1224299 - Update /new/ headline to match /choose/

Status: VERIFIED FIXED

(www.mozilla.org :: Pages & Content, defect)

Description

[Cory Price [:ckprice] (bugmail disabled, NI me!)]

In bug 1205357, we developed a campaign download page[0]. This bug is opened to update the headline on /new/ to match that page.

The reason is that we want to create a consistent message for users who may have seen some of our ad executions, and come to /new/ page via organic, or direct. cmore adds further benefits[1] of making it par for the course of always updating /new/ to match any campaign headlines moving forward.

The headline is:
Take Control.
Choose Firefox.

And it's localized on /choose/. There is a bit of complexity here as we would like to move over the localizations from /choose/.

[0]https://www.mozilla.org/firefox/choose/
[1]cmore re: this headline, and moving forward.
My generally opinion is that we should be keeping alignment in our messages, voice, and copy across all touch-points regardless if the audience is someone who is attributed to a campaign or not. This came up during our onboarding summit that we have lots of carry-over messages and themes from past campaigns lingering around over time and people stumble upon them.

Given that 90% of our campaign visitors are being acquired via view-through conversions, that means they are simply searching on "firefox" or going to firefox.com and they see the personal/independent messages on the Firefox download page instead of the "Take Control" theme.

Comment 1

[Schalk Neethling [:espressive]]

:flod

Currently the /new page's headline block looks as follows:

{% if LANG == 'en-US' %}
  {# L10n: Line break below for visual formatting only. #}
  {{ _('When it’s personal,<br>choose Firefox.') }}
{% elif l10n_has_tag('fx10_independent') %}
  {{ _('Choose Independent.') }}
  <br>
  {{ _('Choose Firefox.') }}
{% else %}
  {{_('Committed to you, your privacy and an open Web')}}
{% endif %}

Seeing that the headline text we want to change it to now is localized, we obviously do not want to stick it into the LANG == 'en-US' conditional so, I am thinking the above would become:

{% if l10n_has_tag('tracking_protection') %}
  {# L10n: Line break below for visual formatting only. #}
  { _('Take Control.<br> Choose Firefox.') }}
{% elif l10n_has_tag('fx10_independent') %}
  {{ _('Choose Independent.') }}
  <br>
  {{ _('Choose Firefox.') }}
{% else %}
  {{_('Committed to you, your privacy and an open Web')}}
{% endif %}

You agree? Can we clean the tags up more? Thanks!

Comment 2

[Schalk Neethling [:espressive]]

There is a syntax error in the above :-/

Should be: {{ _('Take Control.<br> Choose Firefox.') }}

Comment 3

[Francesco Lodolo [:flod]]

Sounds good to me.

Comment 4

[Schalk Neethling [:espressive]]

Attachment: Link to Github pull-request: https://github.com/mozilla/bedrock/pull/3560

Comment 5

[[github robot]]

Commits pushed to master at https://github.com/mozilla/bedrock

https://github.com/mozilla/bedrock/commit/33bea574e4aa32507b728eb184a2a4085160d22f
Fix Bug 1224299, update /new headline to match that of /choose

https://github.com/mozilla/bedrock/commit/3609b22222c63a81c3c9bc1d2237379a8bf1bc4f
Merge pull request #3560 from schalkneethling/bug1224299-update-new-page-headline-to-match-choose

Fix Bug 1224299, update /new headline to match that of /choose

Comment 6

[Stephen Donner [:stephend] Not actively reading bugmail]

Verified FIXED: headlines of "Take Control.  Choose Firefox." exist and match on both http://www.mozilla.org/firefox/new/ and http://www.mozilla.org/firefox/new/