Fall Campaign 2015 - Localization - Snippet

RESOLVED FIXED

Status

Snippets
Campaign
RESOLVED FIXED
2 years ago
2 years ago

People

(Reporter: Jessica, Assigned: flod)

Tracking

Firefox Tracking Flags

(Not tracked)

Details

(Reporter)

Description

2 years ago
Fall Campaign Copy:

Due Date:  November 2nd

Desktop snippets
Locales: de, es, fr, id, it, pl, pt-BR, ru
180 characters max

Smart on Tracking : Pages have not been finalized.  Privacy related messaging.
-Do you ever wonder what companies do with the personal information they collect about you? Get Smart On Tracking.
-Learn how the online bread crumbs you leave behind can be picked up to reconstruct your whereabouts, preferences and identity. Get Smart On Tracking.  

Smart on Cybersecurity Link:  Pages have not been finalized.  Privacy related messaging.
-Are you protecting your online information as securely as your personal property? Get Smart On Cybersecurity, right here.
-Cybersecurity is actually quite simple. It just means protecting yourself and your information online. Get Smart On Cybersecurity.

Smart on Surveillance Link:  Pages have not been finalized.  Privacy related messaging.
-Should the government be able to read your emails and view your photos? Get Smart On Surveillance and learn how it’s gone digital.
-Law enforcement stake-outs have moved beyond binoculars, bugs and bad guys. It’s gone digital. Take a few easy steps to get SmartOn surveillance.

Private Browsing Mode with Tracking Protection: will point to door hanger highlighting PB/TP feature
-Third party trackers follow, follow, follow your trail around the Web. Smash them with Private Browsing in Firefox, the only browser with Tracking Protection. Try it.
-Just beneath the surface, third party trackers chase your every move. Stop them with Private Browsing. Only in Firefox. Learn more.
-Take a break from Big Data. Use Private Browsing with Tracking Protection, only in Firefox Try it.
-Private Browsing with Tracking Protection stops third party trackers cold. Look for the shield and take control over the data you share. Try it, only in Firefox.
Link for reference:  https://www-demo5.allizom.org/b/en-US/firefox/private-browsing/

-Firefox for Android now features Private Browsing with Tracking Protection. Say goodbye to trackers and hello to faster mobile browsing. Get it only in Firefox.
-Goodbye third party trackers, hello speed. Firefox for Android now features faster Private Browsing with Tracking Protection. Get it only in Firefox.
Link for reference (but will be pointing users to the Google play store to download): :https://www-demo5.allizom.org/b/en-US/firefox/private-browsing/

Desktop snippets
Locales: es, fr, id, it, pt-BR
Keep character limit similar to EN +/- 30 characters
These snippets are all related to End of Year Fundraising (we already have the de translations) - Notes:  For 3 euros, use $ instead when translating.  If “Moz-awesome” does not make sense in translation use similar to “awesome”, “amazing”, etc.

