1226355 - Mozillian Photo Quote Series

Status: ASSIGNED

(Marketing :: Design, task)

Description

[[e-mail]]

>>Project/Request Title:
Mozillian Photo Quote Series

>>Project Overview:
While in Germany for the Glasshous shoot, we asked our own staff and volunteers, "What is your favorite thing about Firefox?"

We'd like to overlay their answers as quotes on top of their photos and utilize them through Community Marketing channels in 2016. We believe this series will be particularly compelling among Firefox Friends — supporters themselves — who are excited to share content through the voices of other Mozilla champions. 

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
I will upload the photos to this bug, but we're wanting the following quotes overlaid on each person's photo (5 total assets):

"My favorite thing about Firefox is that it is built by a non-profit." - Winston, Mozillian
"My favorite thing about Firefox is about:config." - Franziskus, Mozillian
"My favorite thing about Firefox is the suite of developer tools." - André, Mozillian
"My favorite thing about Firefox is that I trust it!" - Willi, Mozillian
"My favorite thing about Firefox is that you can customize it and make it yours." - Bjarne, Mozillian


>>CTA and Design:
Facebook image specs: 1200 x 900 

>>Expected Launch Date:
2016-01-01

>>Mozilla Goal:
Million Mozillians

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail],

Comment 1

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Attachment: Winston

Comment 2

[[e-mail]]

Attachment: Franziskus

Comment 3

[[e-mail]]

Attachment: Andre

Comment 4

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Attachment: Willi

Comment 5

[[e-mail]]

Attachment: Bjarne

Comment 6

[Matej Novak [:matej]]

I love this idea!

Who took the photos? They're awesome.

Comment 7

[[e-mail]]

(In reply to Matej Novak [:matej] from comment #6)
> I love this idea!
> 
> Who took the photos? They're awesome.

Oh, I'm so flattered. It was me :).

Comment 8

[Matej Novak [:matej]]

(In reply to [e-mail] from comment #7)
> (In reply to Matej Novak [:matej] from comment #6)
> > I love this idea!
> > 
> > Who took the photos? They're awesome.
> 
> Oh, I'm so flattered. It was me :).

They're lovely. Very nicely done!

Comment 9

[Jennifer Balaco]

Hi Michaela, 

If the goal is to use these on Firefox Friends, do the pictures need to be resized to meet their requirements? It would be good to go ahead and do that now as well. If they do need to be resized, can you add the specs here? Thanks!

Comment 10

[M.J. Kelly]

While we decide on the places where these will appear, I'll add a link to the graphic spec sheet for CM channels: http://mzl.la/graphic-specs

Comment 11

[Jennifer Balaco]

Thanks for including the spec sheet, M.J. Any update on where these will be shared?

Also, do you have a plan for when these will start to be shared yet? I'm trying to figure out due dates for these :)

Comment 12

[[e-mail]]

(In reply to Jennifer Balaco from comment #11)
> Thanks for including the spec sheet, M.J. Any update on where these will be
> shared?
> 
> Also, do you have a plan for when these will start to be shared yet? I'm
> trying to figure out due dates for these :)

They'll be used primarily in social media through Firefox Friends. Ideal date to begin sharing is early January, but we can be flexible!