1249537 - March 2016 Lifecycle Marketing visuals 1/4

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[M.J. Kelly]

>>Project/Request Title:
March 2016 Lifecycle Marketing visuals 1/4

>>Project Overview:
Graphic requests for Snippet and Firefox Friends for the month of March. This request is for week 1.

>> Creative Help Needed:
Copy:    No 
Design:  Yes 
Video:   No 
Other:  No

>>Creative Specs:
Specs are included in the request details. Please also see the spec sheet: https://docs.google.com/document/d/1Dc6h7Mje4lPXU8MSt6spbO8bRkc0489ldwipnKDIx_8/edit

>>CTA and Design:
[1] GRAPHIC REQUEST: Thinking: green squares from theme page
COPY: One of these 15 fresh looks just might grow on you. Go green with your theme.
LINK: https://addons.mozilla.org/firefox/collections/mozmj/green/
GRAPHIC SPECS:
a. Snippet – Android, 96x96 PNG icon
b. Snippet – Desktop, 64x64 PNG icon
c. Firefox Friends, 768 x 334 PNG content card

[2] GRAPHIC REQUEST: Thinking: Addon Fox 
COPY: Retro browsers aren’t a good look. Update Firefox to get fresh features and tight security.
GRAPHIC SPECS: 
a. Firefox Friends, 768 x 334 PNG content card


[3] GRAPHIC REQUEST Thinking: Checkmark
COPY: Set Firefox as your preferred Android app for all Web links. Here's how.
LINK: https://support.mozilla.org/kb/make-firefox-default-browser-android
GRAPHIC SPECS: 
a. Snippet – Android, 96x96 PNG icon


>>Expected Launch Date:
2016-03-01

>>Mozilla Goal:
Firefox Browser

>>Mozilla Creative Collective:
No

>>Points of Contact:
[e-mail], [e-mail], [e-mail], [e-mail], [e-mail],

Comment 1

[M.J. Kelly]

Hi Allen,

I wanted to make sure this bug is also on your radar. 

M.J.

Comment 2

[M.J. Kelly]

Hi Allen,

We're looking for an update on these creative requests. The snippet content is ready to post, and we're in need of the visuals. Thanks!

M.J.

Comment 3

[Allen Meyer]

Attachment: green-android-snippet.png

Android Green snippet

Comment 4

[Allen Meyer]

Attachment: green-desktop-64x64-snippet.png

Desktop, Green 64x64 snippet

Comment 5

[Allen Meyer]

Hi M.J.

Can you provide me a sample of a previous Firefox Friends, 768 x 334 PNG content card?

thanks!

Comment 6

[M.J. Kelly]

Hey Allen,

In the spec sheet (https://docs.google.com/document/d/1Dc6h7Mje4lPXU8MSt6spbO8bRkc0489ldwipnKDIx_8/edit) there is a link to some content card guidelines. In the past, we've shared Facebook visual content to Firefox Friends as content cards.

mjk

Comment 7

[Allen Meyer]

I just joined Firefox Friends. :)

Comment 8

[Allen Meyer]

Attachment: Firefox-Friends-March-green1.png

FireFox friends green theme 1

Comment 9

[Allen Meyer]

Attachment: Firefox-Friends-March-green2.png

FireFox Friends green theme 2

Comment 10

[Allen Meyer]

M.J.: For [2] GRAPHIC REQUEST: Thinking: Addon Fox

Is there a specific graphic for Addon Fox?

Comment 11

[M.J. Kelly]

Hi Allen,

Both snippet icons are good to go. For the Firefox Friends visual, 

I've tracked down some of the social shares we did in the past to promote themes. I'll attach for reference. 

mjk

Comment 12

[Allen Meyer]

I was thinking for the Green Theme this copy line would go along the bottom:

"One of these 15 fresh looks just might grow on you."

It looks like this line of copy is set by whoever posts these images?

Comment 13

[M.J. Kelly]

(In reply to Allen Meyer from comment #10)
> M.J.: For [2] GRAPHIC REQUEST: Thinking: Addon Fox
> 
> Is there a specific graphic for Addon Fox?

There is! I'm setting a NI for MT to bring that forward. MT, can you help Allen locate the Addon Fox character? I'm thinking of the tricked out fox figure that appears on this page: https://blog.mozilla.org/addons/

Comment 14

[M.J. Kelly]

Attachment: firefox_themes_june-17-2015_facebook-timeline_v2.png

Sample content card to promote unicorn theme collection.

Comment 15

[M.J. Kelly]

Attachment: firefox_love_february_facebook-timeline.png

Sample content card to promote love theme collection.

Comment 16

[Allen Meyer]

Thanks M.J. 

I'll take another look at FireFox Friends based on these.

Allen

Comment 17

[Allen Meyer]

Attachment: checkmark-96x96.png

Checkmark for Android

Comment 18

[M.J. Kelly]

(In reply to Allen Meyer from comment #17)
> Created attachment 8727671 [details]
> checkmark-96x96.png
> 
> Checkmark for Android

Looks good.

Comment 19

[Allen Meyer]

Attachment: Firefox-Friends-March-green.png

Revised Firefox Friends for copy:
"One of these 15 fresh looks just might grow on you. Go green with your theme."

Playing on the "grow" idea.

Comment 20

[M.J. Kelly]

(In reply to Allen Meyer from comment #19)
> Created attachment 8728632 [details]
> Firefox-Friends-March-green.png
> 
> Revised Firefox Friends for copy:
> "One of these 15 fresh looks just might grow on you. Go green with your
> theme."
> 
> Playing on the "grow" idea.

This works, but the visual looks small to me compared to the samples I attached. Is it sized to 768 x 334px?

Comment 21

[Allen Meyer]

Yes, it is 768 x 334

The samples are actually larger. For example:
the Unicorn theme is 1200 x 627
the Firefox night scene is 960 x 501

If you need a different size let me know. I'm not sure what the discrepancy is about.

Comment 22

[Allen Meyer]

Attachment: addons-768x334.png

M.J. It seems the Add-On fox is MIA. I was able to pull this one from the site. Do you still want to use it? Should I add a color or pattern to the background if so?

Comment 23

[M.J. Kelly]

On the Firefox Friends content card sizes, let's go with 1200x900, then the social team can use the images as well. 

Let's cancel request #2 for now.

Comment 24

[Allen Meyer]

Attachment: Firefox-Friends-March-green-1200x900.png

Oversized green image: 1200 x 900, please crop bottom if possible.

Comment 25

[M.J. Kelly]

(In reply to Allen Meyer from comment #24)
> Created attachment 8729688 [details]
> Firefox-Friends-March-green-1200x900.png
> 
> Oversized green image: 1200 x 900, please crop bottom if possible.

Jessica, here's a visual of for the green theme collection. Can you verify the size? I've noticed that the spec sheet was edited and is no longer consistent.

Comment 26

[Allen Meyer]

Attachment: Firefox-Friends-March-green-1200x627.png

I thought 1200 x 900 looked too deep. Here it is 1200 x 627

Comment 27

[Allen Meyer]

M.J. Are we done with this Bug?

Comment 28

[M.J. Kelly]

Visuals are all in. Thanks!