Update Copy in IE/Edge Campaigns for Phase 2

RESOLVED FIXED

Status

Marketing
Design
RESOLVED FIXED
2 years ago
2 years ago

People

(Reporter: ckprice, Assigned: mternoway)

Tracking

Details

Attachments

(3 attachments, 1 obsolete attachment)

>>Project/Request Title:
Update Copy in IE/Edge Campaigns for Phase 2 (same design)

>>Project Overview:
FROM FABIO:

We are requesting updated designs for our IE/Edge campaign which consist of multiple banner ad sizes.

We've seen that the performance related message is more effective in generating downloads and we'd like to focus our efforts with more targeted messaging.

Targeted messaging: in a download survey new users consistently listed specific issues with their existing browser. We'd like to use these in our advertising message (See below). These still fit the existing theme "maybe it's your browser", but happy to get your guidance on whether a new design is needed.

Common User identified pains with non-Firefox browsers:
Freezing
Crashing
Can't access specific sites
Can't play games bc compatibility/plugins missing
Can't play videos
Doesn't support Java

>> Creative Help Needed:
Copy:    Yes 
Design:  No 
Video:   No 
Other:  No

>>Creative Specs:
Updated JPGS using same Phase 1 designs with new copy.

>>CTA and Design:
Designs (these will be updated with new performance messaging)

https://drive.google.com/drive/folders/0B5T1SCKaYZL8fjlLaXJmcS01TVlhb1hEVmM4TjdLVW1BRWxDWlZJbTd6SFA5ZVRncTVrQjQ

>>Expected Launch Date:
2015-10-19

>>Mozilla Goal:
Org Support

>>Mozilla Creative Collective:
No

>>Points of Contact:
matej@mozilla.com, tmurray@mozilla.com, ltom@mozilla.com, wbowden@mozilla, jbalaco@mozilla.com,
Created attachment 8669896 [details]
IE/Edge Campaign - Phase 1 (GDrive Link)

Comment 2

2 years ago
Hi Cory, 

I've asked Matej and Ty to step in here in place of Lee Tom and Troy Palmer, who have other priorities this week. Would you please add Ty to the bug and remove Lee. 

Also, there is design work required for this extension (new iconography to go with new headlines). Would you please update that? 

Thanks, 
Tim
Summary: Update Copy in IE/Edge Campaigns for Phase 2 (same design) → Update Copy in IE/Edge Campaigns for Phase 2 (updated iconography)

Comment 3

2 years ago
here are the ad sizes needed. Note if this helps get them done faster, the initial set is most important to get going first.

Most important:
300x250
728x90
800x400
320x480
160x600
800x600
300x600

Secondary:
Yahoo Login - 1440x1024
Yahoo Homepage - 640x100, 1456x180
Gemini - 1200x627, 627x627

Updated

2 years ago
Assignee: jbalaco → tflanagan
Due Date: 2015-10-14

Updated

2 years ago
Status: NEW → ASSIGNED

Comment 4

2 years ago
(In reply to Fabio Rios [:frios] from comment #3)
> here are the ad sizes needed. Note if this helps get them done faster, the
> initial set is most important to get going first.
> 
> Most important:
> 300x250
> 728x90
> 800x400
> 320x480
> 160x600
> 800x600
> 300x600

NEED TO ADD 1 PIXEL STROKE OUTLINE TO ALL ABOVE. ALSO MUST BE BELOW 5OKB 

> Secondary:
> Yahoo Login - 1440x1024
> Yahoo Homepage - 640x100, 1456x180
> Gemini - 1200x627, 627x627

THESE NEED TO BE BELOW 200KB.
Updating this bug to further clarify expectations

1. New headlines into the existing design.
2. 3-4 options per sizes mentioned in comment 4.
Summary: Update Copy in IE/Edge Campaigns for Phase 2 (updated iconography) → Update Copy in IE/Edge Campaigns for Phase 2

Comment 6

2 years ago
(In reply to Fabio Rios [:frios] from comment #4)
> (In reply to Fabio Rios [:frios] from comment #3)
> > here are the ad sizes needed. Note if this helps get them done faster, the
> > initial set is most important to get going first.
> > 
> > Most important:
> > 300x250
> > 728x90
> > 800x400
> > 320x480
> > 160x600
> > 800x600
> > 300x600
> 
> NEED TO ADD 1 PIXEL STROKE OUTLINE TO ALL ABOVE. ALSO MUST BE BELOW 5OKB 
> 
> > Secondary:
> > Yahoo Login - 1440x1024
> > Yahoo Homepage - 640x100, 1456x180
> > Gemini - 1200x627, 627x627
> 
> THESE NEED TO BE BELOW 200KB.

Confirming, we will not need all these Yahoo ones. Among the secondary list, we only need.

