In an effort to improve user experience during onboarding, we'd like to increase engagement with self-help content which should enable users to engage with more features in Firefox via the Getting Started page. We'll be running A/B tests with the content on this page via Optimizely. Target audience Browser: Firefox, desktop Language: en-US Traffic allocation: 5% Mana Detail page: https://mana.mozilla.org/wiki/pages/viewpage.action?pageId=58984399
Mike and/or Kadir, we want to run A/B tests on the get-started-firefox. Does this work conflict with anything you'll be doing in the next 3 weeks? We want to tests the following hypotheses: 1 If we highlight features users care about like private browsing and book marking up front on the page, then more users will engage more. 2 If we make the article start high up on the page users will not have to scroll to see the full table of contents and will engage more. 3 If we add a highly visible call to action at the top of the content then users will engage more. We're open to any/all feedback. Thanks!
This doesn't conflict with anything I'm going to be doing in the next 3 weeks.
Spoke with Kadir yesterday. He did not have any conflicts with this specific test. We're good to go.
Tests have been run- 82% improvement in engagement!