Status

RESOLVED FIXED
3 years ago
3 years ago

People

(Reporter: bniolet, Assigned: tflanagan)

Tracking

(Blocks: 1 bug)

Details

Attachments

(8 attachments)

(Reporter)

Description

3 years ago
>>Project/Request Title:
iOS one-off email(s)

>>Project Overview:
This bug will track the creative needs for two one-off emails we're sending to announce Firefox for iOS. 

The first version of the email will go to users who have opted in to be updated when iOS launches. It should promote iOS only. 

The second version will go to the rest of our opted-in subscriber database and will promote Firefox for Android and for iOS. 

>> Creative Help Needed:
Copy:    Yes 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Version 1 email announces Firefox for iOS to subscribers who have previously signed up to be notified when the app launches. These are very motivated users who like have already said they are interested in the app (by signing up for this email). The bulk of our sales job is over here and we should focus on driving them to the app store. 

Version 2 email will go to the rest of our opted-in subscribers. This email will be announcing Firefox for iOS but should also include a link to the Android app. The idea here is that with Firefox for iOS, we now offer more ways to take Firefox with you. 


>>CTA and Design:
We already have a pretty fantastic looking iOS download email. I suggest we use this as the starting point, if not the end point for Version 1. 

https://www.emailonacid.com/app/acidtest/display/summary/vLL7Ujaqu7wQita3DZV5QWfXbdqAKiJ7GcFyDHtmdFm3b/shared

We previously had a dual CTA version created and that seems like a good starting point as well for Version 2. 

https://bug1146908.bmoattachments.org/attachment.cgi?id=8586372

That image is in this bug: https://bugzilla.mozilla.org/show_bug.cgi?id=1146908

>>Expected Launch Date:
2015-11-12

>>Mozilla Goal:
Firefox Browser

>>Mozilla Creative Collective:
No

>>Points of Contact:
mthayer@mozilla.com, jdavis@mozilla.com, bhaack@mozilla.com, bniolet@mozilla.com,

Updated

3 years ago
Assignee: jbalaco → tflanagan
Status: NEW → ASSIGNED
Due Date: 2015-10-30
Blocks: 1209199
(Reporter)

Comment 1

3 years ago
Adding to this a little bit: 

For version 2 that has CTAs for both iOS and Android, we'll need a version that can be used with a send-to-device widget. 

The only difference will be the text should be shorter and more to the point since someone has already been sold on getting Firefox on their Mobile device (they would have submitted their email to get download links on the send-to-device widget). Text can be as short as "here it is" or something like that, as in this version: 

https://www.emailonacid.com/app/acidtest/display/summary/W1syIiQiYBE3QVmq1ZGF51oCqu7dWZMjvJDHuU3mPlJao/shared

Comment 2

3 years ago
Copy for both versions has been through PMM and legal reviews. Good to go!

https://docs.google.com/document/d/1fAHrzm2LWSLTQyoCR7idpHRBBgdYPtM41ps3ucP2b6U/edit
(Assignee)

Comment 3

3 years ago
(In reply to Ben Niolet from comment #1)
> Adding to this a little bit: 
> 
> For version 2 that has CTAs for both iOS and Android, we'll need a version
> that can be used with a send-to-device widget. 

Ben, are you wanting to include the Send-to-device form in the email, or are you wanting to link to their respective product pages that would trigger or show the Send-to-device form? 

Also, how would this work for a mobile user who only needs to go from the email to their respective platform-specific app stores?

Updated

3 years ago
Flags: needinfo?(bniolet)
(Reporter)

Comment 4

3 years ago
Wow. That WAS a confusing comment by me. So sorry folks. 

So there will be a send-to-device widget that lives on Snippet and perhaps a product page. Users who are on the Snippet or page, presumably on their desktop PC will be able to send themselves an SMS or email with links to the App / Play store. 

There will be a version of this email / on-page widget combo that is just focused on iOS. We will also have one that includes links for both Android and iOS. 

We already have the email in place and localized for iOS only. We need the text for the one with both apps on it.

So unlike an email blast to our subscriber base that requires a little text to set up and announce that the app is available, the Send-to-device email is going to someone who filled out a form on the Snippet. 

So rather than have text that says, Firefox on mobile is great blah blah, text can be as simple as "Here it is."

But in the case of this email with two devices, we just need some "Here it is," type text that works for a dual-CTA email. Does this make sense?
Flags: needinfo?(bniolet)
(Reporter)

Comment 5

3 years ago
Checking in on this. Do you guys need anything from me? In particular, I'm looking for a PSD of the dual CTA version (the one with both Android and iOS images / buttons). Need to go ahead and get that sliced, coded up and ready to rock.

Updated

3 years ago
Flags: needinfo?(tflanagan)
(Assignee)

Comment 6

3 years ago
I have this project set as a deadline for Oct 30. I can possibly have it readied tomorrow if its needed sooner though.
Flags: needinfo?(tflanagan)
(Reporter)

Comment 7

3 years ago
I think we can live with that. Just wanted to check in. The app isn't launching until the second week of Nov. I think this was on my mind because like three different people asked me about it this week. Carry on, all.
(Assignee)

Comment 8

3 years ago
Created attachment 8681512 [details]
firefox-ios_release-email_November2015_600px.png

Ben,

Here is the updated layout for V1. I have also updated the iPhone + Browser screenshot to match the current iOS build.
(Assignee)

Comment 9

3 years ago
Created attachment 8681514 [details]
firefox-ios-android_release-email_November2015_600px.png

V2 - Also update both devices with latest screenshots.

