1216007 - Orlando shirt copy + design

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Jennifer Balaco]

>>Project/Request Title:
Orlando shirt copy + design

>>Project Overview:
- late-breaking request for a t-shirt to distribute at the Orlando all hand meeting 




create


>> Creative Help Needed:
Copy:    Yes 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
T-shirt artwork

>>CTA and Design:
- should not resemble our Mozlando creative look or tone; unlike Whistler it's not meant to be a memento of the occasion.
- follow the BBDO NMIT creative look - was further explained by MEM as pointing to a punk-rock, rebel spirit. BBDO has purchased rights to use the font they are using 
- copy heavy, vs design heavy - would seem to point to mostly type on this shirt, but the Mark Surman example has a balance of words and illustration. For their Facebook ads, BBDO is using a line art illustration style on the blue painted background and it works well. We could commission the same illustrator to do our shirt? I'm attaching a few examples.
- copy  with a rebel spirit while standing for our values. Maybe it's as simple as "Take back the Internet?"


>>Expected Launch Date:
2015-10-23

>>Mozilla Goal:
Org Support

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail],

Comment 1

[Jennifer Balaco]

Attachment: tshirt.jpg

Comment 2

[Jennifer Balaco]

Attachment: bbdo sample artwork

One of the four BBDO samples shared

Comment 3

[Matej Novak [:matej]]

Copy is out for review. Once we agree on a line, I'll assign this over to Sean.

Comment 4

[Sean Martell]

\o/