-Mozilla, the non-profit behind Firefox, works continuously to protect the Web. Will you help us continue our mission to promote openness, innovation and opportunity online? If everyone reading this chipped in €3, we would be supported for another year. Donate to Mozilla today.
-Mozilla has one shareholder: you. As a non-profit, we can do more to protect the Web with your donations. If everyone reading this chipped in €3, we would be supported for another year. Donate now.
-Mozilla, the organization behind Firefox, is proudly non-profit, non-corporate and non-compromised. Will you help us work for a free and open Web for all? If everyone reading this chipped in €3, we would be supported for another year. Donate now.
-A donation to Mozilla helps keep the Web open and free from corporate control. If everyone reading this chipped in €3, we would be supported for another year. Donate now.
-Mozilla is proudly non-profit, non-corporate and non-compromised. Will you help us stand for an open Web for all? If everyone reading this chipped in €3, we would be supported for another year. Donate now.
-As a non-profit, Mozilla can do more with your donations. If everyone reading this chipped in €3, we would be supported for another year. Donate now.
-Take a personal stand against big data and donate to Mozilla. As a non-profit, we're protecting your rights on the Web. If everyone reading this chipped in €3, we would be supported for another year. Donate now.
-Think protecting the Web is important work? So does Mozilla, and we focus on that every day. Every donation helps us stay true to our non-profit mission. If everyone reading this chipped in €3, we would be supported for another year. Donate now.
-Dear Firefox users: every donation helps Mozilla stay true to our non-profit mission to promote openness, innovation and opportunity on the Web. If everyone reading this chipped in €3, we would be supported for another year. Donate now.
-Dear Firefox users: will you donate to Mozilla, the non-profit organization behind Firefox? If everyone reading this chipped in €3, we would be supported for another year. Donate now.
-Mozilla, the maker of Firefox, is a non-profit, and we rely on your donations for support. If everyone reading this chipped in €3, we would be supported for another year. Donate now.
-Meet Suchita, who brings Mozilla's non-profit mission to life. She taught herself to code using our free tools, and now she’s making a bigger impact by teaching people in her Pune, India community about the Web. Way to be Moz-awesome, Suchita!
-As a non-profit, Mozilla takes Web literacy to a global scale by keeping our tools free for all. Meet Bastian Gruber who introduced Berlin artists to creative coding techniques by using Mozilla’s Thimble tool. Way to be Moz-awesome, Bastian!
-Promoting an open Web is at the core of Mozilla's non-profit mission, and we love seeing people run with it. At the University of Toronto, Madeleine and 10 others in the Mozilla Science Study Group planned a semester of open science lessons. Way to be Moz-awesome!

Widget on about:home (allow users to email or text themselves the mobile download link) http://cl.ly/image/3U1G0u1Y3n1b - example of what a Widget looks like
Locales: es, de, fr, id, it, pl, pt-BR, ru
Widget Headline:  40 characters max (incl. spaces)
Copy:  150 characters max (incl. spaces)


Link for reference: https://www.mozilla.org/en-US/firefox/ios/ (for all widgets below)
[WIDGET HEADLINE] Fast, smart and ready to rock.
[COPY] It’s time for a better browser. Get Firefox for your iPhone, iPad or iPod touch. Send yourself a download link.
[WIDGET HEADLINE] Have an iPhone, iPad or iPod Touch?
[COPY] For fast mobile browsing, install Firefox, newly available from the App Store. Send yourself a download link.
[WIDGET HEADLINE] The wait is over, Apple fans.
[COPY] Get fast mobile browsing for your iPhone, iPad or iPod Touch. Send yourself a download link.
[WIDGET HEADLINE] Have an iPhone or iPad?
[COPY] Skip the stock browser. Upgrade to Firefox, now available for iOS. Send yourself a download link
[WIDGET HEADLINE] Firefox for iOS is here!
[COPY] Get the non-profit, non-corporate browser for your iPad or iPod touch today. Send yourself a download link

[WIDGET HEADLINE] Firefox on mobile, everywhere.
[COPY] Fast, private, independent. The new Firefox is here for Android and iOS. Send yourself a download link.
[WIDGET HEADLINE] Get the only Android browser with Tracking Protection
[COPY] Third party trackers slow browsers down.
Surf faster using Private Browsing with Tracking Protection. Send yourself a download link.


Mobile snippets
Locales: es, de, fr, id, it, pl, pt-BR, ru
140 characters max

Smart On:
-Ever wonder what companies do with the information they collect about you? Get Smart On Tracking.
-Have you protected your online info as securely as your property? Get Smart On Cybersecurity.
-Learn how government surveillance has gone digital, and what that means for your phone.

Tracking Protection:
-Outsmart the trackers with with Private Browsing in Firefox. Learn more.
-Private Browsing now features Tracking Protection, only in Firefox. Try it.
-Take a break from Big Data. Private Browsing with Tracking Protection, only in Firefox.
-Keep third party trackers out of your business. Try Private Browsing with Tracking Protection.

