1213171 - [NMIT] Smart On Series - Community Marketing Creative Requests

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[M.J. Kelly]

>>Project/Request Title:
 [NMIT] Smart On Series - Community Marketing Creative Requests 

>>Project Overview:
This is a collection of the creative requests to kick of the NMIT for the Community Marketing team. Assets are sorted by channel, then by due dates. 

In order to keep them organized, I have rolling due dates, starting with 10/13 for the one priority request, which we would like to have for our executive review. The rest of the deadlines are generally Tuesdays through the end of the year, noted inline with each request.

Since the Smart On pages aren't fully complete, we may add a few requests later. This bug will give you the general gist of the kind of visuals the CM team would be need, so it should (hopefully!) make the work more efficient. 


>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Please find spec sheet by channel detailing the graphic specs: http://mzl.la/graphic-specs 

>>CTA and Design:
*** CHANNEL: TILES ***

[1] Smart On Tracking
10/27/2015 GRAPHIC NEED: Static + Rollover - Tracking
[STATIC] Ever wonder…
[ROLLOVER] Why some ads seem to be following you?
THINKING: Visual that aligns with the page.

[2] Smart On Cybersecurity
11/23/2015 GRAPHIC NEED: Static + Rollover - Tracking
[STATIC] How strong is your password?
[ROLLOVER] Protect yourself from cyber attacks
THINKING: Visual that aligns with the page.

[3] Smart On Surveillance
12/29/15 GRAPHIC NEED: Static + Rollover - Tracking
[STATIC] If you’re not under investigation…
[ROLLOVER] Should the government be able to track you?
THINKING: Visual that aligns with the page.


*** CHANNEL: SNIPPET ***
For all snippet icon requests, we’d like a static version, an animated version and an Android version.

[1] 10/27/2015 Smart On Tracking
GRAPHIC NEED: Icon to represent Smart On Tracking
THINKING: Something that aligns with page visuals

[2] 11/23/2015 Smart On Cybersecurity
GRAPHIC NEED: Icon to represent Smart On Cybersecurity
THINKING: Something that aligns with page visuals

[3] 12/29/15 Smart On Surveillance
GRAPHIC NEED: Icon to represent Smart On Surveillance
THINKING: Something that aligns with page visuals


*** CHANNEL: SOCIAL MEDIA ***

[1] **Priority graphic request if possible** 10/13/15
GRAPHIC NEED: Facebook and Twitter graphic to promote Smart on Tracking
THINKING: Quote visual that aligns with the Smart On Tracking page:
“Your digital self is linked to a real person. And you only have one, so you should protect it. “ --- Harlo Holmes, The Guardian Project

[2] 12/1/15 GRAPHIC NEED: Facebook and Twitter graphic to promote Smart on Cybersecurity
THINKING: Quote or stat visual that aligns with the Smart On Cybersecurity page. Still working on copy. Layout should be similar to the above request.

[3] 12/22/15 GRAPHIC NEED: Facebook and Twitter graphic to promote Smart on Surveillance
THINKING: Quote visual that aligns with the Smart On Surveillance page:
“I think there may be companies that desperately want us to give up as much information as possible because they’re so bought into the surveillance economy that they need privacy to be dead.” Ethan Zuckerman, MIT Media Lab
Localized copy to come.

[4] 12/22/15 GRAPHIC NEED: Facebook and Twitter graphic to promote Smart on Surveillance
THINKING: Quote visual that aligns with the Smart On Surveillance page:
“Suspicionless surveillance does not become okay simply because it's only victimizing 95% of the world instead of 100%.” --@Snowden
Localized copy to come.

*** CHANNEL: EMAIL ***
See November email bug for story on Tracking: https://bugzilla.mozilla.org/show_bug.cgi?id=1209688 
Future newsletters may include features about Cybersecurity and Surveillance.


*** CHANNEL: FIREFOX FRIENDS ***
Channel will use social graphics above. 


>>Expected Launch Date:
2015-10-27

>>Mozilla Goal:
Mozilla

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail], [e-mail], [e-mail], [e-mail], [e-mail],

Comment 1

[Jennifer Balaco]

Lee, 

Just want to call out that there is one graphic here due ASAP:
[1] **Priority graphic request if possible** 10/13/15
GRAPHIC NEED: Facebook and Twitter graphic to promote Smart on Tracking
THINKING: Quote visual that aligns with the Smart On Tracking page:
“Your digital self is linked to a real person. And you only have one, so you should protect it. “ --- Harlo Holmes, The Guardian Project

If you can share a potential treatment, that is good enough. This is needed for an executive review tomorrow, and then refinement can still happen if needed.

