1237271 - [Firefox + You] February newsletter

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Ben Niolet]

>>Project/Request Title:
[Firefox + You] February newsletter

>>Project Overview:
This bug will track our creative work for the February edition of Firefox + You. As per usual MJ will submit outline and copy here for review and design will take off from there. 

Our proposed schedule for February is: 

Jan. 8: Outline due
Jan. 13: Copy draft due
Jan: 15: Copy final
Jan. 22: Design draft due
Jan. 26: Design Final
Feb. 9: Newsletter launch


>> Creative Help Needed:
Copy:    Yes 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
As per usual: outline and copy will come in for review in a Google doc. Design will need to be a "slice-able" PSD with images. Copy in the PSD can be dummy. We will also accept pre-sliced images. 

>>CTA and Design:
Outline and copy will appear in this bug when available, according to the proposed schedule. 

>>Expected Launch Date:
2016-02-09

>>Mozilla Goal:
Firefox Browser

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail],

Comment 1

[M.J. Kelly]

Hey there,

Sorry, I missed this on the calendar. Here's a proposed outline for the February newsletter.

Feature 1: 
- Encryption Campaign (EN only)
- Smart On Surveillance (FR, ES, DE)
 
Feature 2:
- Browser usage tip: Noisy tab mute. 

Feature 3: 
- Option 1: Android Tip: Cast to your TV. 
- Option 2: Yahoo Search -- this feature has been pushed out from November, so let's make a call on whether or not we include it in this issue. 

Full outline here: https://docs.google.com/a/mozilla.com/document/d/1L37Qc5EI47m95VZDyE77mSMnssf1U-JXvSQW5SLeej8/edit?usp=sharing

M.J.

Comment 2

[Ben Niolet]

My comments are in!

Comment 3

[[e-mail]]

Comments are in!

Comment 4

[Chelsea Novak [:chelsea]]

Hey all, 

MJ as you and I discussed on IRC, I'd like to add a survey to test our message penetration for Tracking Protection to this newsletter. Ben suggested one of the bottom content boxes, like you did in September for bright spots (http://cl.ly/233O2t1A3C0U)

For email: 
Link: http://mzl.la/http://mzl.la/205f2TfEM (http://www.surveygizmo.com/s3/2547300/Private-Browsing-with-Tracking-Protection)
Copy options to drive people to the survey (or whatever you'd like to use instead):
Tell us what you think about features in Firefox. Take a quick survey.

Comment 5

[Jennifer Balaco]

Is copy ready for the newsletter yet?

Comment 6

[M.J. Kelly]

Yes! Ready for a review: https://docs.google.com/document/d/1pSH8Q9JB7GdqBtkaKlI-4ApY60YE76BcQaPlrC3Qffc/edit

Comment 7

[Matej Novak [:matej]]

Looks great. Thanks!

Comment 8

[Michael Ham]

Just a quick update: design drafts will be posted by EOB PST today.

Comment 9

[[e-mail]]

Nice work! Comments in.

Comment 10

[Michael Ham]

Hi All:

Please find a design draft of the February 2016 Newsletter attached. PSD also included.

Will stay posted here for edits and suggestions for further refinement.

Thanks.

Comment 11

[Michael Ham]

Attachment: 2016-02-09_Firefox+You_February-Newsletter_draft_v01.jpg

Comment 12

[Michael Ham]

Attachment: 2016-02-09_Firefox+You_February-Newsletter_draft_v01.psd

Comment 13

[M.J. Kelly]

Hi Michael,

Team Email met today to go over the layout. Survey says: AWESOME WORK!

Everyone loves it. We just have a few requests for modifications to feature three, search suggestions.  

1. Let's make Yahoo! the default search engine.
2. Overall, can you make the search dropdown portion more graphic/abstraction? It's OK to mock this up instead of doing a screen capture.
3. Let's say just “Firefox” in the search bar, with “Firefox ~~~~~~” “Firefox ~~~ ~~~” blurbs below, which would make it completely abstract. The only word to display in the visual should be “Firefox” to make it l10n friendly. Keep the history clocks.
4. Remove the other search setting options. 

Let me know if this makes sense. I'm happy to have a ~10 chat if anything needs clarification.

Thanks!

Comment 14

[Michael Ham]

Attachment: 2016-02-09_Firefox+You_February-Newsletter_v02.jpg

Version 2 of the February Newsletter with updated Search Suggestions graphic.

Comment 15

[Michael Ham]

Attachment: 2016-02-09_Firefox+You_February-Newsletter_v02.psd

Version 2 of the February Newsletter with updated Search Suggestions graphic. (Layered PSD)

Comment 16

[Michael Ham]

Attachment: firefox+friends_email-graphics_Illustrator-Files.zip

Zip file containing editable Illustrator files for three main features.

Comment 17

[Michael Ham]

Thanks for the helpful feedback, M.J.

I've attached a JPEG and PSD with an updated version of the search suggestion feature graphic. Happy to continue to finesse this if need be.

And, feel free to flag me if there are any other further edits.

Comment 18

[M.J. Kelly]

Copy is ready for L10N. Thanks all!

Comment 19

[Jennifer Balaco]

Ben, 

Are you all set with design for this email?

Comment 20

[M.J. Kelly]

Taking another look at the revised Search Suggestion visual, let's remove the "Yahoo Search" copy, but keep the icon, to make it more universal.

Comment 21

[Jessilyn Davis]

One last thought!

Michael - this is overall lovely! For the 3rd image, my idea was that the "~~" would be an abstract squiggle not an actual tilde "~". It looks okay - but I fear (and it's probably far-fetched) that people might think they'll see "~" for search suggestions.

Do you have a moment to play with that graphic and making the "~~~" more abstract squiggles perchance?

Comment 22

[Michael Ham]

(In reply to Jessilyn Davis from comment #21)
> One last thought!
> 
> Michael - this is overall lovely! For the 3rd image, my idea was that the
> "~~" would be an abstract squiggle not an actual tilde "~". It looks okay -
> but I fear (and it's probably far-fetched) that people might think they'll
> see "~" for search suggestions.
> 
> Do you have a moment to play with that graphic and making the "~~~" more
> abstract squiggles perchance?

Hi Jess – thanks for continuing to workshop this. Posting some alternatives now. Will also be removing "Yahoo Search" as per M.J.'s comments. Look for three PNGs of just the search image options shortly...

Comment 23

[Michael Ham]

Attachment: firefox+friends_email-graphic_ffx-feature-suggested-search_jibberish.png

Search Graphic – "Jibberish" version (the visual equivalent the Peanuts' classroom teacher)

Comment 24

[Michael Ham]

Attachment: firefox+friends_email-graphic_ffx-feature-suggested-search_squiggles.png

Search Graphic – Squiggles

Comment 25

[Michael Ham]

Attachment: firefox+friends_email-graphic_ffx-feature-suggested-search_text-blocks.png

Search Graphic – Text Blocks

Comment 26

[M.J. Kelly]

Hey Michael,

Option 3 with the Text Blocks is just right, though we love the Peanuts reference. :)

Comment 27

[Michael Ham]

Attachment: 2016-02-09_Firefox+You_February-Newsletter_v03.psd

Firefox+You February Newsletter PSD (with version 3 of the search suggestions graphic embedded)

Comment 28

[Michael Ham]

Attachment: firefox+friends_email-graphic_ffx-feature-suggested-search_v03.ai

Illustrator file for Search Suggestions graphic.