EOY fundraising:
-Will you help us stand for an open Web for all? If everyone reading this chipped in €3, we would be supported for another year. Donate now.
-Firefox users: will you donate to Mozilla, the non-profit behind Firefox? If we all chipped in €3, we would be supported for another year. 
-Take a personal stand against big data and donate to Mozilla. As a non-profit, we're protecting your rights on the Web. Donate now.



TILES:
Locales: es, de, fr, id, it, pl, pt-BR, ru
30 characters max

[TITLE] Get Smart On Tracking
[STATIC] Ever wonder…
[ROLLOVER] Why some ads seem to be following you?


[TITLE] Get Smart On Cybersecurity
[STATIC] How strong is your password?
[ROLLOVER] Protect yourself from cyber attacks


[TITLE] Get Smart On Surveillance
[STATIC] If you’re not under investigation…
[ROLLOVER] Should the government be able to track you?


[TITLE] Private Browsing with Tracking Protection
[STATIC] Outfox the trackers
[Alt version for L10N:] Outsmart the trackers
[ROLLOVER] Only in Firefox
Link:  https://www-demo5.allizom.org/b/en-US/firefox/private-browsing/

[TITLE] Only in Firefox
[STATIC] Take a break from Big Data.
[ROLLOVER] Use Private Browsing with Tracking Protection.
Link: https://www-demo5.allizom.org/b/en-US/firefox/private-browsing/

[TITLE] Firefox for Android
[STATIC] Browse faster
[ROLLOVER] With Private Browsing featuring Tracking Protection. Try it now.
Link:  https://www-demo5.allizom.org/b/en-US/firefox/private-browsing/

[TITLE] Firefox for Android
[STATIC] Private Browsing now features Tracking Protection
[ROLLOVER] Goodbye trackers, hello speed. Try it now.
Link:   https://www-demo5.allizom.org/b/en-US/firefox/private-browsing/

[TITLE] Firefox for iOS
[STATIC] New. Fast. Smart. Firefox for iOS is here.
[ROLLOVER] Get it for your iPhone, iPad or iPod touch
Link:  https://www.mozilla.org/en-US/firefox/ios/

***We will be adding 2 more tiles - copy coming for End of Year campaign.  These are awaiting approval but did not want to delay the bug.
(Assignee)

Comment 1

2 years ago
I'll be honest. I didn't expect a request of this size for the Fall Campaign.

SmartOn campaign: id, pt-BR, ru are *not* part of the localization request for November 3rd. I don't think we need to localize snippets or tiles for those locales, given that the landing pages will remain in English. Can you confirm if I should keep these locales?

Also: Cybersecurity is going live on Nov 17, Surveillance on Dec 1. Do you still want them for Nov 3? Again, double checking.

At some point we might need to stop requesting snippets and tiles for Polish, given the current status for the team.

> For 3 euros, use $ instead when translating.
I'm not completely sure I follow. Can I use 3$ directly in the reference string? 
It's also my understanding that donations actually use 3$, then are converted to the equivalent in local currency when donating.


> We will be adding 2 more tiles
Do they have the same deadline? Given the size of the request, the sooner we push it out the better, and having multiple requests with the same deadline is not really a viable option.
Flags: needinfo?(jvondrak)
(Reporter)

Comment 2

2 years ago
Hi Flod,
Thanks for your feedback!   Here are answers to your questions as we discussed..

(In reply to Francesco Lodolo [:flod] from comment #1)
> I'll be honest. I didn't expect a request of this size for the Fall Campaign.
> 
> SmartOn campaign: id, pt-BR, ru are *not* part of the localization request
> for November 3rd. I don't think we need to localize snippets or tiles for
> those locales, given that the landing pages will remain in English. Can you
> confirm if I should keep these locales?
**We'll request for the locales since the pages may be localized at a later date.  We will wait to use any content for id, pt-br and ru until we confirm that the pages are localized for those languages.
> 
> Also: Cybersecurity is going live on Nov 17, Surveillance on Dec 1. Do you
> still want them for Nov 3? Again, double checking.
**You can put 11/15 and 11/30, respectively for these if that is easy for you.  I assumed it was easier to have a single due date, but I'll leave that up to your discretion.  We will not be using this content until the dates you listed above.

