1205430 - Provide copy guidance for Windows 10 Welcome page testing

Status: ASSIGNED

(Marketing :: Copy, task)

Description

[Holly Habstritt Gaal [:Habber]]

We would like to test alternate variations of the Windows 10 welcome page. 

Found here https://www.mozilla.org/en-US/firefox/windows-10/welcome/

We have created 5 variations and would love to get feedback on the draft copy. We kept some of the copy found in the original version, but would also like to try new options in the headline, cta, and instructions to accompany the new layouts. 

Matej, do you or somebody else have a chance to take a quick look at the copy in the google doc below? I can also meet with somebody over vidyo to run through this.

https://docs.google.com/document/d/1OdkIRzUDF4taGlX1UQMCoysyv0OBJr6JAdvGiOemB8U/edit# 

Examples of where we could use some help - We went back and forth on using "My" vs "Your" in the CTA. "Set Firefox as my default browser". We could also use help w/ the instructional copy that points out what to do once you've clicked the CTA. It's a bit long/complicated.

Comment 1

[Matej Novak [:matej]]

Can I get comment permission on the doc? Thanks.

Comment 2

[Holly Habstritt Gaal [:Habber]]

(In reply to Matej Novak [:matej] from comment #1)
> Can I get comment permission on the doc? Thanks.

Done! I gave you editing permission, so feel free to put new copy directly in the doc.

Comment 3

[Matej Novak [:matej]]

(In reply to Holly Habstritt Gaal [:Habber] from comment #2)
> (In reply to Matej Novak [:matej] from comment #1)
> > Can I get comment permission on the doc? Thanks.
> 
> Done! I gave you editing permission, so feel free to put new copy directly
> in the doc.

Thanks, Holly. I left some comments and made some edits (and indicated what I changed). Let me know if you have questions or need anything else.

Comment 4

[Holly Habstritt Gaal [:Habber]]

(In reply to Matej Novak [:matej] from comment #3)
> (In reply to Holly Habstritt Gaal [:Habber] from comment #2)
> > (In reply to Matej Novak [:matej] from comment #1)
> > > Can I get comment permission on the doc? Thanks.
> > 
> > Done! I gave you editing permission, so feel free to put new copy directly
> > in the doc.
> 
> Thanks, Holly. I left some comments and made some edits (and indicated what
> I changed). Let me know if you have questions or need anything else.

Thanks, Matej. I'll take a look and comment in the doc if I have any questions.

Comment 5

[Jennifer Balaco]

Is testing for this copy done? If so, I'd like to close the bug. Thanks!