2015_facebook-timeline.png
> 
> Hey MJ, I've used some generic search icons to give the impression of
> customizable search options. Let me know if this is what you had in mind for
> this.

I think this works. Let's change the item being searched to "kepler 452b". That's searchable across all the diverse search options we're suggesting and it's not language specific.

Comment 14

[mternoway]

Attachment: firefox_search-bar_august-5-2015_facebook-timeline.png

MJ, I've updated with your search suggestion.

Comment 15

[mternoway]

Attachment: firefox_jon-stewart-quote_august-6-2015_twitter-timeline_v2.png

Comment 16

[mternoway]

Attachment: firefox_jon-stewart-quote_august-6-2015_twitter-timeline.png

Comment 17

[mternoway]

Attachment: firefox_search-bar_august-5-2015_twitter-timeline.png

Comment 18

[mternoway]

Attachment: firefoxos_cutest-game-characters_august-1-2015_twitter-timeline.png

Comment 19

[mternoway]

Attachment: firefoxos_zedge-wallpapers_august-2-2015_twitter-timeline.png

Comment 20

[mternoway]

Attachment: mozilla-webmaker_android_august-4-2015_twitter-timeline.png

Comment 21

[M.J. Kelly]

Here is the Jon Stewart quote in other languages:

ES: "Internet no es más que un mundo enviándose notas durante las clases." -- Jon Stewart
PT: "A internet é apenas o mundo trocando bilhetes na sala de aula." -- Jon Stewart
DE: „Das Internet ist nur eine Welt, die Zettel im Klassenraum weitergibt.“ –Jon Stewart
ID: pending
GR: "Το ίντερνετ είναι απλά ένας κόσμος όπου διακινούνται μηνύματα σαν σε σχολική τάξη." -- Jon Stewart
PL: „Internet to nic więcej, jak tylko klasa, w której świat przekazuje sobie nawzajem liściki.” – Jon Stewart
FR: pending

I'd like to see our logo travel with this quote, but I can see Liz's point about making it less prominent. Is there an graphic treatment we haven't considered?

Comment 22

[mternoway]

Attachment: firefox_jon-stewart-quote_august-6-2015_facebook-timeline.png

Thanks for passing along the translations, MJ. I've updated the quote graphic to include a smaller scale Firefox logo. With its reduced size I think it competes less with the world and quote.

Comment 23

[mternoway]

Attachment: firefox_jon-stewart-quote_august-6-2015_twitter-timeline.png

Comment 24

[mternoway]

Attachment: firefox_jon-stewart-quote_august-6-2015_twitter-timeline_de.png

Comment 25

[mternoway]

Attachment: firefox_jon-stewart-quote_august-6-2015_twitter-timeline_es.png

Comment 26

[mternoway]

Attachment: firefox_jon-stewart-quote_august-6-2015_twitter-timeline_gr.png

Comment 27

[mternoway]

Attachment: firefox_jon-stewart-quote_august-6-2015_twitter-timeline_pl.png

Comment 28

[mternoway]

Attachment: firefox_jon-stewart-quote_august-6-2015_twitter-timeline_pt.png

Comment 29

[mternoway]

Attachment: firefox_john-stewart-quote_august-6-2015_facebook-timeline_de.png

Comment 30

[mternoway]

Attachment: firefox_john-stewart-quote_august-6-2015_facebook-timeline_es.png

Comment 31

[mternoway]

Attachment: firefox_john-stewart-quote_august-6-2015_facebook-timeline_gr.png

Comment 32

[mternoway]

Attachment: firefox_john-stewart-quote_august-6-2015_facebook-timeline_pl.png

Comment 33

[mternoway]

Attachment: firefox_john-stewart-quote_august-6-2015_facebook-timeline_pt.png

Comment 34

[M.J. Kelly]

(In reply to mternoway from comment #22)
> Created attachment 8641091 [details]
> firefox_jon-stewart-quote_august-6-2015_facebook-timeline.png
> 
> Thanks for passing along the translations, MJ. I've updated the quote
> graphic to include a smaller scale Firefox logo. With its reduced size I
> think it competes less with the world and quote.

Here is Indonesian:

"Internet adalah ruang kelas di mana pergunjingan berseliweran ke seluruh dunia." -- Jon Stewart

Comment 35

[mternoway]

Attachment: firefox_john-stewart-quote_august-6-2015_facebook-timeline_id.png

Thanks for passing along, MJ.

Comment 36

[mternoway]

Attachment: firefox_jon-stewart-quote_august-6-2015_twitter-timeline_id.png