1221311 - OOH Awareness Campaign [Phase 1]

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Lizz Noonan - she/her (:lizzn)]

>>Project/Request Title:
OOH Awareness Campaign [Phase 1]

>>Project Overview:
As part of our November moment-in-time (NMIT) effort, we are going to run an Out-of-Home (OOH) advertising campaign to give Mozilla a booster dose of relevance and awareness among tech, cultural and business influencers in select strategic US markets.
The campaign will run for 6 months starting in November with a gradual activation of placements through January.

For branding and creative purposes, we will focus our investment on static wallscapes and bulletins. We believe these formats will provide the best fit for our campaign message and tone.

Brief: https://docs.google.com/document/d/1bMvWQ8odiUSf2EyoHCuW0WjL3MuqhQkvH6z93y4x21w/edit#

Project Hub: https://wiki.mozilla.org/Engagement/Campaigns/OOH_Awareness_2015

Schedule/Tracker: https://docs.google.com/spreadsheets/d/1vI86j2PFm6WKNUVsOcPlRD3qfVH-s4BvbLZCqgfb75I/edit

Phase 1 Schedule:
11/03 - 11/05: Copy
11/04 - 11/06: Design
11/05: Creative Check-in
11/09: Creative Review (Phase 1)
11/09: Handoff to Just Media

>> Creative Help Needed:
Copy:    Yes 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
1. Caltrain wrap
Lead brand: Firefox
Image Size: 14’1 h x 82’8 w
Finish Size: 15’1 h x 83’8 w
Template: https://drive.google.com/file/d/0B1pIp8aRb9-GdXViMFpOU3NUM3c/view?usp=sharing
Example: https://drive.google.com/file/d/0B1pIp8aRb9-GelJscmtNcXpoU28/view?usp=sharing
Notes: The gray area on the windows can’t be covered. The Caltrain logos, numbers and handicap decals need to be displayed. See the sample below. There shouldn’t be more than one creative execution per car since the same design will apply to the opposite side of the car.

2. NYC Bulletin Barclays
Lead brand: Firefox
10’ x 124’6”
Specs: https://drive.google.com/open?id=0B1pIp8aRb9-GQ3pMQWVXNFh0LTN1VDJxbG1EWDVQT0FoRzJj

3. SF Wallscape
Folsom @ 5th
Lead brand:  Firefox
20’ x 15’
Specs: https://drive.google.com/open?id=0B1pIp8aRb9-GRmRWdXF3NDlNWUdsM05yY0ZiVWFGbEVHUVdv

4. MCO Poster
Vertical Spectaculars
Lead brand: Mozilla
Trim size: 69”h x 47”w
Safety size: 64.5” x 43.5”w
Specs: https://drive.google.com/open?id=0B1pIp8aRb9-GYjRKLUQyLXNfZE1yWjBnS1hzMHU5ekFobEFj
Notes: 
11/9 – low res file of creative to be printed, sent as an email attachment to Erica Hepperle ([e-mail]), this is for airport approval of creative

11/10 - once airport approval of creative received, send high res print ready files to: https://dropbox.hightail.com/media-services, by 10am (PST)

File set up instructions (incl. dpi): https://drive.google.com/drive/u/0/folders/0B1pIp8aRb9-GZlhaR0p1dmFNYmc
- 300 dpi at 50% or
- 150 dpi at 100%

 
11/10 - once airport approval of creative received, send high res print ready files to: https://dropbox.hightail.com/media-services, by 10am (PST)

File set up instructions, incl. dpi:
- 300 dpi at 50% or
- 150 dpi at 100%


>>CTA and Design:
Main theme: You have the power to take (back) control of your Web experience

Brief: https://docs.google.com/document/d/1bMvWQ8odiUSf2EyoHCuW0WjL3MuqhQkvH6z93y4x21w/edit#

>>Expected Launch Date:
2015-11-09

>>Mozilla Goal:
Firefox Browser

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail],

Comment 1

[Lizz Noonan - she/her (:lizzn)]

Hey Matt and Matej, 

Here's the bug for the four placements that we need to hand off on Monday, as discussed via email. LMK if you have questions. 

Thanks!
Lizz

Comment 2

[Gregory Jost]

Picture of the wrapped Caltrain:
https://drive.google.com/file/d/0B1pIp8aRb9-GN042VWNhU1BrOHV1MlRISWNoRXd6Tmp4YUg0/view?usp=sharing
https://drive.google.com/open?id=0B1pIp8aRb9-GbmJRZEhIT3RWaGtQWk0teFVVeFYybUZ3dHVN

For in-situ pics, check out Just Media's deck:
https://drive.google.com/drive/folders/0B1pIp8aRb9-GZlhaR0p1dmFNYmc
- SF Folsom & 5th: slide 9
- (More) Caltrain: slide 15
- Orlando Airport: slide 30
- NY Barclays: slide 40

Comment 3

[Gregory Jost]

(In reply to Gregory Jost from comment #2)
> For in-situ pics, check out Just Media's deck:
Erratum, here's the right link: https://drive.google.com/open?id=0B1pIp8aRb9-GZWpYdHU2NURGQ2xNa21JQjFsM1pNSF9pVE1R

Comment 4

[Jennifer Balaco]

I saw phase 2 was resolved. Is this bug good to resolve too?

Comment 5

[Lizz Noonan - she/her (:lizzn)]

Yep, thanks for checking Jenn!