Comment 2

[Lee Tom]

I'd like to clarify if this is an ask for the 1200x900px asset  "Static Graphic" . I don't think we'll be able to boost post if we're going with the quote visual. At this point, we don't have a hero image we're leading with for Tracking just yet. So if we're OK breaching the 20% rule, I'm happy to try the graphic quote. 



(In reply to Jennifer Balaco from comment #1)
> Lee, 
> 
> Just want to call out that there is one graphic here due ASAP:
> [1] **Priority graphic request if possible** 10/13/15
> GRAPHIC NEED: Facebook and Twitter graphic to promote Smart on Tracking
> THINKING: Quote visual that aligns with the Smart On Tracking page:
> “Your digital self is linked to a real person. And you only have one, so you
> should protect it. “ --- Harlo Holmes, The Guardian Project
> 
> If you can share a potential treatment, that is good enough. This is needed
> for an executive review tomorrow, and then refinement can still happen if
> needed.

Comment 3

[Lee Tom]

Attachment: SmartOn-tracking_social-facebook_1200x900.png

Harlo's quote...

Comment 4

[M.J. Kelly]

Hi Lee,

I was just commenting when your post came in. This visual will not be boosted, so you can disregard Facebook's 20% rule. 

As an idea, the quote could be on the same color background with the Mozilla logo. 

Note, we will need it for Twitter and Facebook, which have different specs.

Comment 5

[Lee Tom]

Thanks, M.J.
Are you recommending we add the Mozilla logo to these assets? 

(In reply to M.J. Kelly from comment #4)
> Hi Lee,
> 
> I was just commenting when your post came in. This visual will not be
> boosted, so you can disregard Facebook's 20% rule. 
> 
> As an idea, the quote could be on the same color background with the Mozilla
> logo. 
> 
> Note, we will need it for Twitter and Facebook, which have different specs.

Comment 6

[M.J. Kelly]

Hi Lee, 

Yes, these would be Mozilla branded content for our channels.

Comment 7

[Lee Tom]

 Facebook and Twitter assets can be found here: http://cl.ly/240S2e3P1i3Q

I also posted the assets in here in comment #6:
https://bugzilla.mozilla.org/show_bug.cgi?id=1206297

Comment 8

[M.J. Kelly]

(In reply to Lee Tom from comment #7)
>  Facebook and Twitter assets can be found here: http://cl.ly/240S2e3P1i3Q
> 
> I also posted the assets in here in comment #6:
> https://bugzilla.mozilla.org/show_bug.cgi?id=1206297

Hi Lee,

These are the quotes of Madeliene Bonsma, which we will use, but that's outside of this bug. 

Here will need the Harlo Holmes quote for November:
[1] 
GRAPHIC NEED: Facebook and Twitter graphic to promote Smart on Tracking
THINKING: Quote visual that aligns with the Smart On Tracking page:
“Your digital self is linked to a real person. And you only have one, so you should protect it. “ --- Harlo Holmes, The Guardian Project

I would like this visual by 10/29 please. Localizations are in process.

Comment 9

[Lee Tom]

Attachment: quote-holmes_twitter_2015-10-15_en.png

Hi M.J. 
Here's the EN version of the Holmes quote for Twitter. These graphics are consistent to the other SmartOn Tracking page promos. 

Let me know when the the localization is done and I'll build out the rest. Thanks!

Comment 10

[M.J. Kelly]

That looks great. Love the colors. This will be localized into DE, FR, ES

DE: „Dein digitales Ich ist mit einer realen Person verknüpft. Die hast du nur einmal, also schütze sie.“ – Harlo Holmes, The Guardian Project

FR: « Votre identité numérique est liée à une véritable personne. Et vous n’en avez qu’une, vous devriez la protéger » — Harlo Holmes, The Guardian Project

ES is not yet in.

Comment 11

[M.J. Kelly]

Harlo Holmes quote in ES: "Tu vida digital está unida a una persona real. Y sólo tienes una, así que deberías protegerla. " - Harlo Holmes, The Guardian Project

Comment 12

[Lee Tom]

Attachment: quote-holmes_twitter_2015-10-15_es.png

Thanks M.J. 
Here's the ES version...

I'll attach the FR and DE versions below.