The PSDs can be grabbed here:

https://www.dropbox.com/sh/isap2crh5mrzdtv/AADFNfpLyMV_4vUV2Abb7Eoja?dl=0

Comment 10

3 years ago
Hello folks, 

I have a question. I have seen, we mostly use the foxy graphics to represent Firefox OS, we haven't used it to represent Firefox for Desktop or Android. But here we are using. Is this a thing that we need to look again?

Comment 11

3 years ago
I know it's late in the game, but I had the same question/reaction as Jafar. If just looking at the email headline and graphic only (not the text), I think that *Firefox OS* is now available worldwide - not Firefox for Android and iOS.
You're right that the unleashed fox is mostly used for FxOS, but I think this is an acceptable use. As you can see on the Firefox Family page, for example, we've used versions of this fox beyond FxOS: https://www.mozilla.org/firefox/products/

Comment 13

3 years ago
Hey team,

I had this feedback from legal in a NMIT content doc: 

>>>
It's OK to show a photo of an iPhone, but probably not to have the Firefox fox wrapped around it as that could indicate an association between the companies that doesn't exist.
>>

Apologies for not passing that along earlier.

Comment 14

3 years ago
Team Email just met to talk about this. We have a couple of suggestion.

1: We love the tile mock-up in this screen shot. It would be our top choice. See the lower left corner: https://drive.google.com/open?id=0B0ynEphbdKOhX2V3RllQQjZNSURKMWtYMFNGaDVCa3VCNktR

2. Barring #1, we like the tile that was developed in this bug: https://bugzilla.mozilla.org/show_bug.cgi?id=1212677

Specifically, this image: https://bug1212677.bmoattachments.org/attachment.cgi?id=8681545&t=fGNrNt1EakuCzRQJdQuMC4

This could work as a hero image, and we would hard-code the copy for each language. 

What do you think?

Comment 15

3 years ago
Thanks MJ! To add a little more context/color to MJ's comment: Team Email met and reviewed the design, and while the email technically works, it's not the sexiest email we've ever launched, and this is for one of the biggest product announcements we've had in almost 2 years.

The request is to take a look at some of our most recent one-off emails (that have the hero image across the top a la: https://bug1165014.bmoattachments.org/attachment.cgi?id=8610167&t=1I8BnvJZJ2G1xgHYmpOZKC ), along with some of the assets that have been created for this campaign in other channels (either to reuse or inspire), and spruce this email up a bit.

Let us know if you have questions and thank you for help.

Updated

3 years ago
Flags: needinfo?(tflanagan)

Comment 16

3 years ago
Hi team -- Mike Han just pushed up the ideal launch date to November 11. The sooner the design can be ready, the better! (So that we can code it into the email and send out tests!)
(Reporter)

Comment 17

3 years ago
Hello, friends. Happy Monday!

Just a friendly ping: This email needs to be ready to rock Thursday morning, and I'd love to start coding asap. Any way we can get a design today?
(Assignee)

Comment 18

3 years ago
Created attachment 8685271 [details]
firefox-ios_release-email_November2015_600px_rev-1.png

Created a few options based on the layout Jess provided.

iOS only - option 1
Flags: needinfo?(tflanagan)
(Assignee)

Comment 19

3 years ago
Created attachment 8685272 [details]
firefox-ios_release-email_November2015_600px_rev-2.png

iOS only - option 2
(Assignee)

Comment 20

3 years ago
Created attachment 8685273 [details]
firefox-ios_release-email_November2015_600px_rev-3.png

iOS only - option 3
(Assignee)

Comment 21

3 years ago
Created attachment 8685274 [details]
firefox-ios-android_release-email_November2015_600px_rev-1.png

iOS & Android - option 1
(Assignee)

Comment 22

3 years ago
Created attachment 8685275 [details]
firefox-ios-android_release-email_November2015_600px_rev-2.png

iOS & Android - option 2

Comment 23

3 years ago
Oooo la la, Ty! These are super sexy! Thank you!

Ben, MJ and I will sync and will let you know which ones we pick. Then we'll just need the PSD and off we go! :D
(Reporter)

Comment 24

3 years ago
We have synced: 

Let's go with these: 

https://bug1209721.bmoattachments.org/attachment.cgi?id=8685273

and 

https://bug1209721.bmoattachments.org/attachment.cgi?id=8685274

A PSD of the hero images is all we need. Thanks!
Flags: needinfo?(tflanagan)
(Assignee)

Comment 25

3 years ago
Created attachment 8685599 [details]
firefox-ios_release-email_November2015_600px-HeroImages.psd.zip

PSD!
Flags: needinfo?(tflanagan)
(Reporter)

Updated

3 years ago
Status: ASSIGNED → RESOLVED
Last Resolved: 3 years ago
Resolution: --- → FIXED
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