[Sprint #3] analytics for US #01 Yahoo search updates

RESOLVED FIXED

Status

www.mozilla.org
Project Tracking
RESOLVED FIXED
2 years ago
2 years ago

People

(Reporter: jbertsch, Unassigned)

Tracking

Production

Firefox Tracking Flags

(Not tracked)

Details

(Reporter)

Description

2 years ago
+++ This bug was initially created as a clone of Bug #1256384 +++

US #01: As a user starting Firefox for the first time, I would like to understand why Yahoo is the default search so that I fully understand all the benefits of my new browser and search engine.

AC:

- product design sprint for promoting Yahoo search (UX task for planning)
- test plan defined to measure impact of promoting Yahoo search on MAU
- multiple UX wireframes created showing the benefits of using Yahoo as a search engine
- copy variations written demonstrating benefits of using Yahoo as a search
- UX and copy shared with Eric & Tim via email
- test pages coded showing benefits of using Yahoo and ready to be live by March 31"
Summary: [Sprint #3] annlytics for US #01 Yahoo search updates → [Sprint #3] analytics for US #01 Yahoo search updates
WIP version is now up on a demo server:

https://bugzilla.mozilla.org/show_bug.cgi?id=1258303#c5

Someone please detail what the GA requirements are for this page? Thanks
Flags: needinfo?(garethcull.bugs)
Flags: needinfo?(chrismore.bugzilla)
Is there only that one "Try it now" CTA? If so, I've set up an event for that button click in GTM. 

There is also an event when the tab becomes visible. 

Anything else you wanted to measure on the GA side? Are we able to see in telemetry if the user has successfully conducted the search by variation?
Flags: needinfo?(garethcull.bugs)
(In reply to Gareth Cull [:garethc] from comment #2)
> Is there only that one "Try it now" CTA? If so, I've set up an event for
> that button click in GTM. 
> 
> There is also an event when the tab becomes visible. 
> 
> Anything else you wanted to measure on the GA side? Are we able to see in
> telemetry if the user has successfully conducted the search by variation?

Yes there's only a single CTA on the page to click "Try it now". I've made sure to retain the same tab visibility event on the page that we are already using on /learnmore.

I'll defer to Chris on the telemetry question.

Thanks, Gareth!

Comment 4

2 years ago
> Are we able to see in
> telemetry if the user has successfully conducted the search by variation?

Doubt it. There's not much in telemetry on the user experience as the default telemetry is really just binary on/off settings. You can check out what is there in about:telemetry. We'll have to rely on people clicking the try it now CTA, but we won't know if they went further in the funnel.
Flags: needinfo?(chrismore.bugzilla)
This is a bug from an old 2 week sprint, closing.
Status: NEW → RESOLVED
Last Resolved: 2 years ago
Resolution: --- → FIXED
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