Comment 13

[Lee Tom]

Attachment: quote-holmes_twitter_2015-10-15_fr.png

FR translation

Comment 14

[Lee Tom]

Attachment: quote-holmes_twitter_2015-10-15_de.png

DE translation

Comment 15

[M.J. Kelly]

Comment on attachment 8673350 [details]
SmartOn-tracking_social-facebook_1200x900.png

Let's make his one obsolete since you've updated the layout.

Comment 16

[Lee Tom]

Sounds good. 

(In reply to M.J. Kelly from comment #15)
> Comment on attachment 8673350 [details]
> SmartOn-tracking_social-facebook_1200x900.png
> 
> Let's make his one obsolete since you've updated the layout.

Comment 17

[Jessica]

Hi Lee,

Are you also working on the icons for snippet for SmartOn Tracking?  Would you mind sharing these when they are completed?

Thanks so much!
Jessica

Comment 18

[Lee Tom]

Attachment: Moz_SmartOn_snippet_64x64.svg

Here you go, Jessica...

Comment 19

[Jean Collings]

Hey Lee,

Filling in for Jvondrak here - can you send over the Smart On Tracking tiles? Here's the l10n for those tiles but would like to see them and ask for creative approval before you add the l10n. Let me know, thanks! 

https://l10n.mozilla-community.org/~pascalc/langchecker/?website=6&file=tiles/tiles_nov2015.lang&action=translate

Comment 20

[Lee Tom]

Hi Jean, Can you clarify which copy is for the default state of the tile, and which is for the rollover? Is it...

Default: 
"Ever wonder..."
Rollover: 
"why some ads seem to follow you?" 

or
Default: 
"Ever wonder why some ads seem to follow you?"
Rollover: 
"Get Smart On Tracking" 

We might be pretty tight on space...

Comment 21

[Jean Collings]

(In reply to Lee Tom from comment #20)
> Hi Jean, Can you clarify which copy is for the default state of the tile,
> and which is for the rollover? Is it...
> 
> Default: 
> "Ever wonder..."
> Rollover: 
> "why some ads seem to follow you?" 
> 
> or
> Default: 
> "Ever wonder why some ads seem to follow you?"
> Rollover: 
> "Get Smart On Tracking" 
> 
> We might be pretty tight on space...

It's this way:

[DEFAULT] Ever wonder…

[ROLLOVER] Why some ads seem to be following you?

Hope this might work?

Comment 22

[Lee Tom]

Thanks Jean. I just built out all the L10n for these Tracking tiles. 
Here's the default and rollover states of the EN version. http://cl.ly/image/2t2W3S0t2S0R

I can quickly build out and link you to all the other assets if you like this. Thanks!

Comment 23

[Jean Collings]

(In reply to Lee Tom from comment #22)
> Thanks Jean. I just built out all the L10n for these Tracking tiles. 
> Here's the default and rollover states of the EN version.
> http://cl.ly/image/2t2W3S0t2S0R
> 
> I can quickly build out and link you to all the other assets if you like
> this. Thanks!

Hey Lee,
Thanks for this. We are already using the critter for the Tracking Protection / Private Browsing page. Is there a Smart On logo we can use instead? Or use the look and feel of the Smart On page? Let me know!

Comment 24

[Lee Tom]

Right. The issue here is that we're using similar (if not, the same) creative for SmartOn Tracking - similar palette and leveraging the critter illustrations on that specific page, as well. 

... I have alternate critters I can use, so that might look less-redundant.  

There is not an official SmartOn logo that is ready to roll out yet... Since this is a tile for Tracking specifically, I think we should keep it as closely tied to that page.  I'm guessing we'll be rolling out tiles for Cybersecurity and Gov Surveillance next, and they will also have their own distinct visual identities etc. 

Stay tuned...

Comment 25

[Lee Tom]

Jean - per our IRC convo, here are the updated assets for SMartOn Tracking:
http://cl.ly/0l0l3N0q2L0B

Let me know if you have any questions!  Lee

Comment 26

[Jessica]

(In reply to Lee Tom from comment #25)
> Jean - per our IRC convo, here are the updated assets for SMartOn Tracking:
> http://cl.ly/0l0l3N0q2L0B
> 
> Let me know if you have any questions!  Lee

Hi Lee,

Do you have an alternative critter that I might be able to use for the snippet as well for SmartOn Tracking?  (potentially similar to the one I see on the tile).  Can you please attach the files in 40x50  or 64x64 png and 96x96png format?

