December 2015 Social Media Requests 3/3

RESOLVED FIXED

Status

RESOLVED FIXED
3 years ago
3 years ago

People

(Reporter: mjkelly, Assigned: mternoway)

Tracking

Details

Attachments

(7 attachments)

(Reporter)

Description

3 years ago
>>Project/Request Title:
December 2015 Social Media Requests 3/3

>>Project Overview:
General social media graphics for Firefox on Facebook and Twitter in December to support user retention.

    Bug 1 = content for Dec. 1 - 8. All due by Nov. 25. (5 requests)
    Bug 2 = content for Dec. 9 - 19. All due by Dec. 2. (5 requests)
>>LEAVING THIS WEEK OPEN FOR WORK WEEK<<
    Bug 3 = content for Dec. 20 - 31. All due by Dec. 16. (4 requests)

Please include the publication date in the file names. Example:

graphic_facebook_2015-12-15
graphic_twitter_2015-12-15


>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Facebook (FB) 1200x627 px. Some graphics need to have <20% text to be boosted. 
Twitter (TW) graphics 1760x800 px.

>>CTA and Design:
[11] Monday, 12/21/2015
GRAPHIC NEED: Visual to educate users about the tab mute feature, where it is in the browser and how it works.
THINKING: Animation opportunity, showing a noisy tab with the speaker pulsing out sound. Cursor moves in and clicks it to silence the sound.

[12] Tuesday, 12/22/2015 
GRAPHIC NEED: Visual to promote the animated snow theme: https://addons.mozilla.org/en-US/firefox/addon/animated-silver-snow/.
THINKING: Animated GIF of it snowing in the browser.

[13] Thursday, 12/24/2015
GRAPHIC NEED: We'd like this photo  https://flic.kr/p/jkm3ck to be cropped to social dimensions and a Firefox halo added around the edges. Can you fade or blur out the fence, too? Add credit: Flickr: Arctic Fox Camouflaged by Eric Kilby
Copy is: Warm wishes to our Facebook friends. Thank you for choosing Firefox and supporting an open Web. "

[14] Thursday, 12/31/2015
GRAPHIC NEED: Visual to promote New Year to our fans.
THINKING: Animation of fireworks that create the shape of our the Firefox logo.

>>Expected Launch Date:
2015-12-16

>>Mozilla Goal:
Firefox Browser

>>Mozilla Creative Collective:
No

>>Points of Contact:
ehull@mozilla.com, mthayer@mozilla.com, josorio@mozilla.com, monica.ceballos@ogilvy.com, mtuohy@mozilla.com, mwhatleyogilvy@mozilla.com, pmjcreations@gmail.com, rara@mozilla.web.id, robert.santos@ogilvy.com,

Comment 1

3 years ago
All graphics will be designed by Matt.
Assignee: jbalaco → mternoway
Status: NEW → ASSIGNED
Due Date: 2015-12-16

Comment 2

3 years ago
Just a quick update here....
* Michael will complete graphics #11-#13. 
* Matt will complete graphic #14. 

Also, we might need a bit of wiggle room to the end of the week to get these final.
(Assignee)

Comment 3

3 years ago
Created attachment 8700623 [details]
firefox_happy-new-year_december-31-2015_facebook-timeline.gif

MJ, I've attached an animation for the New Years post, unfortunately I wasn't able to pull off the logo being formed by the fireworks, but I thought this could work nicely. Let me know what you think.

MT
(Assignee)

Comment 4

3 years ago
Created attachment 8700624 [details]
firefox_tab-mute_december-21-2015_facebook-timeline.gif

Comment 5

3 years ago
Hi team, wanted to follow-up about today's graphic, will the Twitter creative be ready today? Thanks!
(Assignee)

Comment 6

3 years ago
Created attachment 8700650 [details]
firefox_tab-mute_december-21-2015_twitter-timeline.gif

Hi Robert, attached is the Twitter version of the animated tab-mute graphic.

Matt
(Assignee)

Comment 7

3 years ago
Created attachment 8700654 [details]
firefox_snowy_december-22-2015_facebook-timeline.gif
(Assignee)

Comment 8

3 years ago
Created attachment 8700664 [details]
firefox_snowy_december-22-2015_twitter-timeline.mp4
(Reporter)

Comment 9

3 years ago
(In reply to mternoway from comment #3)
> Created attachment 8700623 [details]
> firefox_happy-new-year_december-31-2015_facebook-timeline.gif
> 
> MJ, I've attached an animation for the New Years post, unfortunately I
> wasn't able to pull off the logo being formed by the fireworks, but I
> thought this could work nicely. Let me know what you think.
> 
> MT

Nice! I think we need a MOV or MP4 FOR animation though. Tagging Liz in case the specs have expanded.
(Reporter)

Comment 10

3 years ago
(In reply to mternoway from comment #8)
> Created attachment 8700664 [details]
> firefox_snowy_december-22-2015_twitter-timeline.mp4

Love!
(Reporter)

Comment 11

3 years ago
Robert, can you confirm that the animated GIF of the muted tab (and for other graphics) will work?
Flags: needinfo?(robert.santos)
(Reporter)

Comment 12

3 years ago
(In reply to mternoway from comment #7)
> Created attachment 8700654 [details]
> firefox_snowy_december-22-2015_facebook-timeline.gif

Hi Matt, can you please post the Facebook version in MP4 format? Facebook doesn't like animated GIFs for brand pages yet. Thanks!
Flags: needinfo?(robert.santos)
(Assignee)

Comment 13

3 years ago
Created attachment 8700782 [details]
firefox_snowy_december-22-2015_facebook-timeline.mp4
(Assignee)

Comment 14

3 years ago
Created attachment 8701177 [details]
firefox_happy-new-year_december-31-2015_twitter-timeline.mp4

Comment 15

3 years ago
Hi team,

Will the creative for Dec 24 and Dec 28 will be ready tomorrow? We are hoping to schedule content before the holidays.

Also, for the Dec 31 creative, can we also make MP4 versions of the GIFs? Just thinking ahead since we had trouble with GIFs this week.

Thanks!

Comment 16

3 years ago
Hey team, disregard the MP4 request, sorry for the confusion!

Comment 17

3 years ago
Please find a link below to access options for the Artic Fox post.

Three versions for Twitter and FB:
1) No glow
2) Orange/Blue Glow Border
3) Soft Glow Overlay, Orange to Blue

https://mozilla.box.com/2015-12-24-Artic-Fox

All are optimized JPEGs for use on FB and Twitter, so feel free to choose and use the variation you like best.

Should you have any difficulty accessing the files or if you need any further edits to the Artic Fox, just let me know.
(Reporter)

Comment 18

3 years ago
These are lovely!

Hey team, let's go with 
2015-12-24_ffx_artic-fox-soft-glow_twitter.jpg
and
2015-12-24_ffx_grfx_artic-fox_soft-glow_facebook.jpg

from Michael's box link.
Flags: needinfo?(robert.santos)
Flags: needinfo?(ehull)

Comment 19

3 years ago
Forgot to clear this when it got scheduled. Thanks!
Flags: needinfo?(ehull)

Updated

3 years ago
Status: ASSIGNED → RESOLVED
Last Resolved: 3 years ago
Flags: needinfo?(robert.santos)
Resolution: --- → FIXED
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