1195194 - September Social Media Requests 2/3

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[M.J. Kelly]

>>Project/Request Title:
September Social Media Requests 2/3

>>Project Overview:
General social media graphics for Firefox on Facebook and Twitter in September.

    Bug 1 = content for 9/1 - 9/6. All due by 8/27.
    Bug X = content for 9/7 - 9/12. No requests, M.J. on PTO this week.
    Bug 2 = content for 9/13 - 9/19. All due by 9/10.
    Bug 3 = content for 9/20 - 9/30. All due by 9/17.

We'd like to include the publication date in the file names. Example:

graphic_facebook_2015-08-15
graphic_twitter_2015-08-15

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Facebook (FB) 1200x627 px. Some graphics need to have <20% text to be boosted. 
Twitter (TW) graphics 1760x800 px.

>>CTA and Design:
[6] 9/16/2015 GRAPHIC NEED: Visual to promote bookmark sorting to accompany copy: Secrets tip of the always organized: Sort your bookmarks with tags to find them in a flash. Here's how:. We'll be linking to this SUMO page: http://mzl.la/1BAQyED
THINKING: Quote graphic: ""Organized people are just too lazy to look for things."" Use the bookmark star."

[7] 9/14/2015 GRAPHIC NEED: Visual to promote this add-on collection: https://addons.mozilla.org/firefox/collections/mozmj/design-addons/
THINKING: Artist's toolkit? We'll also want to promote this in the September Firefox + You and on snippet, so let's keep an eye on integrating visuals."

[8] 9/21/2015 GRAPHIC NEED: Visual to promote this home page hijacking tip: http://mzl.la/1xKt2ap
THINKING: Would love your ideas here.  :-) Pulling this one back from Bug 3 to balance the requests.

>>Expected Launch Date:
2015-09-10

>>Mozilla Goal:
All

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail], [e-mail], [e-mail], [e-mail],

Comment 1

[mternoway]

Hey MJ, number 8 looks like a tricky one. I am thinking that the Firefox tips style posts we have done in the past could work for this. The one issue would be the length of tip detail needed to completely get the point across though. Could we do something with the SUMO superfox - this looks like a job for SUMO ? with a link to SUMO, or does this seem like too many steps?

Comment 2

[M.J. Kelly]

Hey MT, I don't think it needs to be tricky. Just a quote graphic with the quote, "Organized people are just too lazy to look for things." I suggest using the bookmark star as the visual motif to tie-in to the tip. The social post will carry the instructional weight, and the visual will carry the share-worthy weight. 

Let me know if this is still unclear.

Comment 3

[mternoway]

MJ I was referring to this one: 

[8] 9/21/2015 GRAPHIC NEED: Visual to promote this home page hijacking tip: http://mzl.la/1xKt2ap
THINKING: Would love your ideas here.  :-) Pulling this one back from Bug 3 to balance the requests.

Comment 4

[M.J. Kelly]

Oh, woops! You said #8 not #6. :-)

Comment 5

[M.J. Kelly]

Here's the full post: If your home page was hijacked or automatically changed, it's probably a third party toolbar at work. Here's how to remove it: https://support.mozilla.org/kb/remove-toolbar-has-taken-over-your-firefox-search 

What Superfox images do we have?

Comment 6

[mternoway]

I'm thinking these ones:

https://www.dropbox.com/s/6pylclk23bvmqlp/Screenshot%202015-09-09%2020.47.14.png?dl=0

I have a few others as well.

Comment 7

[mternoway]

Attachment: firefox_bookmark-quote_september-16-2015_facebook-timeline.png

Thinking this could work for #6

Comment 8

[mternoway]

Attachment: firefox_design-addons_september-14-2015_facebook-timeline.png

This one is a take off of the snippet I did for this same topic.

Comment 9

[M.J. Kelly]

(In reply to mternoway from comment #7)
> Created attachment 8658988 [details]
> firefox_bookmark-quote_september-16-2015_facebook-timeline.png
> 
> Thinking this could work for #6

This works, but let's drop "Use the bookmark star". I'd recommend not doing all-caps for the localized versions.

ES = La gente organizada es demasiado perezosa como para buscar las cosas.
PT = Pessoas organizadas são apenas preguiçosas para procurar coisas
DE = Wer Ordnung hält, ist nur zu faul zum Suchen.
ID = Orang yang rapi terlalu malas untuk mencari-cari barang.
GR = Οι λάτρεις της οργάνωσης μισούν να ψάχνουν.
FR = « Les personnes organisées sont juste trop fainéantes pour passer du temps à chercher. »

PL = „Ludzie zorganizowani są zbyt leniwi, aby tracić czas na szukanie swoich rzeczy.”