Thanks!
Jess

Comment 27

[Lee Tom]

Hi Jess, 
Here are the 3 snipppets (matching the about:home tile with the "user" icon)
http://cl.ly/1i3i2D2V0N3A

Let me know if you have any questions. Thanks, L

(In reply to Jessica from comment #26)
> (In reply to Lee Tom from comment #25)
> > Jean - per our IRC convo, here are the updated assets for SMartOn Tracking:
> > http://cl.ly/0l0l3N0q2L0B
> > 
> > Let me know if you have any questions!  Lee
> 
> Hi Lee,
> 
> Do you have an alternative critter that I might be able to use for the
> snippet as well for SmartOn Tracking?  (potentially similar to the one I see
> on the tile).  Can you please attach the files in 40x50  or 64x64 png and
> 96x96png format?
> 
> Thanks!
> Jess

Comment 28

[Jessica]

(In reply to Lee Tom from comment #27)
> Hi Jess, 
> Here are the 3 snipppets (matching the about:home tile with the "user" icon)
> http://cl.ly/1i3i2D2V0N3A
> 
> Let me know if you have any questions. Thanks, L
> 
> (In reply to Jessica from comment #26)
> > (In reply to Lee Tom from comment #25)
> > > Jean - per our IRC convo, here are the updated assets for SMartOn Tracking:
> > > http://cl.ly/0l0l3N0q2L0B
> > > 
> > > Let me know if you have any questions!  Lee
> > 
> > Hi Lee,
> > 
> > Do you have an alternative critter that I might be able to use for the
> > snippet as well for SmartOn Tracking?  (potentially similar to the one I see
> > on the tile).  Can you please attach the files in 40x50  or 64x64 png and
> > 96x96png format?
> > 
> > Thanks!
> > Jess

Hi Lee,

These look great. Thanks!

Jess

Comment 29

[M.J. Kelly]

Comment on attachment 8673350 [details]
SmartOn-tracking_social-facebook_1200x900.png

Please make this obsolete.

Comment 30

[Lee Tom]

Attachment: smart-on_cybersecurity_snippet_64X64.svg

Hi all, here are the social bundles for Smart On Cybersecurity:

Snippet: attached

Tiles (all localized PNGs):
http://cl.ly/130Y3L0c0u1X

Comment 31

[Lee Tom]

Attachment: smart-on_surveillance_snippet_64X64.svg

Hi all, here are the social bundles for Smart On Surveillance:

Snippet: attached

Tiles (all localized PNGs):
http://cl.ly/2P1C0H0W3K44

Comment 32

[Jean Collings]

(In reply to Lee Tom from comment #31)
> Created attachment 8690306 [details]
> smart-on_surveillance_snippet_64X64.svg
> 
> Hi all, here are the social bundles for Smart On Surveillance:
> 
> Snippet: attached
> 
> Tiles (all localized PNGs):
> http://cl.ly/2P1C0H0W3K44

Hi Lee, for the tiles is the computer being cut off on the left intentional?

Comment 33

[Jennifer Balaco]

Jean, 

Lee will answer when he gets back on Monday.

Comment 34

[Jennifer Balaco]

Confirmed with Lee that it is intentional.

Comment 35

[Jessica]

Hi Tom,

Do you have the SmartOn Surveillance icon file for size 96x96 as well?  

Thanks!
Jessica

Comment 36

[Lee Tom]

Attachment: smart-on_surveillance_snippet_96x96.svg

Happy new year, Jessica. Here you go...

Comment 37

[Jessica]

(In reply to Lee Tom from comment #36)
> Created attachment 8703848 [details]
> smart-on_surveillance_snippet_96x96.svg
> 
> Happy new year, Jessica. Here you go...

Thanks Lee!

Hope you had a great holiday!  I just tried the svg file and it does not work for the mobile snippet.  Is possible to convert this to a png?

Thanks!
Jessica

Comment 38

[Lee Tom]

Attachment: smart-on_surveillance_snippet_96x96.png

No worries. Give this one a try

Comment 39

[Jennifer Balaco]

Hi Jessica, 

If that worked, can you go ahead and resolve the bug, as I believe all requests have been completed. Thanks!

Comment 40

[Jessica]

(In reply to Jennifer Balaco from comment #39)
> Hi Jessica, 
> 
> If that worked, can you go ahead and resolve the bug, as I believe all
> requests have been completed. Thanks!

Yes, all done here as well!