Create New User and Returning User funnelcakes for Firefox 46

RESOLVED INCOMPLETE

Status

defect
RESOLVED INCOMPLETE
4 years ago
2 years ago

People

(Reporter: frios, Unassigned)

Tracking

Firefox Tracking Flags

(Not tracked)

Details

Please build three funnelcakes for Firefox 46. 

User download research has identified that 55% of daily downloads are from users that are simply reinstalling Firefox after a hardware change or OS refresh or similar.

We will be distributing the funnelcakes to understand the difference in retention between self identified "returning users" and self identified "new users" which will be presented with two download options on the /new page.

A third funnel cake is needed as a control.

The objective of this test is to get a true picture of retention among new users.
Blocks: 1267308
No longer blocks: 1267308
Looks like we changed our mind about this, please reopen if that's incorrect.
Status: NEW → RESOLVED
Closed: 2 years ago
Resolution: --- → INCOMPLETE
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