1204653 - [Firefox + You] October Newsletter

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Ben Niolet]

>>Project/Request Title:
[Firefox + You] October Newsletter

>>Project Overview:
This is the tracking bug to handle the creative needs for the October edition of Firefox + You. 



>> Creative Help Needed:
Copy:    Yes 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
MJ will provide outline for review, then copy for review. We'll need design work after that. 

Proposed schedule: 

Sept. 14: Outline provided for review
Sept. 17: Copy Draft Due
Sept. 21: Final Copy Due
Sept. 25: Design Draft Due (I know you guys may be backlogged. Open to working with you on this date)
Oct. 2: Design Due (see above)
Oct. 13: Newsletter Sent

>>CTA and Design:
Review + PSD. 

>>Expected Launch Date:
2015-10-13

>>Mozilla Goal:
Firefox Browser

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail], [e-mail],

Comment 1

[M.J. Kelly]

Outline is inL https://docs.google.com/document/d/1CgMfCKTisJH5fuXY8l3qg9SLcK5oNgYEweE1-kjSfTw/edit

Comment 2

[Jennifer Balaco]

Thanks, Ben. I will let you know on the timing for design in the next few days.

Comment 3

[M.J. Kelly]

Copy is ready for a review from Ben, Jess and Michaela. 

https://docs.google.com/document/d/1F94LnX3eCM4Se5lsXAYweEY8_1j_-QSHeLgNQ-GNLVo/edit

Comment 4

[M.J. Kelly]

See above comment, please.

Comment 5

[[e-mail]]

Ah, such great copy! My very minor comments are in. Nice work!

Comment 6

[Jennifer Balaco]

Ben, 

How much wiggle room do we have with design due date? Would it be possible to push it to October 7 or is that cutting it too close to the mail date?

Comment 7

[Ben Niolet]

Jen,

We can make that date work.

Comment 8

[M.J. Kelly]

Tagging Fabio for a final PMM team review. 

https://docs.google.com/document/d/1F94LnX3eCM4Se5lsXAYweEY8_1j_-QSHeLgNQ-GNLVo/edit

Comment 9

[M.J. Kelly]

Fabio and Jess have given thumbs up. Jen, who from the brand team can give this a read-through since Matej is on PTO?

Comment 10

[Jennifer Balaco]

Do you have timing on when you need it reviewed by? If it can wait until next Wednesday, I think Matej should be able to review when he gets back. If you need it Monday or Tuesday, let me check with Troy.

Comment 11

[M.J. Kelly]

The sonner the better since L10N is the next phase for the copy.

Comment 12

[Ben Niolet]

Chiming in here: Our schedule has us sending this off to L10n on Monday. 

Would love to try to stick as close as possible to that schedule so our teams have time to work on the copy.

Comment 13

[Jennifer Balaco]

Adding Troy here to review. Please note that he may need until Tuesday to get this finished.

Comment 14

[Ben Niolet]

Updated schedule that reflects our status. Let me know if the timing presents issues. 

Sept. 14: Outline provided for review
Sept. 17: Copy Draft Due
Sept. 29: Copy Review Due
Oct. 2: Design Draft Due 
Oct. 6: Final Design Due 
Oct. 20: Newsletter Sent

Comment 15

[Troy Palmer]

Hey folks

I've added my comments to the copy. Just a few little things, and a couple of questions around the Pocket stuff.

Let me know if there are any questions.

Thanks,
Troy

Comment 16

[M.J. Kelly]

Thanks Troy! Comments and edits are resolved. Ready for L10N, Ben.

Comment 17

[Ben Niolet]

\0/

Thanks, all!!!

Comment 18

[mternoway]

Attachment: Fx&You_newsletterTemplate_october_600px.png

Hi all, please see attached layout and graphics for this months newsletter.

Thanks,
Matt

Comment 19

[Jennifer Balaco]

Ben, 

Do you have everything you need for the newsletter? If so, let's call this one resolved. Thanks!

Comment 20

[Ben Niolet]

Sorry. Somehow missed this in my inbox. This looks great. Ready for the PSD and to then close this out. 

Thanks!!!

Comment 21

[mternoway]

Thanks Ben, here is a link containing the necessary assets:

https://www.dropbox.com/s/3fdyowvczsohxkn/Fx%26You_newsletterTemplate_october_600px.zip?dl=0

MT

Comment 22

[Ben Niolet]

Spoke too soon. 

MT, the themes icon is falling a bit flat. This is a visual that we can carry across channels. Can you make it pop a bit more?

Comment 23

[mternoway]

Hey Ben, by themes I'm assuming you mean the 'eye' icon? This one I pulled directly from the themes page. These ones always seem to be hit and miss with the level of quality - are we able to request a higher res version of this icon? Otherwise I can recreate it closely, but will take more time. 

MT

Comment 24

[mternoway]

Ben, what do you think about using a tiger-eye for the icon? 

example:
https://www.dropbox.com/s/x93ppo3nt5375vm/Screenshot%202015-10-07%2013.00.30.png?dl=0

Comment 25

[M.J. Kelly]

Hey MT,

I do like the tiger eye. 

I thought I'd also offer some context about the theme collections. I am the person who curates them each month. Sometimes I've included an icon if I have a bit of extra time, but they are never terrible good. It has simply been n exercise to replace the default icon.

Since we are regularly promoting the theme collections across multiple channels, I would be more than happy to have creative develop stronger monthly visuals that could work across all channels, including as icons. 

Next month, for example, we'll be promoting the Bold Themes Collection across snippet, social and email: https://addons.mozilla.org/en-US/firefox/collections/mozmj/

M.J.

Comment 26

[mternoway]

Attachment: tiger-eye_icon.png

Thanks for the insight, MJ. I like the icons you have, its more of an issue of providing them at a higher resolution...at least twice as large as they currently are in most situations. I've had to increase the size to fill the template frames and that causes them to become pixelated. 

I've attached a tiger eye icon to replace the current eye icon.

Comment 27

[Ben Niolet]

Thanks, MT!

Comment 28

[M.J. Kelly]

Thanks MT! I've updated the icon on the collection.