> 
> At some point we might need to stop requesting snippets and tiles for
> Polish, given the current status for the team.
**Let's request for the campaign this time around with the expectation that it may not be completed. Going forward, we can re-evaluate.

> 
> > For 3 euros, use $ instead when translating.
> I'm not completely sure I follow. Can I use 3$ directly in the reference
> string? 
> It's also my understanding that donations actually use 3$, then are
> converted to the equivalent in local currency when donating.
**Yes, This is correct.  You can just use $3 in the reference if that is easier.
> 
> > We will be adding 2 more tiles
> Do they have the same deadline? Given the size of the request, the sooner we
> push it out the better, and having multiple requests with the same deadline
> is not really a viable option.
**We should have approval on the tiles on Thursday.  There is meeting set to review then.  I apologize for the delay.
Flags: needinfo?(jvondrak)
(Assignee)

Comment 3

2 years ago
Some fixes to the en-US provided copy.

> Law enforcement stake-outs have moved beyond binoculars, 
> bugs and bad guys. It’s gone digital. Take a few easy 
> steps to get SmartOn surveillance.
Changed to "Smart On" at the end.

> Take a break from Big Data. Use Private Browsing with 
> Tracking Protection, only in Firefox Try it.
Added a period before "Try it".

> Have an iPhone, iPad or iPod Touch?
> Get fast mobile browsing for your iPhone, iPad or iPod Touch. Send yourself a download link.
iPod touch (Apple trademark is lowercase)

>Get the only Android browser with Tracking Protection
That's 53 characters for en-US! I put a limit of 60 for this, not sure how many will be able to fit in even with that.

All EOY mobile snippets are at the very edge even for en-US, we should try to get shorter copy in the future.
(Assignee)

Comment 4

2 years ago
Dashboard: https://l10n.mozilla-community.org/webdashboard/?project=snippets_fall2015

Note that we moved the files from SVN to GitHub
https://github.com/mozilla-l10n/engagement-l10n

Comment 5

2 years ago
It seems that there is a typo in "Tracking Protection" for mobile snippets:
";Outsmart the trackers with with Private Browsing in Firefox. Learn more."

If I can do something, please tell me how, I'd be glad to help.
(Assignee)

Comment 6

2 years ago
(In reply to Julien G from comment #5)
> It seems that there is a typo in "Tracking Protection" for mobile snippets:
> ";Outsmart the trackers with with Private Browsing in Firefox. Learn more."
> 
> If I can do something, please tell me how, I'd be glad to help.

Thanks, fixed
https://github.com/mozilla-l10n/engagement-l10n/commit/80d5c2a03a84018b18547dcd158b4ce253cf2440

For snippets the reference string is basically a "reference", since there's no automation involved (unlike mozilla.org, when the reference string is used as key to fetch a translation), but it's good to avoid confusion.
(Assignee)

Comment 7

2 years ago
Hi Jessica, Polish was just updated and one typo was fixed in bug 1221484.

Setting NI to make sure you update on your side.
Depends on: 1221484
(Assignee)

Updated

2 years ago
Depends on: 1221657
(Assignee)

Comment 8

2 years ago
Looking at bug 1221484: if you plan to use only part of the string as a link, please make sure to add the tags to the relevant piece of text. Assuming that "the last sentence" works is very dangerous, locales might completely change the structure of the sentence.
(Reporter)

Comment 9

2 years ago
(In reply to Francesco Lodolo [:flod] from comment #8)
> Looking at bug 1221484: if you plan to use only part of the string as a
> link, please make sure to add the tags to the relevant piece of text.
> Assuming that "the last sentence" works is very dangerous, locales might
> completely change the structure of the sentence.

Thanks for the flag.  Will do!
(Assignee)

Comment 10

2 years ago
Marking this as fixed, even if Indonesian is missing. At this point I don't expect them to be able to catch up, given the amount of backlog.
Status: NEW → RESOLVED
Last Resolved: 2 years ago
Resolution: --- → FIXED
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