1200x627 and 627x627 (under 200KB)
Specifications for SET 2 of the Edge ads are:

Same sizes as comment 6 with the following 3 headlines:

Tired of crashes?
Can’t play?
Don’t have-a the Java?
Assignee: tflanagan → mternoway
Created attachment 8674948 [details]
IE/Edge Campaign - Phase 2 Folder
Attachment #8669896 - Attachment is obsolete: true

Comment 9

2 years ago
Confirming next phase need:

These ads:

Tired of crashes?
Can’t play?
Don’t have-a the Java?

In these sizes:
300x250 (1px border stroke, 50kb max)
728x90 (1px border stroke, 50kb max)
800x400 (1px border stroke, 50kb max)
320x480 (1px border stroke, 50kb max)
160x600 (1px border stroke, 50kb max)
800x600 (1px border stroke, 50kb max)
300x600 (1px border stroke, 50kb max)
1200x627 (200kb max)
627x627 (200kb max)
Perfect. Thanks, Fabio.

Matt, I think Ty has already created graphics for some of the above, so it might just be a matter of tweaking and resizing, but let's check in on Monday to see what you have from him.
(Assignee)

Comment 11

2 years ago
Please see links below for all above sizes 

Can't Play ads:
https://www.dropbox.com/s/w3fgeyp5qt96ggp/firefox_ie-edge_cant-play-ad.zip?dl=0

Don't Have-a the Java ads:
https://www.dropbox.com/s/1xkk70b2knccc8d/firefox_ie-edge_dont-have-a-the-java-ad.zip?dl=0

Tired of Crashes ads:
https://www.dropbox.com/s/4aj24lt4ri6aoap/firefox_ie-edge_tired-of-crashes-ad.zip?dl=0
https://www.dropbox.com/s/4885ri8tai84pjn/firefox_ie-edge_tired-of-crashes-ad_v2.zip?dl=0

MT

Comment 12

2 years ago
Nice! Thanks Matt. I also like the two versions of the 'crashes'. I can test those out.

I noticed is that all of the 1200x627 and 627x627 don't have the green CTA button "get firefox", can you drop that in?
Flags: needinfo?(mternoway)
(In reply to Fabio Rios [:frios] from comment #12)
> Nice! Thanks Matt. I also like the two versions of the 'crashes'. I can test
> those out.
> 
> I noticed is that all of the 1200x627 and 627x627 don't have the green CTA
> button "get firefox", can you drop that in?

Hey Fabio,

We're trying to track down this answer, but it looks like these sizes from Ty and Lee in the first couple of rounds didn't have the CTA on them either. Maybe it's something about the format or placement that doesn't allow it?

Cory, any ideas?
Flags: needinfo?(mternoway)
Flags: needinfo?(frios)
Flags: needinfo?(cprice)

Comment 14

2 years ago
I think we just missed it. I've did some digging and I cannot find any specs that prevent a button within the image. Let's just drop it in.
Flags: needinfo?(frios)
(In reply to Fabio Rios [:frios] from comment #14)
> I think we just missed it. I've did some digging and I cannot find any specs
> that prevent a button within the image. Let's just drop it in.

Great, we'll make it so. Thanks.
Flags: needinfo?(cprice) → needinfo?(mternoway)
Yeah, I don't specifically remember a reason why two of these wouldn't have the CTA. +1 to adding them in.
(Assignee)

Comment 17

2 years ago
Created attachment 8683233 [details]
example.jpg
Flags: needinfo?(mternoway)
(Assignee)

Comment 18

2 years ago
Created attachment 8683234 [details]
example2.jpg

Hi guys, I've updated the two sizes (1200x627 and 627x627) to include the standard green CTA. If all is good, I can include in the zip with the others and post updated links.

MT
(Assignee)

Comment 19

2 years ago
Updated banners including green CTAs on 1200x627 and 627x627

Can't Play ads:
https://www.dropbox.com/s/w3fgeyp5qt96ggp/firefox_ie-edge_cant-play-ad.zip?dl=0

Don't Have-a the Java ads:
https://www.dropbox.com/s/1xkk70b2knccc8d/firefox_ie-edge_dont-have-a-the-java-ad.zip?dl=0

Tired of Crashes ads:
https://www.dropbox.com/s/4aj24lt4ri6aoap/firefox_ie-edge_tired-of-crashes-ad.zip?
https://www.dropbox.com/s/4885ri8tai84pjn/firefox_ie-edge_tired-of-crashes-ad_v2.zip?dl=0

Comment 20

2 years ago
thanks Matt. I sent these out. Once I get confirmation, I'll close this out.

Comment 21

2 years ago
Are these good to go? Please resolve the bug if they are. Thanks!
Flags: needinfo?(frios)

Comment 22

2 years ago
Thank you!
Status: ASSIGNED → RESOLVED
Last Resolved: 2 years ago
Flags: needinfo?(frios)
Resolution: --- → FIXED
You need to log in before you can comment on or make changes to this bug.