Comment 10

[M.J. Kelly]

(In reply to mternoway from comment #8)
> Created attachment 8658989 [details]
> firefox_design-addons_september-14-2015_facebook-timeline.png
> 
> This one is a take off of the snippet I did for this same topic.

Nice. Could you point me to the snippet icon? I'd love to add it as the collection's icon to have a nice visual experience throughout.

Comment 11

[M.J. Kelly]

(In reply to mternoway from comment #6)
> I'm thinking these ones:
> 
> https://www.dropbox.com/s/6pylclk23bvmqlp/Screenshot%202015-09-09%2020.47.14.
> png?dl=0
> 
> I have a few others as well.

I think we've used both of these recently. Maybe something showing fixing / wrenches / alert symbols?

Comment 12

[mternoway]

Attachment: firefox_hijacking-removal-tip_september-21-2015_facebook-timeline.png

Hey MJ, how about an alert symbol sticker looking like its being removed?

Comment 13

[mternoway]

Attachment: firefox_bookmark-quote_september-16-2015_facebook-timeline_de.png

Comment 14

[mternoway]

Attachment: firefox_bookmark-quote_september-16-2015_facebook-timeline_es.png

Comment 15

[mternoway]

Attachment: firefox_bookmark-quote_september-16-2015_facebook-timeline_fr.png

Comment 16

[mternoway]

Attachment: firefox_bookmark-quote_september-16-2015_facebook-timeline_gr.png

Comment 17

[mternoway]

Attachment: firefox_bookmark-quote_september-16-2015_facebook-timeline_id.png

Comment 18

[mternoway]

Attachment: firefox_bookmark-quote_september-16-2015_facebook-timeline_pl.png

Comment 19

[mternoway]

Attachment: firefox_bookmark-quote_september-16-2015_facebook-timeline_pt.png

Comment 20

[mternoway]

(In reply to M.J. Kelly from comment #10)
> (In reply to mternoway from comment #8)
> > Created attachment 8658989 [details]
> > firefox_design-addons_september-14-2015_facebook-timeline.png
> > 
> > This one is a take off of the snippet I did for this same topic.
> 
> Nice. Could you point me to the snippet icon? I'd love to add it as the
> collection's icon to have a nice visual experience throughout.

I haven't actually posted this icon yet, so technically hasn't been approved. I am hoping to post them tomorrow.  What would the collection's icon dimensions be?

Comment 21

[mternoway]

Attachment: firefox_bookmark-quote_september-16-2015_twitter-timeline_de.png

Comment 22

[mternoway]

Attachment: firefox_bookmark-quote_september-16-2015_twitter-timeline_es.png

Comment 23

[mternoway]

Attachment: firefox_bookmark-quote_september-16-2015_twitter-timeline_fr.png

Comment 24

[mternoway]

Attachment: firefox_bookmark-quote_september-16-2015_twitter-timeline_gr.png

Comment 25

[mternoway]

Attachment: firefox_bookmark-quote_september-16-2015_twitter-timeline_id.png

Comment 26

[mternoway]

Attachment: firefox_bookmark-quote_september-16-2015_twitter-timeline_pl.png

Comment 27

[mternoway]

Attachment: firefox_bookmark-quote_september-16-2015_twitter-timeline_pt.png

Comment 28

[mternoway]

Attachment: firefox_bookmark-quote_september-16-2015_twitter-timeline.png

Comment 29

[mternoway]

Attachment: firefox_design-addons_september-14-2015_twitter-timeline.png

Comment 30

[M.J. Kelly]

(In reply to mternoway from comment #12)
> Created attachment 8659435 [details]
> firefox_hijacking-removal-tip_september-21-2015_facebook-timeline.png
> 
> Hey MJ, how about an alert symbol sticker looking like its being removed?

I like it!

Comment 31

[M.J. Kelly]

(In reply to mternoway from comment #20)
> (In reply to M.J. Kelly from comment #10)
> > (In reply to mternoway from comment #8)
> > > Created attachment 8658989 [details]
> > > firefox_design-addons_september-14-2015_facebook-timeline.png
> > > 
> > > This one is a take off of the snippet I did for this same topic.
> > 
> > Nice. Could you point me to the snippet icon? I'd love to add it as the
> > collection's icon to have a nice visual experience throughout.
> 
> I haven't actually posted this icon yet, so technically hasn't been
> approved. I am hoping to post them tomorrow.  What would the collection's
> icon dimensions be?

Anything square or close. It gets resized to 32x32.

Comment 32

[mternoway]

Attachment: design-addons_icon.png

Hi MJ, this is the design add-ons icon sized at 64x64px

Comment 33

[mternoway]

Attachment: firefox_hijacking-removal-tip_september-21-2015_twitter-timeline.png