1211625 - Update Copy in IE/Edge Campaigns for Phase 2

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

>>Project/Request Title:
Update Copy in IE/Edge Campaigns for Phase 2 (same design)

>>Project Overview:
FROM FABIO:

We are requesting updated designs for our IE/Edge campaign which consist of multiple banner ad sizes.

We've seen that the performance related message is more effective in generating downloads and we'd like to focus our efforts with more targeted messaging.

Targeted messaging: in a download survey new users consistently listed specific issues with their existing browser. We'd like to use these in our advertising message (See below). These still fit the existing theme "maybe it's your browser", but happy to get your guidance on whether a new design is needed.

Common User identified pains with non-Firefox browsers:
Freezing
Crashing
Can't access specific sites
Can't play games bc compatibility/plugins missing
Can't play videos
Doesn't support Java

>> Creative Help Needed:
Copy:    Yes 
Design:  No 
Video:   No 
Other:  No

>>Creative Specs:
Updated JPGS using same Phase 1 designs with new copy.

>>CTA and Design:
Designs (these will be updated with new performance messaging)

https://drive.google.com/drive/folders/0B5T1SCKaYZL8fjlLaXJmcS01TVlhb1hEVmM4TjdLVW1BRWxDWlZJbTd6SFA5ZVRncTVrQjQ

>>Expected Launch Date:
2015-10-19

>>Mozilla Goal:
Org Support

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail], wbowden@mozilla, [e-mail],

Comment 1

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Attachment: IE/Edge Campaign - Phase 1 (GDrive Link)

Comment 2

[tmurray]

Hi Cory, 

I've asked Matej and Ty to step in here in place of Lee Tom and Troy Palmer, who have other priorities this week. Would you please add Ty to the bug and remove Lee. 

Also, there is design work required for this extension (new iconography to go with new headlines). Would you please update that? 

Thanks, 
Tim

Comment 3

[Fabio Rios [:frios]]

here are the ad sizes needed. Note if this helps get them done faster, the initial set is most important to get going first.

Most important:
300x250
728x90
800x400
320x480
160x600
800x600
300x600

Secondary:
Yahoo Login - 1440x1024
Yahoo Homepage - 640x100, 1456x180
Gemini - 1200x627, 627x627

Comment 4

[Fabio Rios [:frios]]

(In reply to Fabio Rios [:frios] from comment #3)
> here are the ad sizes needed. Note if this helps get them done faster, the
> initial set is most important to get going first.
> 
> Most important:
> 300x250
> 728x90
> 800x400
> 320x480
> 160x600
> 800x600
> 300x600

NEED TO ADD 1 PIXEL STROKE OUTLINE TO ALL ABOVE. ALSO MUST BE BELOW 5OKB 

> Secondary:
> Yahoo Login - 1440x1024
> Yahoo Homepage - 640x100, 1456x180
> Gemini - 1200x627, 627x627

THESE NEED TO BE BELOW 200KB.

Comment 5

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Updating this bug to further clarify expectations

1. New headlines into the existing design.
2. 3-4 options per sizes mentioned in comment 4.

Comment 6

[Fabio Rios [:frios]]

(In reply to Fabio Rios [:frios] from comment #4)
> (In reply to Fabio Rios [:frios] from comment #3)
> > here are the ad sizes needed. Note if this helps get them done faster, the
> > initial set is most important to get going first.
> > 
> > Most important:
> > 300x250
> > 728x90
> > 800x400
> > 320x480
> > 160x600
> > 800x600
> > 300x600
> 
> NEED TO ADD 1 PIXEL STROKE OUTLINE TO ALL ABOVE. ALSO MUST BE BELOW 5OKB 
> 
> > Secondary:
> > Yahoo Login - 1440x1024
> > Yahoo Homepage - 640x100, 1456x180
> > Gemini - 1200x627, 627x627
> 
> THESE NEED TO BE BELOW 200KB.

Confirming, we will not need all these Yahoo ones. Among the secondary list, we only need.

1200x627 and 627x627 (under 200KB)

Comment 7

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Specifications for SET 2 of the Edge ads are:

Same sizes as comment 6 with the following 3 headlines:

Tired of crashes?
Can’t play?
Don’t have-a the Java?

