1193886 - Please provide email communication support for IdeaTown

Status: RESOLVED FIXED

(Marketing :: Email, task)

Description

[Edwin Wong [:edwong]]

> What is the purpose/goal of the communication?
IdeaTown project wants to inform users that the site has launched with Firefox Experiments and may include future communication of new experiments added

> What top-level Organizational goal does this support?
Grow market share by reaching more people & earning their trust everywhere they need us to be & Develop more long-term relationships with compelling new services that unlock breakthrough user agency potential

> When’s the desired send-date for this communication?
When IdeaTown v1.0 goes live, in 2015Q3/Q4

> Do you have permission to email these folks? How did you get this permission?
Upon sign up with email - users will confirm acceptance of email communication in an immediate challenge email.

>Where/how did you get these email addresses? (Include URL of form where email address was collected.)
Currently the site is not live but it will be hosted at:
https://ideatown.firefox.com

>Where are these email addresses currently stored?
We would like to store them with Exact Target

> What language do these individuals speak? (ie what language was the form where their email was captured? Can you segment individuals by language?)
en-us only

> How long has it been since this person(s) has received an email communication from you/Mozilla? (Never? 1 year? 6mo?)
Never

> What is your proposed plan for ongoing communications (ie Frequency - is this a one-time email send, or is there a plan for multiple follow up emails)?
at least 2 to ~10 emails to be decided

> Is this communication part of an established Mozilla email program?
No

> Do you have a draft of the email you’d like to send? (Include link to drafted content that includes subject line, from name, from email address and email copy.)
We don't have that yet but very similar to the email generated from here:
https://www.mozilla.org/en-US/newsletter/ios/

Comment 1

[Edwin Wong [:edwong]]

:jdavis - please let us know if we can do anything to help clear approvals to start work.

Comment 2

[Jessilyn Davis]

:edwong, thanks for checking in. I've brought up this project to my manager who is escalating it to see if/how we can support this. I'll keep you posted as soon as I hear how we can proceed.

Comment 3

[Mary]

Hi Edwin:  I connected with Eric Pettit.  PMM is working with your team on a phased go-to-market plan and timeline, that includes target audiences, objectives, etc.  Once that is done and shared we can discuss email support.  We're going to hold for now. Please talk to him if you have any questions!  I've tried to add him to this bug but bugzilla isn't recognizing his name :(

Comment 4

[Jared Hirsch [:jhirsch] (he/him) (Needinfo please)]

Hi Mary - I realize that marketing will manage the release timeline, but we can't even start testing the landing page until we've got email access.

It would be awesome to parallelize building and testing the landing page, and marketing working on a go-to-market plan--does that seem reasonable?

Thanks!

Comment 5

[Mary]

Hey guys:  I think it would be easier to chat live.  Will check your calendars - would like to help you get what you need to prove this out and understanding what we're designing for, etc.

Invite coming at ya.  Thanks!