1209737 - [Firefox + You] December Newsletter

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Ben Niolet]

>>Project/Request Title:
[Firefox + You] December Newsletter

>>Project Overview:
This bug will coordinate the creative needs for the December Firefox + You newsletter. 

Note that we are intending to send the newsletter very early in the month to get ahead of the holiday season email deluge / Thanksgiving holiday / Mozlando / EOY fundraising activities. Our target send date is Dec. 3

Proposed schedule: 

October 27: outline draft due
October 29: outline final
Nov. 2: Copy draft due
Nov. 4 copy final
Nov. 5: Design draft due
Nov. 9: Design final due
Dec. 3: Newsletter send

>> Creative Help Needed:
Copy:    Yes 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
MJ will link to copy and docs here. 

>>CTA and Design:
Usual PSD of images and copy review. 

>>Expected Launch Date:
2015-12-03

>>Mozilla Goal:
Firefox Browser

>>Mozilla Creative Collective:
No

>>Points of Contact:
mthayer@moz

Comment 1

[M.J. Kelly]

Here is the outline for the December Firefox + You newsletter. 

Michaela, Jess, Ben: I would appreciate comments well before 10/29 please. Trying to get a jump on it.

Comment 2

[[e-mail]]

(In reply to M.J. Kelly from comment #1)
> Here is the outline for the December Firefox + You newsletter. 
> 
> Michaela, Jess, Ben: I would appreciate comments well before 10/29 please.
> Trying to get a jump on it.

Hi M.J. -- could you paste the link to the outline?

Comment 3

[M.J. Kelly]

Indeed: https://docs.google.com/a/mozilla.com/document/d/1BwuxdXFyYZDgM4UVEROY5vao9IFJT3yY42Ixyb22_Tc/edit?usp=sharing

Comment 4

[[e-mail]]

Comments in! :)

Comment 5

[M.J. Kelly]

December copy is ready for Ben, Jess and Michaela.

https://docs.google.com/document/d/1U3deZcmirdrNHsiAxENvDkW-eph01jxRUZpYJLi9OK0/edit

Comment 6

[[e-mail]]

My comments are in!

Comment 7

[M.J. Kelly]

Copy ready for Matej's review: https://docs.google.com/document/d/1U3deZcmirdrNHsiAxENvDkW-eph01jxRUZpYJLi9OK0/edit

We should be set to start design as well.

Comment 8

[Jennifer Balaco]

Ben, 

We may need to negotiate that design due date. There are a couple of big projects Matt is working on right now. Sorry I am just catching that now. I'll have an update on Monday.

Comment 9

[Matej Novak [:matej]]

Looks good. Made a few edits and added a couple of comments.

Comment 10

[Ben Niolet]

Copy good to go and on it's way to L10n.

Comment 11

[Jennifer Balaco]

Design update - Matt will have something early next week, most likely by Tuesday.

Comment 12

[mternoway]

Attachment: Fx&You_newsletterTemplate_december_600px.png

Hi all, I've attached the latest layout for Fx+You. 

One concern is the use of the longer CTA 'Get the Web's cutest mascot' - I think works well for English, but once localized could cause a two line CTA. We can consider using that CTA line as a headline and use a shorter CTA in its place. 

Let me know what you think. 

MT

Comment 13

[M.J. Kelly]

I see what you're saying there, MT. It's already out to L10N. What do you think of removing the outline around the text?

Comment 14

[Ben Niolet]

I say leave the outline. A 2-line CTA isn't ideal, but the little Firefox is sooooo cute, I think we can get away with it. 

Jess and Ben have sync'd up and we're ready for the psd. Great work, MT!

Comment 15

[Ben Niolet]

^making sure you saw this.

Comment 16

[mternoway]

Thanks all, here is a link to the PSDs

Template:
https://www.dropbox.com/s/w4zlwq81eo8nxsq/Fx%26You_newsletterTemplate_December_600px.psd?dl=0

Hero Images:
https://www.dropbox.com/s/ahsf4z2a5dpedld/Fx%26You_newsletter_images_december_600x300.psd?dl=0

MT

Comment 17

[Ben Niolet]

Hrm. I'm getting an error message when I try to open these files. Am I doing it wrong?

Comment 18

[Ben Niolet]

Nevermind. User error.