Comment 8

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Attachment: IE/Edge Campaign - Phase 2 Folder

Comment 9

[Fabio Rios [:frios]]

Confirming next phase need:

These ads:

Tired of crashes?
Can’t play?
Don’t have-a the Java?

In these sizes:
300x250 (1px border stroke, 50kb max)
728x90 (1px border stroke, 50kb max)
800x400 (1px border stroke, 50kb max)
320x480 (1px border stroke, 50kb max)
160x600 (1px border stroke, 50kb max)
800x600 (1px border stroke, 50kb max)
300x600 (1px border stroke, 50kb max)
1200x627 (200kb max)
627x627 (200kb max)

Comment 10

[Matej Novak [:matej]]

Perfect. Thanks, Fabio.

Matt, I think Ty has already created graphics for some of the above, so it might just be a matter of tweaking and resizing, but let's check in on Monday to see what you have from him.

Comment 11

[mternoway]

Please see links below for all above sizes 

Can't Play ads:
https://www.dropbox.com/s/w3fgeyp5qt96ggp/firefox_ie-edge_cant-play-ad.zip?dl=0

Don't Have-a the Java ads:
https://www.dropbox.com/s/1xkk70b2knccc8d/firefox_ie-edge_dont-have-a-the-java-ad.zip?dl=0

Tired of Crashes ads:
https://www.dropbox.com/s/4aj24lt4ri6aoap/firefox_ie-edge_tired-of-crashes-ad.zip?dl=0
https://www.dropbox.com/s/4885ri8tai84pjn/firefox_ie-edge_tired-of-crashes-ad_v2.zip?dl=0

MT

Comment 12

[Fabio Rios [:frios]]

Nice! Thanks Matt. I also like the two versions of the 'crashes'. I can test those out.

I noticed is that all of the 1200x627 and 627x627 don't have the green CTA button "get firefox", can you drop that in?

Comment 13

[Matej Novak [:matej]]

(In reply to Fabio Rios [:frios] from comment #12)
> Nice! Thanks Matt. I also like the two versions of the 'crashes'. I can test
> those out.
> 
> I noticed is that all of the 1200x627 and 627x627 don't have the green CTA
> button "get firefox", can you drop that in?

Hey Fabio,

We're trying to track down this answer, but it looks like these sizes from Ty and Lee in the first couple of rounds didn't have the CTA on them either. Maybe it's something about the format or placement that doesn't allow it?

Cory, any ideas?

Comment 14

[Fabio Rios [:frios]]

I think we just missed it. I've did some digging and I cannot find any specs that prevent a button within the image. Let's just drop it in.

Comment 15

[Matej Novak [:matej]]

(In reply to Fabio Rios [:frios] from comment #14)
> I think we just missed it. I've did some digging and I cannot find any specs
> that prevent a button within the image. Let's just drop it in.

Great, we'll make it so. Thanks.

Comment 16

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

Yeah, I don't specifically remember a reason why two of these wouldn't have the CTA. +1 to adding them in.

Comment 17

[mternoway]

Attachment: example.jpg

Comment 18

[mternoway]

Attachment: example2.jpg

Hi guys, I've updated the two sizes (1200x627 and 627x627) to include the standard green CTA. If all is good, I can include in the zip with the others and post updated links.

MT

Comment 19

[mternoway]

Updated banners including green CTAs on 1200x627 and 627x627

Can't Play ads:
https://www.dropbox.com/s/w3fgeyp5qt96ggp/firefox_ie-edge_cant-play-ad.zip?dl=0

Don't Have-a the Java ads:
https://www.dropbox.com/s/1xkk70b2knccc8d/firefox_ie-edge_dont-have-a-the-java-ad.zip?dl=0

Tired of Crashes ads:
https://www.dropbox.com/s/4aj24lt4ri6aoap/firefox_ie-edge_tired-of-crashes-ad.zip?
https://www.dropbox.com/s/4885ri8tai84pjn/firefox_ie-edge_tired-of-crashes-ad_v2.zip?dl=0

Comment 20

[Fabio Rios [:frios]]

thanks Matt. I sent these out. Once I get confirmation, I'll close this out.

Comment 21

[Jennifer Balaco]

Are these good to go? Please resolve the bug if they are. Thanks!

Comment 22

[Fabio Rios [:frios]]

Thank you!