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Optimizely tests: Getting Started With Firefox SUMO Page (FDR)

RESOLVED WORKSFORME

Status

www.mozilla.org
Analytics
RESOLVED WORKSFORME
2 years ago
2 years ago

People

(Reporter: marksc, Assigned: marksc)

Tracking

Production

Firefox Tracking Flags

(Not tracked)

Details

(Whiteboard: [fxgrowth][onboarding])

(Assignee)

Description

2 years ago
In an effort to improve user experience during onboarding, we'd like to increase engagement with self-help content which should enable users to engage with more features in Firefox via the Getting Started page. We'll be running A/B tests with the content on this page via Optimizely.

Target audience
Browser: Firefox, desktop
Language: en-US
Traffic allocation: 5%

Mana Detail page: https://mana.mozilla.org/wiki/pages/viewpage.action?pageId=58984399
(Assignee)

Comment 1

2 years ago
Mike and/or Kadir, we want to run A/B tests on the get-started-firefox. Does this work conflict with anything you'll be doing in the next 3 weeks? We want to tests the following hypotheses:


1 If we highlight features users care about like private browsing and book marking up front on the page, then more users will engage more.

2 If we make the article start high up on the page users will not have to scroll to see the full table of contents and will engage more.

3 If we add a highly visible call to action at the top of the content then users will engage more.

We're open to any/all feedback. Thanks!
Flags: needinfo?(mcooper)
Flags: needinfo?(a.topal)
This doesn't conflict with anything I'm going to be doing in the next 3 weeks.
Flags: needinfo?(mcooper)
(Assignee)

Comment 3

2 years ago
Spoke with Kadir yesterday. He did not have any conflicts with this specific test. We're good to go.
Flags: needinfo?(a.topal)
(Assignee)

Comment 4

2 years ago
Tests have been run- 82% improvement in engagement!
Status: ASSIGNED → RESOLVED
Last Resolved: 2 years ago
Resolution: --- → WORKSFORME
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